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Information Asymmetry, Turning The Tables

Partners in Excellence

Some how providing more brochures, data sheets, and case studies seemed to be goodness (If I was measured on the quantity of content I delivered, rather than quota, I would have always beat my numbers.). We provide endless case studies, testimonials. There was an information asymmetry, and sellers had the advantage.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Examples: A new channel or tactic to unearth new opportunities for the business. Find a big idea. How about video marketing?

Marketing 192
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Master the Sales Development Playbook to Boost Growth

Highspot

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

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How an Iconic Sales Leader is Building His ’14 Plan

SBI Growth

They implemented a new competency model and case study method. It is targeted on the channel. If you set a baseline year over year, it will become an easier exercise. He had a strong HR business partner and 70% of his managers had been part of the last change. This required light to moderate level of effort.

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Crafting a Winning Go-to-Market Strategy

Highspot

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels. Clearly position your product in the market.

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Crafting a Winning Go-to-Market Strategy

Highspot

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Deals specifically with lead generation activities such as creating awareness, generating interest, and driving demand for the product through various marketing channels. Clearly position your product in the market.

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Get Clear On Your Vision, Get Clear On Your Sales

Sales and Marketing Management

So whatever the size of your business – whether you are a scaling startup or a Fortune 1000 business – it’s critical to be clear about this vision and to articulate it clearly throughout your business and your sales channel. Understanding that there is a link between vision and sales is an important step.