Alice Heiman

FEBRUARY 13, 2024

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 75

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. Similarly, the local restaurant that capitalized on location-based SEO strategies made significant strides.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Pipeline

APRIL 1, 2024

You can create engaging emails in seconds with the AI email assistant and automate your email marketing , freeing up your team’s time to focus on strategies and improvements. Use AI-Powered Lead Generation Platforms Businesses are becoming increasingly tech-reliant in the logistics industry. Create case studies to support your pitch.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Emissary

NOVEMBER 4, 2021

A strong strategy using vertical marketing best practices can help reach these cross-functional buyers, drive inbound leads, and help solution providers differentiate themselves in crowded markets. You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Listen first.

Marketing 52

Marketing Strategy Collateral Case Study 52

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond. Strategies like outbound campaigns and list building would have been ineffective.

Media 71

Media Company Distribution How To 71

Sales Hacker

MAY 6, 2021

Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Participating in account or deal strategy, whitespace exercises, and executive alignments. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

Hiring 93

Hiring Retention B2C Demand Generation Targets 93

Product Management University

FEBRUARY 2, 2023

It’s part strategy and part execution plan that outlines how product marketing and sales are going to collectively attack the market and meet their revenue goals in any given year. The execution part of the product marketing roadmap consists of the action items and artifacts required to generate demand and support the sales process.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

OutboundView

JULY 14, 2019

We’ve also linked to case studies for each of the appointment setting companies as well! Case Studies: [link]. Based out of Coral Springs, FL, they develop a strategy based on their clients’ goals and use data gained during the execution of said strategy to tweak and refine their efforts. Still confused?

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

Openview

OCTOBER 13, 2017

As part of our Go-to-Market Forum, Casey Cheshire of Cheshire Impact moderated a panel with Natasha Sekket , VP of Demand Generation at ClickSoftware; Frank Ernst , Vice President of Sales Development and Inside Sales at Zuora; and Brian Schwartz , Head of Sales at UserTesting. Let us know in the comments!

Marketing 74

Marketing Top of Funnel Outbound Inbound 74

Pointclear

OCTOBER 6, 2015

It's a marketing strategy dictated by the sales go-to-market model. In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. We have dozens of case studies to illustrate it.

Account Based Marketing 100

Account Based Marketing Lead Generation Lead Rank Account 100

SBI Growth

OCTOBER 21, 2012

This post is written for CEO’s who need to increase demand for their products. Demand generation is the science of stimulating latent demand. A definition of latent demand is a prospect is unaware of a problem. This department produces content in enough quantity and quality to stimulate latent demand.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Demand Generation Targets Outsourcing Services 314

The Pipeline

AUGUST 16, 2011

Stored in Attitude , Business Acumen , Buying Process , EDGE Sales Process , Gap Selling , Impact Questions , Interactive Selling , Proactive , Productivity , Questions , Sales 2.0 , Sales Process , Sales Strategy , Sales Success , Sell Better , Selling to Executives , execution. Communication Strategy. Demand Generation.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

MarketJoy

JUNE 12, 2018

This demonstrates how the team tested and measured activity from marketing strategies. The IT Asset Management Company did not want to adopt a typical demand generation strategy as they were very clear about their target and goals. The company lacked clarity and direction when it came to effective lead generation.

Sales Qualified Lead 40

Sales Qualified Lead Leads Marketing Qualified Lead Buyer Persona 40

Apptivo

FEBRUARY 1, 2023

Naturally, you must still adjust it to meet the demands of your business once you’ve selected one. Start by presenting a straightforward case study and customer testimonial from one of your lookalike clients, emphasizing how your solution added value to their lives. Here is a list of priority activities.

Pipeline 52

Pipeline Ideal Customer Profile Sales Qualified Lead Top of Funnel 52

The ROI Guy

SEPTEMBER 17, 2010

Although new channels drove the growth in digital marketing over the prior decade, the next decade of marketing innovation will be driven by strategies and tools to address these significant and fundamental changes in buyers: Overcoming Information Overload; Fighting Frugalnomics; Fueling Prospect Driven Buying Cycles.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

JUNE 11, 2020

Many companies wrongly think they have to either build an inbound prospecting strategy or an outbound one. What you actually need is a strategy that incorporates both. And yet, while many sales teams celebrate closing deals , very few spend time defining, experimenting, and executing on a quality prospecting strategy.

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

Nudge.ai

NOVEMBER 14, 2017

Go to market strategy – working with resellers and alliance partners to build out co-selling strategies that helped bring our products to market. That’s where a lot of my experience has been, defining early partner strategy and building out those programs which include overall strategic alliances. Training the trainer.”

Demand Generation Agencies 54

Demand Generation Agencies B2B Microsoft Ideal Customer Profile 54

Crunchbase

JULY 31, 2019

How do you build a B2B lead gen strategy? Some strategies work for SMB, while not so much for enterprise. How Sales Teams Should Build Their B2B Lead Generation Strategy. How Sales Teams Should Build Their B2B Lead Generation Strategy. This is how sales teams should build their B2B lead generation strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Get buy-in from the whole team so everyone has a vested interest in the strategy and how to measure its success.

Marketing 192

Marketing eBook Social Media Trade Show 192

Vengreso

MARCH 2, 2021

It means using every sales strategy, every tool and every channel to engage and connect with prospects. Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Omnichannel Prospecting.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Sales and Marketing Management

OCTOBER 23, 2017

In the demand generation stages of Capture, Nurture and Convert, rely on eBooks, white papers, webinars and third-party content like analyst reports and case studies to validate why you’re right vendor. Get buy-in from the whole team so everyone has a vested interest in the strategy and how to measure its success.

Marketing 120

Marketing eBook Social Media Trade Show 120

Pointclear

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

LinkedFusion

AUGUST 23, 2023

There’s where the best B2B lead generation tool and services come onto the scene, armed with strategies that can transform your lead game into a lead-winning touchdown. As inbound lead generation is effective but requires time for results. 4) Offer Free Trail and Tools to Your Users A free CRM is provided by HubSpot.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Outsourcing Services Lead Rank 52

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. According to Forrester’s Mr. Santucci, the Frugalnomics focus has significant and fundamental strategy implications.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Sales Hacker

FEBRUARY 3, 2020

You’ll learn from case studies from best-in-class organizations, amazing workshops, expert panels, debates on the biggest issues of the year, and one-to-one meetings with industry peers offering practical advice tailored to your specific needs. It’s an event that’s all about networking and training for people in sales leadership.

Conference 90

Conference Scale Networking Industry 90

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

OCTOBER 22, 2013

On its own, it was a very successful demand gen campaign, and it included all the things you’d expect – emails, blog posts, and so on. At the same time, we took key areas of the study and aligned existing case study results to the performance improvements the company expected their customers to achieve.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

Zoominfo

DECEMBER 2, 2019

But I’m also doing the job of demand generation and customer marketing and product marketing, and sales development for my new business … without enough tools or time to do it all!”. From there, you have the information you need to start building your pipeline strategy. Test a variety of demand generation tactics.

Small Business 216

Small Business Small Business Pipeline Demand Generation Agencies 216

DiscoverOrg Sales

MAY 30, 2018

But I’m doing the job of demand generation, AND customer marketing, AND product marketing, AND the sales development team … with a bare minimum of tools to make that all happen!”. You have all the info you need to start building your pipeline strategy. Create a PDF of the case study for sales collateral.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Demand Generation Targets 270

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Growth of Omni-Channel Sales Strategies & Social Selling.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. There are dedicated stages to generate awareness, create engagement, and ultimately convert prospects into customers.

Top of Funnel 130

Top of Funnel Lead Rank Funnel Marketing Qualified Lead 130

Zoominfo

DECEMBER 2, 2019

How To Build A Sales Pipeline Identify Target Buyers Build a List of Prospects Develop Relevant Messaging Test Demand Generation Tactics If you are thinking, “ Account-Based Marketing – yeah, sounds great. From there, you have the information you need to start building your pipeline strategy.

Small Business 100

Small Business Small Business Pipeline Demand Generation Agencies 100

Nutshell

APRIL 24, 2020

A good website will drive demand, generate leads, and provide shareable content for your audience, but you have to get it to that point first. Long-form testimonials like case studies are also perfect content for prospects who are looking for a nudge in the right direction. Alright buddy I’m out.”. DOWNLOAD.

Top of Funnel 118

Top of Funnel Case Study Funnel Lead Rank 118

Hubspot Sales

MAY 22, 2018

Design a marketing & sales strategy. Outline the strengths and weaknesses of your potential competitors, as well as strategies that will give you a competitive advantage. This is where you can plan out your comprehensive marketing and sales strategies that'll cover how you actually plan to sell your product. Get the Guide.

Top of Funnel 144

Top of Funnel How To Hiring Buyer Persona 144

Hubspot Sales

JULY 1, 2019

Once you’ve gotten several logos, identified the key drivers for these accounts, crafted a successful marketing strategy, and most importantly, made your solution more robust, transition your entire sales team to an account-based model. You can pursue more lucrative customers while refining your approach. What's an Ideal Customer Profile?

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79