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Go through the motions

Sales 2.0

Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). For higher end consultative selling I would recommend a cadence along these lines.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112
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5 Predictions on the Future of Sales [Data & Expert Insights from Bardeen, Aircall, and HubSpot]

Hubspot Sales

As James Mensforth , Sales Director UKI at Aircall , told me, "As a sales leader, I use AI to get a better sense of how my team is performing, how we can improve our metrics, and even how to freshen up our sales scripts and prospect communications. It’s been a game changer in how my team operates on a day-to-day basis."

Hubspot 98
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What’s the Best AI Sales Software for Selling Digital Services to Small Businesses

BuzzBoard

Many specialized tools have become available to help with this complex challenge of sales prospecting, but very few differentiate the nuanced difference between selling to enterprises versus selling to small and local businesses. This targeted lead generation saves your team countless hours of prospecting.

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6 Effective B2B Sales Approaches You Must Incorporate Today

Salesmate

They find new ways to persuade a prospect to purchases a product. So, your sales approach needs to effective enough to convert modern prospects into paying customers. In sales, you need to target the right prospect. Approach your networks who can acquaint you with a potential prospect who needs your product.

B2B 111
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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

These are based on market research and real data about your existing customers. This foundational research provides a macro-level understanding of the landscape in which your organization operates. Analyze the data collected from surveys, interviews, and market research. And “How did our products/services meet your needs?”

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6 Consultative Selling Techniques to Close More Deals

Highspot

For dyed-in-the-wool, traditional sales reps, consultative selling can sometimes seem intimidating at first. This should come as no surprise, especially when you consider consultative selling takes the “normal” sales process and, for all intents and purposes, turns it on its head. What Is Consultative Selling?