Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. And research shows, your customers are already searching for video demos.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JANUARY 26, 2021

Qualify The Leads You Already Have The great thing about enterprise leads is that they can still come from traditional marketing channels such as web forms, trials, demo requests, whitepapers, eBooks, case studies, and any other channels you’re already using for lead generation.

Lead Generation 130

Lead Generation Enterprise Enterprise Lead Rank 130

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

MARCH 21, 2022

Once candidates are identified, it’s not enough for recruiters to use just one or two channels to communicate. According to a study by recruiting software provider Lever , it takes at least three touchpoints to get a response from a cold candidate. Studies have shown that personalized emails garner six times higher response rates.

Scale 130

Scale Hiring Top of Funnel Channels 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. pricing page, case studies).

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

FEBRUARY 25, 2021

Will you demo your product, focusing on the benefits and critical pain points your solution solves? Identify the social channels where you can reach your target customer. Will they request a one-on-one call and customized product demo with your sales team? Dig into your buyer personas to discover what prospects want from you.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Mindtickle

JUNE 22, 2016

In my previous post , I talked about how important our customers believed it was to get their channel partners set up for success quickly. The channel training continuum. Channel partner kickoff. Channel partner onboarding and certification. Channel partner leadoff. Channel partner onboarding.

Channels 52

Channels Maximizer Scale Lead Rank 52

Mindtickle

JUNE 22, 2016

In my previous post , I talked about how important our customers believed it was to get their channel partners set up for success quickly. The channel training continuum. Channel partner kickoff. Channel partner onboarding and certification. Channel partner leadoff. Channel partner onboarding.

Channels 52

Channels Maximizer Scale Lead Rank 52

Zoominfo

NOVEMBER 16, 2022

They’re essential for preparing your team for every situation that may arise during a demo, sales call, or in-person event. According to a McKinsey study , 70-80% of B2B decision-makers actually prefer digital self-service or remote connections with salespeople.

Marketing 130

Marketing Scale Decision Maker Call-back 130

Zoominfo

AUGUST 3, 2022

Get a Demo So the Answer is … In the spirit of the Everything-Is-Weird Economy, it’s tricky to predict what’s to come. A Gartner study shows that the average marketing budget has increased this year to 9.5% Use tailored and specific targeting in channels where you’ve seen strong ROI in the past.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

APRIL 9, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video (source). Best Practices for Using YouTube for B2B Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Mindtickle

JUNE 8, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. It was about enablement, process, and tools.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

Mindtickle

JUNE 7, 2016

I’ve previously talked about how some of our customers decided what was the best channel partner strategy for their business. While each had different issues, the overriding theme was how important it was to make sure their channel partners were supported from the get-go. It was about enablement, process, and tools.

Channels 52

Channels Collateral Sales Qualified Lead Objections 52

Hubspot Sales

AUGUST 23, 2022

In a HelloSign study of 1000+ small and medium businesses , leaders were split when asked which areas of the sales cycle were the top priority for improvement in 2022. Product demos 33.50%. Sales Demo Tools. Demos can make or break the sales process — especially in remote sales. Prospecting 34.75%. Tools like involve.ai

Data 79

Data Lead Rank Hubspot Top of Funnel 79

Partners in Excellence

FEBRUARY 15, 2022

Somehow, by increasing the volume of messaging, as well as the number of channels we inundate with messages gets just enough response (though one questions the quality of the response). He went on pitching his product a d trying to arrange a demo. But great prospecting messages do stand out.

Prospecting 99

Prospecting Objections Research Channels 99

Smooth Sale

MARCH 10, 2024

Studies show ebooks and white papers can also impact the customer decision-making process. A free demo or trial of your products and services will give potential buyers a basic idea of your solutions and their benefits. Informative awareness articles, for instance, can highlight specific product advantages and industry trends.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. and establish brand awareness by inviting customers to connect through a meeting, webinar, free trial, or demo. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

OCTOBER 5, 2021

Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Clear, well-timed communication that is developed with its channel in mind is a key element in successful demand generation.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Zoominfo

JULY 23, 2020

In a study conducted by Drift , 58% of companies they reached out to, never responded at all (at all!). Leveraging our own data, we reroute inbound demos to the AE most suited to help a specific customer based on attributes we have collected. When this happens, you should respond as soon as possible.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Leads 100

DiscoverOrg Sales

APRIL 17, 2019

When you’re talking about proactive engagement based on buyer intent, you’re NOT talking about product demos. The product demo. Then there’s the actual demo. where they have a little demo station. Read it: 5 Steps to a Killer Demo. Don’t forget, like, comment, subscribe to our YouTube channel !

Intent Data 120

Intent Data Intent Data Top of Funnel 120

Apptivo

OCTOBER 3, 2022

Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. Personalized demos addressing specific queries of the prospect.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Highspot

JANUARY 28, 2024

Some prefer phone conversations, others value in-person meetings, and many appreciate longer white papers or viewing pre-recorded product demos independently. During consideration, case studies and datasheets make a difference. Case studies: Present real-world success stories showcasing how your solution benefits others.

Collateral 96

Collateral Top of Funnel How To Distribution 96

Sales Hacker

MAY 8, 2019

Communicating in the right channels. Proactively analyzing your sales team’s demos. Roberge explains that a demo request is different than an ebook download, and he isn’t wrong. An ebook download may be easier for the marketing team to generate, but demo request leads are far more valuable to the sales team!

Top of Funnel 110

Top of Funnel Closing Ideal Customer Profile Lead Rank 110

Sales Hacker

MARCH 1, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Early-bird tickets expire next week. A chance to tour (and maybe even race on?) Austin’s F1 track.

Media 71

Media Company Distribution How To 71

Chili Piper

NOVEMBER 21, 2018

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. Second, that HBR study is actually often misquoted. While the study audited over 2,200 companies, that was only to measure the amount of time it took for those companies to respond to their leads.

Lead Rank 80

Lead Rank Lead Scoring B2B Leads 80

Apptivo

JULY 19, 2022

Designing an entire customer journey by constantly tracking the activities and behavior of customers on all channels. When you have many channels to interact with customers, it is essential to have unified customer profiles. Omni-channel communication. and leading them to sales funnel. Marketing insights.

CRM 98

CRM Benefit Marketing Top of Funnel 98

Mindtickle

JANUARY 25, 2024

Some examples include case studies and data sheets. For example, a case study may be impactful for a prospect who is close to making a decision – but first wants to get a better idea of how other businesses have leveraged a similar solution to achieve their goals. Product demos Demos enable buyers to see your solution in action.

Collateral 59

Collateral Top of Funnel Closing Buyer Persona 59

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Consider this: “Throughout your effort at finding and scaling your go-to-market, you need to be carefully studying your customers’ experience with the product ,” wrote Matt Munson, CEO coach, and angel investor.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

OCTOBER 21, 2021

Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. Has your prospect followed you on social channels? Total Connections → Demos Created: How many connections does it take for one of them to ask for a demo? Case studies: Show, don’t tell!

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

Zoominfo

FEBRUARY 25, 2021

However, if another prospect were to request a product demo, the same system could auto-qualify awarding the prospect 100 points. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. This lead would need to take additional action to reach the qualification benchmark of a 100 points. Lead Scoring.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Video is an easy and effective way to do this.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. These figures suggest that today’s SDRs cannot rely on one or two traditional channels to keep building their sales pipeline.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Adaptive Business Services

OCTOBER 20, 2021

It is not interruption advertising that gets skipped on a DVR or changed to another channel. You can’t do this effectively in a demo room. Instead of saying that “studies have shown, you will increase your sales by 20%” instead use common sense analogies that they will recognize. You demo the software.

Advertising 71

Advertising Advertising Face-to-face Construction 71

Zoominfo

OCTOBER 5, 2021

Get a Demo 2. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Evaluate and consider removing lead channels with low conversion rates. Identity low-performing channels and reallocate your resources elsewhere.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Hubspot Sales

AUGUST 25, 2022

Number of demos booked. Or maybe you booked a lot of demos but the conversion rate was low. Channel your energy into those activities when you’re in the middle of a sales slump. Maybe you’re charismatic on cold calls but lose steam during a demo. Review case studies and success stories. Number of emails sent.

Cold Calling 110

Cold Calling Hiring Face-to-face Call-back 110

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130