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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Organizations of all sizes must begin planning now for jump-starting their revenue engines when we emerge from this crisis. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support. Are you digital-ready?

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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV.

Channels 220
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The New Sales Channel

Partners in Excellence

Channels “partners” have been a part of sales ever since sales have existed. Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content. This concept is called channel conflict/contention.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. And, according to the Social Triggers TV show notes, that’s exactly why you should check out the videos on this channel.

Channels 100
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Using the Gig Model to Build a Sales Engine

Sales and Marketing Management

Through a channel partnership network? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Building a Gig Channel. Pushing customers to a website with SEO? Affiliate marketing? Door-to-door sales?