Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Company size has no bearing on the willingness to use virtual channels. Myth 1: Field sales reps sell primarily in person.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Allego

MAY 26, 2022

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

Channels 62

Channels Top of Funnel Lead Rank Face-to-face 62

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Commit to a Prospecting Schedule.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

Partners in Excellence

OCTOBER 12, 2020

Was just reading yet another post with “market data” declaring prospecting the most difficult aspect of sales. Thousands of blog posts about both the difficulty and importance of prospecting have been published in the past 5-7 years. We know prospecting is important, but we don’t do it on a regular basis.

Ideal Customer Profile 163

Ideal Customer Profile Prospecting Sales Qualified Lead Pipeline 163

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. 75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter!

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Small Businesses Face the Biggest Challenges. Many companies will need to make drastic changes to overcome the challenges they face. Many companies will need to make drastic changes to overcome the challenges they face. During the period of Feb.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

Sales and Marketing Management

APRIL 2, 2018

Prospecting is hard, emotionally draining work, and it is the price you have to pay to earn a high income. Fact: Most sales professionals are not too keen on prospecting. But great reps suck it up and prospect, prospect, prospect; crushing their numbers as a result. No surprise there. Of course you do.

Prospecting 198

Prospecting Face-to-face Sales Qualified Lead Channels 198

Partners in Excellence

JULY 8, 2020

There is no excuse for stupid prospecting! Sadly, too many organizations are committed to prospecting malpractice. None of us can escape or have spam filters powerful enough to filter out the stupid, irrelevant prospecting that is inflicted on us on a daily basis. Customers are interested in relevant content, insights.

Ideal Customer Profile 103

Ideal Customer Profile Prospecting Channels Segment 103

Partners in Excellence

DECEMBER 14, 2021

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It drove programs to create leads.

Marketing 73

Marketing Channels Face-to-face Lead Rank 73

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Sales and Marketing Management

JUNE 29, 2021

Shawn Channell of Just Launch Training and Consulting says the pandemic revealed to sales managers and their reps that they need to fine tune their skills in communicating with prospects other than face-to-face.

Face-to-face 120

Face-to-face Channels Training Sales Management 120

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Hubspot Sales

APRIL 4, 2018

What is Channel Conflict? Channel partners can be mutually beneficial. But, sometimes, channel partnerships are disrupted by other dealers who sell their product direct to consumer. This is when channel conflict arises, and this article tells you just what to do about it. How to Avoid Channel Partner Conflict.

Channels 115

Channels Face-to-face Segment Commission 115

Zoominfo

NOVEMBER 9, 2023

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever.

Inbound 130

Inbound Lead Rank Lead Scoring Channels 130

Allego

AUGUST 23, 2022

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. Customer-facing professionals require training and content in the flow of their daily work. Uniting Sales Enablement and Customer-Facing Processes.

Revenue 117

Revenue Face-to-face Marketing Vendor 117

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Channels 100

Channels Video Hubspot Face-to-face 100

BuzzBoard

MARCH 15, 2024

Introduction to Small Business Digital Marketing Success Stories In today’s digital age, a strong online presence is crucial for small businesses striving for growth and longevity. With a myriad of marketing channels at their disposal, leveraging them effectively to garner substantial results can be challenging.

Small Business 52

Small Business Small Business Case Study Social Media 52

Mindtickle

APRIL 9, 2024

In the past, most B2B sales were conducted face-to-face – perhaps in a prospect’s conference room or at a golf course. Many deals are closed today without the buyer and seller meeting face-to-face, a practice known as inside sales. Inside sales teams leverage technology to connect and engage with prospects.

Inside Sales 52

Inside Sales Face-to-face Hiring Outside Sales 52

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. It’s all about appealing to their specific interests and needs. How Do You Set Up Email Automation?

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Hubspot Sales

JANUARY 30, 2024

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. LinkedIn as ruler of the prospect research process. LinkedIn has been dethroned as the most effective platform for prospect research. Why the change? LinkedIn had this title last year.

Trends 88

Trends Social Media Lead Rank Lead Scoring 88

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

JULY 17, 2018

Online sales can face all sorts of problems, with duplicates being one of its worst enemies. Henry Staggers, a CRM specialist at Best Essays, recently noted: “Duplicates are multiple entries for the same person or organization in your marketing and CRM automation software. However, this process is everything but easy.

CRM 180

CRM Face-to-face Marketing Webinar Metrics 180

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Partners in Excellence

FEBRUARY 7, 2023

As a person who thinks prospecting is so vital, and properly done, so powerful, I am in a quandary writing this post. I know thousands of sales people will be forwarding this article to their managers, saying, “This guy says outbound is dying, I don’t need to do more prospecting!” We have to capture attention.

Outbound 114

Outbound Ideal Customer Profile Inbound Face-to-face 114

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Social Media 234

Social Media Marketing How To Campaigns 234

Pipeliner

DECEMBER 17, 2019

He has shared his knowledge and expertise in numerous eCommerce conferences, including “Litmus Live” and “Meet Magento” He is the co-founder and CEO of Omnisend, the powerful omnichannel marketing automation platform that’s focused on moving eCommerce marketers beyond the generic email marketing tools.

Email Marketing 95

Email Marketing Marketing Channels Face-to-face 95

Partners in Excellence

JULY 21, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. ” We look for new channels or methods of engagement. We, also, have data that despite preferring rep free buying experiences, they are relatively channel agnostic.

Customer 75

Customer Prospecting Revelation Trade Show 75

Vengreso

MAY 30, 2019

For the first time ever on the #SellingWithSocial podcast, my guest and I address how sales organizations can identify and build relationships with channel sales partners to drive sales. This topic is of increasing relevance in the sales world because over 75% of world trade flows indirectly, through channels other than direct sales.

Channels 107

Channels Revenue Influencer Google 107

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence. What is market intelligence?

Marketing 140

Marketing Scale Analysis Face-to-face 140

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing. Add your own analysis.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Salesmate

SEPTEMBER 22, 2020

Sales success begins with effective prospecting. Through successful prospecting, you can fill your pipeline with lucrative sales opportunities. What is prospecting in sales? What is prospecting in sales? Prospecting is the process of initiating and finding new opportunities. Do not just randomly start prospecting.

Prospecting 118

Prospecting How To Face-to-face Quota 118

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111