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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Make Content King.

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11 Tips on Integrating Social Media into Your B2B Lead Generation Strategy

Cience

However, social media marketing can be challenging. Pick the Right Channel. That’s why you have to pick the right channel in the first place. Any other social media channel is generally just an extra and should not be the focus of your attention. Leverage Influencer Marketing. Why invest? Source: Pexels.com.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. Watch the podcast below or on our YouTube channel. 9:10] After our initial sales focus of promoting SEO benefits to existing customers we reached out to channel partners. And then the pandemic hit. Website: [link].

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 72
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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 112
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AI for Sales: How Artificial Intelligence Is Revolutionizing Sales Processes

Nutshell

Check out Nutshell’s sales automation features or watch our sales automation workshop for Nutshell users! Explore Features Watch the Workshop How can sales teams use AI? Uses of predictive analytics for sales include sales forecasting and lead scoring. Want to learn more about sales automation?

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. It’s built on the understanding that every department, from product development to marketing, contributes to customer’s brand perception and engagement. Create coordinated marketing and sales campaigns.