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Are You Growing Your Channel Partners through Symbiotic Relationships?

Sales Benchmark Index

When designed & executed correctly, channel partners provide your business an incredible amount of leverage. Correctly managed channel partners can help you expand into. As a sales leader, you are always looking for the most optimal route to your customers.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Today we’re closing out this three-part series with a post for our marketing audience. 1. Marketing 360. Marketing TV.

3 Ways to Use MDFs More Effectively in the Channel

Allbound

When used correctly, market development funds (MDFs) can be an excellent way to grow your channel business. Understanding Market Development Funds. Market development funds are made available by a brand to help channel partners sell more of their products.

The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly.

5 Marketing Attribution Trends for B2B Marketers

Zoominfo

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. B2B Marketing

The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! Featured Video: The Phone is the Most Powerful Tool in Sales.

Best 150+ Sales Tools: The Complete List (2019 Update)

Sales Hacker

And then, there are sales tools…. So if technology improves your process, or helps you close more deals, add it to your arsenal of sales tools and get cracking! There’s Plenty Of Fish (I Mean Sales Tools) In The Sea. There’s a vast ocean of sales tools in the market.

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. If his stamina alone isn't enough to inspire you, his YouTube channel -- "Success Channel" -- will.

Does Swag Work as a Sales Tool? (Here’s What the Data Says)

Sales Hacker

These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . Like any marketing or sales tool, promotional products are an investment. When describing the role of swag within sales, my marketing brain best describes it as SaaS.

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Get the Most from Your Channel Sales Process with These 5 Tips

The Brooks Group

When executed effectively, channel sales can allow your company to grow and expand rapidly. In order to be successful, you must strategically build your distribution channel network and follow the right steps to develop a strong, ongoing relationship with each channel partner.

Will “Demo Automation” Work for Your B2B Sales Organization?

Smart Selling Tools

Trying to fulfill demo requests in multiple languages in different markets. The goal is to put tools in their hands that engage customers, and that will make sales people more efficient, allowing them to both handle more customers and, more importantly, accelerate the sales process.

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Multi-Channel Sales Drive Growth for Manufacturers

Cincom Smart Selling

Why should you care about CPQ and multi-channel sales? Yet, when companies identify their goals and objectives for a given year, growth is nearly always included near the top of the list. This is especially true for local and regional enterprises that are trying to expand their footprints into more highly diversified markets and larger geographical national or global markets. Three specific challenges faced when moving from single to multi-channel sales.

Multi-Channel Sales Drive Growth for Manufacturers

Cincom Smart Selling

Why should you care about CPQ and multi-channel sales? Yet, when companies identify their goals and objectives for a given year, growth is nearly always included near the top of the list. This is especially true for local and regional enterprises that are trying to expand their footprints into more highly diversified markets and larger geographical national or global markets. Three specific challenges faced when moving from single to multi-channel sales.

5 Marketing Trends That will Impact 2013

Sales Benchmark Index

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). Nurture Marketing Expands.

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The Comprehensive Guide to Building A Successful Marketing Technology Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many Marketing Technology Supergraphics. The original graphic displayed the logos of 140 prominent marketing technology brands. Although impressive, this sudden influx of technology has made marketing more complicated. B2B Marketing

Sales Tech Simplified: How to Turn Relationships Into Revenues with @ModelN

Smart Selling Tools

This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. It is the primary objective for CEO’s and for Sales and Marketing executives. Nancy: What are some of the challenges your solution solves for Marketing/Sales?

Is Your Marketing Message Just Noise?

Sales Benchmark Index

In this ever-changing environment, how does a marketing leader keep pace with the Informed Buyer? With so much coming at the buyer, how does a marketer stay relevant? A BPM is a tool that maps the decision making process used to purchase a product, service or solution.

How to Bridge the Sales & Marketing Divide

Sales Benchmark Index

More often than not, sales and marketing live in siloes. Reps wonder what marketing does and contributes; marketing complains reps ignore their efforts. For a company to survive these days, sales and marketing must work in concert. It’s an unfortunate reality.

Sales Skill-Sets vs Sales Tool-Sets

Smart Selling Tools

Of course, my retort is that you won’t increase sales if you don’t have the right tools to compete more efficiently and effectively. They would ask, “What good is a prospect research tool if reps don’t know how to get a decision maker to engage?”

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A Guide to Choosing the Best Digital Channel for Your Business [Infographic]

Connext Digital

Digital channels present new markets and new opportunities for businesses. But, there are many businesses, whether small or large, that have not realized the power of digital channels, while some of those who do still fail to harness its full potential in reaching their business goals. With several digital marketing channels available, you need to choose the tools worth focusing on to get you a step closer to your goals. Social Media Marketing.

5 Bad Habits That Hurt B2B Marketing Productivity

Zoominfo

The goal of every marketing department is to get more work done faster. Ready to learn how to boost your B2B marketing productivity? Multitasking: The modern marketer has a multifaceted job that often pulls them in different directions. Sales reps ignore 50% of marketing leads.

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How To Fix Your Marketing Structure Problems

Sales Benchmark Index

How do you know it’s time to restructure your marketing organization ? We also never thought that Marketing’s technology spend could outpace the IT spend. She inherited a legacy B2B marketing team, no marketing automation or lead generation program. Marketing Operations.

Why Successful Marketing is Equal Parts Art and Science

Zoominfo

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. The Art of Marketing.

Investing in Marketing Tech: 7 Key Considerations

Zoominfo

The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. B2B Marketing

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. What is marketing attribution? B2B Marketing

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

Pointclear

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Why not use all the tools in your toolbox?

The Definitive Guide to Market Intelligence

Zoominfo

Attempting to grow your business without market intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you will fail to make informed business decisions. Businesses are catching on to the importance of market intelligence.

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Should a Marketing Leader Tell the CEO Everything?

Sales Benchmark Index

If you are a small company marketing leader, updating your CEO can be a challenge. Complete extensive buyer research to understand the customer’s needs, wants, goals & objectives. Bring your marketing strategy and budget to the CEO and request feedback and approval.

8 Common Social Media Marketing Mistakes and How to Correct Them

Connext Digital

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool?

Closing the Gap Between Sales and Marketing Starts With Better Communication

Sales and Marketing Management

Author: Courtney Beasley, Director of Marketing at Walker Sands Successful and repeatable sales processes hinge on the alignment of your organization’s sales and marketing functions. In fact, when sales and marketing are aligned, companies experience a 25 percent increase in revenue. But when sales and marketing are out of sync, companies often struggle to close deals and nurture lasting relationships with customers. Bridging the divide between sales and marketing.

2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps

Costello

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. leads, marketing qualified leads, opportunities, etc.).

6 Bad Habits Hurting Your Email Marketing Program

Zoominfo

Email marketing might not be the newest or flashiest marketing channel—but it’s one of the most effective at generating revenue and engaging your customers. The statistics speak for themselves: Email marketing has an ROI of 4400%, or $44 for every $1 spent (source).

Our Numbers Aren’t Laws Of Physics!

Partners in Excellence

These Laws represent fundamental behaviors of objects and very predictable properties. Somehow, we seem to treat many of the numbers we use in sales and marketing as “fundamental and unchangeable truths.” They become, perhaps, the “Unchangeable Laws of Selling/Marketing.” Imagine if we started challenging these laws of sales and marketing. What if we increased the relevance of our marketing outreach?

8 Common Social Media Marketing Mistakes and How to Correct Them

Connext Digital

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool?

3 Ways to Operate a More Data-Driven Marketing Program

Zoominfo

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. Enter data-driven marketing. What is Data-Driven Marketing? Data-Driven Marketing in 2018. 40% of business objectives fail due to inaccurate data.

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3 Keys to Building-Out your Partner Program in 2018

Allbound

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. Instead, the modern channel is all about collaboration and customer success. If you haven’t considered alignment in the channel, now is the time to do so. Align Your Marketing and Sales Efforts. Integrating your marketing effort across your team greatly improves the sales channel’s ability to increase revenues for the company. How big is your channel?

Data 48

3 Keys to Building-Out your Partner Program in 2018

Allbound

As we enter the last couple weeks of 2017, we turn our focus to the future of channel sales. Instead, the modern channel is all about collaboration and customer success. If you haven’t considered alignment in the channel, now is the time to do so. Align Your Marketing and Sales Efforts. Integrating your marketing effort across your team greatly improves the sales channel’s ability to increase revenues for the company. How big is your channel?

Data 48

3 Easy Questions That Get Marketing and Sales On the Same Page

Hyper-Connected Selling

How do you create sales and marketing alignment? How do you get the sales team and marketing team to actually work together? There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. The New Expectations for Marketing and Sales.

Marketing Success, It’s All About The “Open?”

Partners in Excellence

Over the past couple of days I’ve had an “interesting” exchange with a marketing/lead gen “expert.” Too many marketing professionals believe the objective of their campaigns is to create the open–they don’t care whether their campaign has created a positive or negative impact. I’m, by no means, an expert in marketing and demand gen. But too many marketing “experts” don’t believe this.