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Expert Interview: Nancy Sperry on Channel Partner Enablement

Allego

Channel sales are in the spotlight. I joined Nancy Sperry , Allego’s Vice President, Strategic Partnerships and Business Development, on Zoom to discuss current challenges and opportunities for channel sales. Nancy was recently named to the CRN Women of the Channel list for 2022. It’s really cool.”.

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Pivot Strategies and Technology to Master Sales Digital Transformation

Crunchbase

For sales teams, this means it’s time to make some changes. Cold calling becomes cold emailing and social selling through channels like LinkedIn and Facebook. Training and empowering your team means showing them how to deal with these new sources of stress and giving them access to tools that help them interact on multiple channels.

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What are sales channels? Definition, types, and tips

PandaDoc

The right sales channels can help you do this. But what are sales channels, we hear you ask? Here’s the ultimate guide, including tips on how to choose channels to reach your prospects. Larger businesses typically use a wide range of channels to reach as many potential customers as possible.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Teams that traditionally sold in person had to pivot to an inside sales model. And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. The pandemic hasn’t just caused pivots — it’s also caused permanent change.

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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. Pivots large and small. It doesn’t take a full pivot to succeed. But let’s take a look at five places it might go when businesses reevaluate their sales strategies. What made the difference?

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What is Lead Nurturing, and How Can It Help You Get More Deals?

Nutshell

Qualifying leads before sending them through to your sales team lets you learn more about your prospects and build deeper connections with them, which often results in more deals. Lead nurturing is the process of building relationships with prospects who aren’t quite ready to purchase your product or service.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. B2B companies are making significant investments in solutions that ensure they have access to data across their prospect base. For sales and marketing professionals, one of AI’s biggest benefits will be improving.