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Cold Calling Isn’t Dead

The Pipeline

I had the opportunity to sit down with Nancy Calabrese, on her Conversational Selling. We chated keys to sales and prospecting success, as well as: Choosing to either fall for excuses or execute a strategy. The best attitude to make your prospects feel at ease. The best attitude to make your prospects feel at ease.

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Why You Should STOP Cold Calling Immediately (2020 Update)

No More Cold Calling

Repeat After Me: I Will Not Cold Call. Message to cold callers: Pestering strangers is NOT the way to prospect. STOP Cold Calling. Cold calling is a duplicitous, disingenuous sales tactic. Cold callers tell you to just pick up the damn phone. STOP Cold Calling.

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Cold Calls – Interruption or Disruption?

The Pipeline

There are many reasons people do not like to prospect. It paralyzes many sellers, which is a drag when you consider that rejection is part and parcel of cold calling. Let’s nail down what we mean by cold call: Any call that is not scheduled! Stop talking about solutions on prospecting calls.

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Is Cold Calling Dead? A Guide to B2B Cold Calling

Zoominfo

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. As daunting as cold calling may be, it still has a place in today’s sales pipelines. What is B2B Cold Calling? Not all calls are created equal.

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Book notes: No Forms. No Spam. No Cold Calls.

Sales 2.0

No Cold Calls , by Latané Conant. In fact, she argues that gating content is part of how “we treat prospects like dirt!” we then annoy them with a sequence of emails and finally a string of cold calls. Often this lack of targeting is because we don’t understand the prospect and their situation well enough.

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A Cold Call By Any Other Name

The Pipeline

The expression ‘Cold Call’ brings an immediate visceral reaction from people, when it shouldn’t. on the other hand, a cold call by another name is just direct contact. When I say cold calling, I specifically refer to calling someone when that call is not previously scheduled.

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The Anatomy of a Successful Cold Call: 4 Steps to Better Cold Outreach

Zoominfo

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. In the real world, cold outreach is still a necessity — even the strongest business relationships have to start somewhere. Let’s see how. Is that fair?