Sales Leadership Is Missing It Big (and Here’s the Proof)
No More Cold Calling
JULY 27, 2020
Research shows cold calling scripts and tricks don’t work, but referrals do. When will sales leadership wake up? They still measure the number of dials and emails sent in a day, when the return on these sales activities is dismal. It’s not the reps’ fault; it’s what sales leadership expects from them.
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