What's it take to generate leads that fuel your forecast?
Pointclear
FEBRUARY 23, 2018
Of course, these leads—which can be attractive to those who value cost-per-lead above other criteria—will be not be followed up by Sales and will end up in the CRM black hole.). How do we know candidates have what it takes to carry the conversations needed to fuel the forecast? They can’t. That doesn’t work either.
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