article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

article thumbnail

How to Create a Lead Generation Strategy for SMBs

Zoominfo

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Constructive B2B Cold Email Templates for 2023

SalesLoft

Next, encourage your lead to learn more (and back up your claims further) by linking a client case study from the same business you mentioned. Doing so will generate interest without overloading your lead with information. 9 Constructive B2B Cold Email Templates for 2023. Are you promoting new content? My.first_name}}.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Lead Rank 172
article thumbnail

6 Steps to Build a B2B Sales Organization from the Ground Up

Alice Heiman

Create a Lead Generation Process . Construct a Sales Funnel . Step 2: Create a Lead Generation Process . How do you generate leads now? Will that lead flow be sufficient when you hire a salesperson? Salespeople don’t magically generate sales. Step 5: Construct a Sales Funnel .

Hiring 102
article thumbnail

5 Ways Your Sales Team Can Recover Lost Revenue in 2021

Hubspot Sales

Refine your lead generation infrastructure. The volume and quality of leads your sales team ultimately deals with have a significant bearing on your ability to generate revenue. If you lost revenue in 2020, you might want to look into your lead generation techniques and qualification criteria.

Revenue 107
article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle.

Lead Rank 100