No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Conversations without pitching—just full-on caring about the other person. Do you know how to have that kind of sales conversations? The phone works.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

Vainu

APRIL 27, 2021

Company and B2B blogs aren't news outlets. Content marketers don't report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the right readers, generate leads, and ultimately, have an impact on company revenue.

B2B 118

B2B Conversion How To Report 118

Smooth Sale

MAY 23, 2024

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: How to Market Like A Big Business On A Small Budget Scaling the marketing mountain might seem like a task reserved for the giants in the business world, but hey, even the underdogs have their days of glory. Blogging regularly keeps readers interested and involved.

Scale 85

Scale Hiring Lead Rank Lead Scoring 85

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Build conversations based on target lists. Use HubSpot engagement data to fuel conversations.

Hubspot 100

Hubspot Conversion Sales Qualified Lead Webinar Metrics 100

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . ” . ” .

Conversion 98

Conversion Top of Funnel Lead Rank Ideal Customer Profile 98

Connext Digital

MAY 21, 2024

This is why turning your single channel campaign into a multi-channel one can really benefit your marketing strategy. Transitioning from a single-channel approach to a multi-channel campaign can significantly enhance your reach, engagement, and conversion rates. Create a Cohesive Strateg y Consistency is key in multi-channel marketing.

Channels 52

Channels Campaigns Marketing Social Media 52

criteria for success

APRIL 25, 2022

Chris is the CEO at ConnectAndSell , which delivers a week’s worth of live business conversations in one hour. He also co-hosts the Market Dominance Guys podcast. . We hope you enjoy this conversation! In this episode, we cover: Making the most of sales conversations. Subscribe to our blog ! Follow us on Twitter!

Conversion 97

Conversion Social Media Twitter eBook 97

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. For five or more links, conversions dropped even lower to 10.5%.

Conversion 171

Conversion Buyer Persona Case Study Lead Rank 171

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 91

Trade Show Marketing Social Media Referrals 91

Leading Results Rambings

OCTOBER 26, 2023

Engagement is the heartbeat of successful digital marketing campaigns. With Luna Creative Marketing's content expertise, we ensure that your audience remains captivated, eagerly anticipating your next piece of content. Engaged audiences are more likely to share your content, extending your brand's reach organically.

Conversion 52

Conversion Campaigns Marketing 52

Zoominfo

JULY 28, 2019

In today’s technology and data-driven landscape, marketers are under constant pressure to prove the value of their efforts. But with the amount of data and analytics we have access to, it can be difficult to differentiate between the important marketing metrics and the not-so-important marketing metrics. Keep reading.

B2B 240

B2B Marketing Scale Campaigns 240

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208

Examples B2B Marketing Inbound 208

Apptivo

OCTOBER 10, 2023

What is a Marketing Qualified Lead? MQLs and Conversions 4. MQLS and Conversions If you ignorе MQLs or don’t havе a systеmatic procеss for working with thеm, you’ll miss out on many opportunitiеs to gain nеw customеrs. Why MQLs Mattеr? How to Idеntify and Qualify Lеads? But now what? MQLs nееd nurturing.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Lead Scoring 52

Apptivo

DECEMBER 25, 2022

How to nurture sales lead to conversion? The growing online market density has, in some way, changed the way customers behave and think. In marketing, content reigns supremacy as it increases brand recognition and value across various channels. How to nurture sales leads to conversion? Aligning sales and marketing teams.

Sales Qualified Lead 98

Sales Qualified Lead Lead Rank Lead Scoring Conversion 98

Nimble - Sales

AUGUST 15, 2019

The post How Video Marketing Can Maximize Your Conversion Rate on Social Media appeared first on Nimble Blog. The clothes we wear; the fragrances we buy; the brands we love; the services we choose; even the events we attend. You could say that social media has a creeping influence on every aspect of modern […].

Social Media 104

Social Media Maximizer Media Conversion 104

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate? Glad you asked.

Conversion 130

Conversion Buyer Persona Lead Rank Lead Scoring 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Partners in Excellence

SEPTEMBER 13, 2021

In our last discussion, he said, “Things have changed completely, I’m now having the right conversations with my prospects!” We have to shift the conversations we are having with our customers. It helped him structure and plan the conversation. It is tough to engage our customers in conversations.

Conversion 111

Conversion Ideal Customer Profile Channels Customer 111

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Utilize Social Media.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Smooth Sale

JULY 20, 2022

Attract the Right Job Or Clientele: Business Discovery Includes Personalized Conversations. Upon accepting the idea that business discovery includes personalized conversations early in my career, I embraced the thought of trying it. But one more factor can dissuade us from using personalized conversations.

Conversion 78

Conversion Hiring Lead Rank Lead Scoring 78

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Think about it, your buyer personas are the building blocks of your marketing campaigns. Keep reading!

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

Marketing 71

Marketing Social Media Scale Trends 71

LeadFuze

AUGUST 29, 2023

Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. This statistic underscores the importance of optimizing conversions in today’s competitive digital landscape.

Conversion 52

Conversion ROI How To Top of Funnel 52

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. Today’s marketing professionals must juggle a number of high-priority tasks throughout the day, and often, they find themselves under a significant amount of stress. In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job.

Marketing 272

Marketing Top of Funnel Hiring Social Media 272

Vengreso

JUNE 9, 2022

Our recent survey shows that 69% of sellers think that getting the first conversation is harder than presenting a solution or even closing the deal. The fact is that without the first conversation, nothing else happens. What is a Sales Conversation? Or do they just wing the conversation? How to Start a Sales Conversation.

Conversion 105

Conversion Outsourcing Services How To Ideal Customer Profile 105

Zoominfo

OCTOBER 8, 2019

Believe it or not, only 52% of companies that use landing pages run tests on their forms to find ways to improve conversions ( source ). It’s a question that has plagued marketers and website managers for years. Yes, reducing the amount of fields in your forms may boost conversions. Keep reading! Number of fields.

Maximizer 157

Maximizer Conversion Policies Sales Qualified Lead 157

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160