Partners in Excellence

APRIL 9, 2015

Not just sales and marketing alignment, but alignment with the corporate business strategy, product management, customer service, finance, and so forth. Don’t get me wrong, you need the arrowhead to hit and penetrate the target. It’s no different in business, sales, marketing, customer service.

Strategy 48

Strategy Buying Cycle Penetration Customer Service 48

SBI

SEPTEMBER 4, 2012

Penetrating deeper and broader into existing client accounts, i.e. selling across different departments within a current client’s organization. If your reps aren’t bringing in enough new business, it could be that they forgot, or never knew how to develop new business. he goes into specific details on how to accomplish each task.

Revenue 101

Revenue Handbook Face-to-face Penetration 101

Xactly

AUGUST 30, 2018

Download our "Guide to Sales Team Compensation" to learn how to compensate each sales role and drive the right sales behaviors. This is a sales process that enables sales teams to penetrate, cover and grow various large strategic accounts. It can improve customer service, and increase overall sales volume.

Enterprise 40

Enterprise Enterprise Top of Funnel Compensation 40

Partners in Excellence

APRIL 25, 2017

How do we want to balance performance across the sales function–for example new customer acquisition versus customer retention/growth/account penetration, new market expansion, product line mix, and so forth. How do we effectively reach and engage our customers?

Compensation 52

Compensation Lead Rank System Commission 52

Tony Hughes

FEBRUARY 28, 2018

This is an unlikely but true story about iconic brands being protected by an amazing airline captain , the power of social media, and how to create customer-centric culture. The second officer visited the cabin to investigate the damage and to communicate with the Customer Service Manager, Michael von Reth.

Airlines 54

Airlines Engineering Transportation Call-back 54

HeavyHitter Sales

NOVEMBER 24, 2008

Martin: Heavy Hitter Sales Psychology: How to Penetrate the C-level Executive Suite and Convince Company Leaders to Buy.   But what is the best strategy to you penetrate new accounts? Prospective customers rarely return cold calls and sending letters usually fails to generate results. Books For Heavy Hitters.

Penetration 60

Penetration Ideal Customer Profile Real Estate Distribution 60

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. I am often asked how to build a go-to market strategy. 6 Marketing Strategies to Decrease Your Cost of Customer Acquisition. As a customer moves from one area of need to another, they tend to have more questions. Here are some tips for getting started.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Hubspot Sales

APRIL 13, 2021

This information can be key to successful price optimization — it helps to know how customers will react to price increases or decreases. How to Optimize Pricing. Figuring out the right price for a product or service starts with understanding your customers. Penetration pricing. What features do they need?

B2C 110

B2C Segment Retail Demographics 110

LeadFuze

DECEMBER 31, 2021

So, how to forecast sales using historical data? If you are unsure of your product’s market acceptance or penetration rates, qualitative techniques may be useful. However, as time went by it became clear that other factors such as customer service also have an effect.

Sales Forecasts 52

Sales Forecasts Forecasting Lead Rank Revenue 52

Altify

APRIL 9, 2018

Measurable value is tangible: reduce response time by 30 percent , increase market penetration by 10 percent , or reduce labor costs by half are all examples of measurable value, easily identified and easy to explain. For example, if a bank does not provide online and mobile banking capability, their customers will defect.

Ideal Customer Profile 45

Ideal Customer Profile Customer Banking SalesForce 45

Hubspot Sales

MAY 22, 2018

To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. How to Start a Business. How to Make a Business Plan. How to Write a Business Plan. Explain your product and/or service.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145

PandaDoc

SEPTEMBER 19, 2023

This can pose challenges for small businesses with limited budgets and resources, making it more difficult to penetrate and establish a strong presence in vertical markets. Next, let’s explore how to implement sales verticals & niche marketing in your business.

Paid Content 52

Paid Content Marketing Outsourcing Services Lead Rank 52

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. The beauty of this transition is that it taught me how to be a forward thinker and how to maneuver with less.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130