Vendor Neutral

JUNE 15, 2021

How A Customer -Centric Framework. Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Customers today are exhausted with pitches. iCentera was acquired in 2011 by Callidus Software. July 15, 2021 1 pm EST 10 am PST Webinar.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Zoominfo

AUGUST 31, 2020

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Doing so may also offset declines in aging products a company sells.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Sales Hacker

FEBRUARY 27, 2024

Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

Marketing 89

Marketing Marketing Qualified Lead Demand Generation Targets Demand Generation 89

Sales and Marketing Management

FEBRUARY 20, 2020

Author: TJ Macke Sales and marketing are competitions. But sales teams may not be able to focus on finding qualified leads if they need to scale. That’s where sales development representatives step in. A sales development representative (SDR) gathers groups of potential customers and whittles them down to qualified candidates.

Sales Qualified Lead 194

Sales Qualified Lead Cold Calling Scale Top of Funnel 194

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. With that responsibility, often there is a need to create content to assist with the sales education process.

Hiring 105

Hiring Marketing How To Intent Data 105

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

SBI Growth

JANUARY 26, 2013

There are four fundamental steps to developing and executing your Year 1 marketing strategy: Develop a Lead Generation Strategy. Implement Demand Generation. DEVELOP A LEAD GENERATION STRATEGY. Account Segmentation: Start building your strategy by defining your ideal customer profile. IMPLEMENT DEMAND GENERATION.

Ideal Customer Profile 300

Ideal Customer Profile Demand Generation Agencies Promotion Demand Generation 300

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Babette Ten Haken

AUGUST 1, 2018

Customer success storytelling leverages customer experiences. These stories portray the actual experiences an organization’s own customers have, when working with that organization. How can organizations capture their customer success stories ? Customer success storytelling is about the customer-as-hero’s tale.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation Targets 51

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. Create a Formal Sales Process The first step in elevating your lead generation process is to build a definite sales process. Lead evaluation: not every lead is worth pursuing.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Igniting Sales Transformation

FEBRUARY 11, 2019

Here is what you’ll hear in my conversation with Sydney about why putting the customer first is a significant business advantage. You’ll hear Sydney’s point of view on how to prioritize sales and marketing alignment and some of the tactics she and her team employ at SalesLoft.

Customer 83

Customer Microsoft InsideView Conference 83

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

JULY 12, 2022

Every demand generation team shares the same goal: to create a pipeline for sales. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. Not only does Schedule optimize web conversion, but it improves the customer experience. The solution?

Meeting 100

Meeting Demand Generation Targets Demand Generation Microsoft 100

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. At a minimum, it should include firmographics, demographics, technographics, and behavioral data.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 22, 2022

Like other things in marketing, the answer can be found by focusing on your customer. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Everything is relative.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

The Pipeline

OCTOBER 3, 2011

The Pipeline Renbor Sales Solutions Inc.s Customer Hot Potato – Sales eXchange – 117. Stored in Attitude , Business Acumen , Communication , Customer Care , Proactive , Sales eXchange , execution. With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it.

Pipeline 227

Pipeline Customer Demand Generation Agencies Hiring 227

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. What is lead generation? We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Sales Hacker

FEBRUARY 28, 2018

In January, we announced a new initiative called The Sales Hacker Top 50 Awards. The Sales Hacker Top 50 Awards are an effort to show some love to the actual reps and practitioners on the front lines. Our Sales Hacker Top 50 Awards Categories Are: Sales Ops/Enablement. Sales Development. Sales Leaders.

Demand Generation 84

Demand Generation Demand Generation Targets Infor Sage 84

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Now, imagine two prospects working for different organizations. Not so much.

Ideal Customer Profile 147

Ideal Customer Profile Google Analytics Strategy Google 147

Crunchbase

DECEMBER 13, 2021

If you’ve been working in sales for a while, you probably know the ins and outs of sales prospecting. In recent years, we’ve all had to adapt to the sales digital transformation. While we may be getting back to normal after the pandemic, it looks like virtual sales will continue to prosper. Master the basics.

Hiring 105

Hiring Face-to-face Demand Generation Agencies Video 105

Autoklose

JANUARY 15, 2024

Crafting an ideal customer profile (ICP) and buyer personas is a fundamental step for any business aiming to connect more effectively with its audience. Building your ideal customer profile and buyer persona should be your first step before you launch your first marketing campaign and reach out to your prospects and customers.

Ideal Customer Profile 52

Ideal Customer Profile Buyer Persona Buyer Lead Rank 52

Zoominfo

AUGUST 31, 2020

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Product Management University

JANUARY 10, 2024

For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published.

Positioning 59

Positioning Demand Generation Targets Demand Generation Banking 59

Zoominfo

MAY 9, 2021

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. One business is an ideal fit. Not so much.

Ideal Customer Profile 130

Ideal Customer Profile Google Analytics Strategy Google 130

SBI Growth

MAY 6, 2017

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. We first met Jennifer a few years.

Customer 149

Customer Marketing Revenue Account Based Marketing 149

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. Pass along those who say yes to sales and those who say no to your nurture program. Intent lift.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Product Management University

FEBRUARY 12, 2024

Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. It’ll do wonders for the sales pipeline and the results will show in your product revenue numbers. I came into a product marketing role from pre-sales. Our sales numbers backed it up!

Marketing 59

Marketing How To Segment Scale 59

Pointclear

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? But what about the sales forecast?

Quota 191

Quota Hiring Marketing Forecasting 191

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. How many actual customers?

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Allego

SEPTEMBER 24, 2020

Managing a dispersed sales team is a unique challenge. The secret is modern sales enablement. Today’s winners are mastering virtual selling with an up-to-date approach to content, tools, and knowledge to help their sales teams succeed. To find out more, I sat down with Allego’s Sales Enablement Director Mary Charles.

Sales Enablement 71

Sales Enablement Unica Demand Generation Targets Demand Generation 71

Sales and Marketing Management

OCTOBER 29, 2018

And you don’t need to be enterprise-level to make this work: using email automation software such as Moosend makes this an affordable, highly scalable tactic that is vital for growing your business in 2019. Speaking of efficiency, one-to-one sales conversations are valuable, but they’re not scalable. Conversational selling.

Top of Funnel 120

Top of Funnel Scale Hiring Demand Generation Targets 120

Corporate Visions

SEPTEMBER 12, 2019

Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! Unfortunately for many demand generation professionals today, their inability to write a compelling, cohesive story is no exaggeration.

Direct Response 69

Direct Response Marketing Qualified Lead Demand Generation Demand Generation Targets 69

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Sales Hacker

MARCH 1, 2024

A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships. Through these content channels, they can fuel conversations, educate the market, and build strong relationships with potential customers. A chance to tour (and maybe even race on?) Austin’s F1 track. valuation.

Media 71

Media Company Distribution How To 71

Hubspot Sales

JULY 28, 2021

One of the most lucrative ways to improve your bottom line is through boosting your sales team's effectiveness — yet many companies choose to focus on aspects of the business like product velocity or customer support costs rather than dialing in on their sales execution. That said, sales execution can be elusive.

Top of Funnel 114

Top of Funnel Churn Face-to-face Pipeline 114