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Rainmaker Pre-Conference Workshops: The Calm Before The Storm

SalesLoft

While this might sound like enough content to satisfy even the most knowledge-hungry sales professional on your team, a lot of Salesloft customers (and future customers) tend to be over-achievers and chose to join us a day early for this year’s Pre-Conference Workshops. That was not the case in this Workshop.

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Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

Customer success storytelling leverages customer experiences. These stories portray the actual experiences an organization’s own customers have, when working with that organization. How can organizations capture their customer success stories ? Customer success storytelling is about the customer-as-hero’s tale.

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The Pipeline ? Customer Hot Potato ? Sales eXchange ? 117

The Pipeline

Customer Hot Potato – Sales eXchange – 117. Stored in Attitude , Business Acumen , Communication , Customer Care , Proactive , Sales eXchange , execution. With so many opportunities to ensure customer satisfaction, it is a wonder how some companies keep blowing it. Customer Care. Demand Generation.

Pipeline 227
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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

The difference is demos are a two-way dialogue with buyers whereas product positioning in a pure marketing sense is typically a one-way monologue where potential customers are reading, viewing or listening to something you’ve published. Meet Your Target Customers in Their Comfort Zone. I think of demos as verbal product positioning.

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The Pipeline ? Contest ? Enter To Win!

The Pipeline

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13. Customer Care. Demand Generation.

Pipeline 220
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The Pipeline ? Sales in a New World ? Choosing your Customer

The Pipeline

Sales in a New World – Choosing your Customer. We used to go far and wide looking for customers. Choose your customers. In addition to the marketing strategies outlined above, list out the 10-12 ideal customers your company would like to win. You really can pick your customers. About Jeff Ogden. Best, Tibor.

Pipeline 256
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How To Climb The Product Marketing Career Ladder Faster

Product Management University

Perhaps I’m biased here, but I think it’s the easiest transition into product marketing because you understand the sales process in depth and you have intimate knowledge of your target customers and the salesforce. At the time, this was a regular practice as all enterprise software was installed at the customer site. It seems cheesy.”