DiscoverOrg Sales

JANUARY 22, 2019

I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more. I’m going to let you in on a little secret: It’s not the best way. I would know.

Social Media 179

Social Media Media LinkedIn Data 179

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

SalesHandy

JULY 5, 2021

Almost every B2B buyer has a social media presence on networks like Twitter and LinkedIn, which makes it a great place to find and connect with leads. In fact, a lot of inside sales teams today partly rely on LinkedIn social selling to enrich their lead data. 7 Steps to adopt social selling in B2B sales.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. They mailed it.)

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Hubspot Sales

JANUARY 30, 2024

They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. LinkedIn as ruler of the prospect research process. LinkedIn has been dethroned as the most effective platform for prospect research. LinkedIn had this title last year.

Trends 98

Trends Social Media Lead Rank Lead Scoring 98

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people.

Top of Funnel 185

Top of Funnel Social Media Funnel Comparison 185

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Sales Hacker

FEBRUARY 15, 2024

Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Stale data and lack of differentiation could be two major culprits. Learn how these factors impact your prospecting, and what you can do to yield better outcomes in sales. #1:

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. The key is to meet people where they are — and more often than not, they're on social media. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips.

Social Selling 127

Social Selling Trends Social Media Data 127

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

APRIL 30, 2024

Much Too Early Predictions for the B2B Data Industry in 2025 When it comes to business-to-business (B2B) data, companies that want to employ the most recent technologies and trends need always need to have a desire to stay ahead of the curve. This revolution will take place in the realm of intent data.

Industry 52

Industry B2B Data Intent Signal 52

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Building a team is hard so take your time when you do it!

Social Media 100

Social Media Influencer Media Hiring 100

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

Prospecting is the process of researching and pursuing potential customers for your business. The most important part of prospecting isn’t simply finding names and emails — it’s the time and effort spent identifying potential customers and making sure that they’re actually a good fit. It’s also known as “cold outreach.”)

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Hubspot Sales

MAY 23, 2023

Writing prospecting messages. Now, salespeople can leverage AI tools to write the perfect prospecting messages — ones that are personalized, compelling, and highly relevant. These insights can give you a more well-rounded picture of your prospects, paving the way for more personalized messages that resonate. Let's dive in.

Data 112

Data Lead Rank Lead Scoring Hubspot 112

BuzzBoard

JANUARY 31, 2024

For salespeople focused on selling digital marketing products and services to small, local, and mid-sized businesses, building an effective SMB prospecting list is of central importance. Knowing these terms sets the foundation for successful prospecting. Key Steps to Build an SMB Prospecting List 1.

Ideal Customer Profile 52

Ideal Customer Profile Prospecting Social Media How To 52

Hubspot Sales

JUNE 13, 2023

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

Prospecting 123

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 123

Sales 2.0

AUGUST 4, 2018

In order to contact prospects you need to have their contact information. This is the first post in the more practical area of actually doing this prospecting thing. During the posts about preparation I told you about getting your prospect profile together. Social calling helps. Today’s post is not about rocket science.

Prospecting 150

Prospecting InsideView Social Media Cold Calling 150

Hubspot Sales

NOVEMBER 14, 2023

As James Mensforth , Sales Director UKI at Aircall , told me, "As a sales leader, I use AI to get a better sense of how my team is performing, how we can improve our metrics, and even how to freshen up our sales scripts and prospect communications. It’s been a game changer in how my team operates on a day-to-day basis."

Hubspot 101

Hubspot Lead Rank Data Social Media 101

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Lead411

APRIL 4, 2024

Mastering CRM Hygiene: Elevating Your Data Strategy with Lead411 The success or failure of your company hinges on the reliability and cleanliness of your customer relationship management system. Learn more about Lead411 and how it can optimize your data strategy, as well as the importance of CRM cleanliness, in this in-depth tutorial.

CRM 52

CRM Data Strategy Buyer Intent 52

No More Cold Calling

MAY 24, 2018

Just because certain sales prospecting techniques are all the rage, doesn’t mean they’re right for you or for your buyer. There’s technology to generate leads online, artificial intelligence, predictive analytics, social media and document automation, and search engine optimization. It’s pretty simple, really.

Prospecting 196

Prospecting Social Media Trends Face-to-face 196

Tenbound

NOVEMBER 29, 2020

Tenbound Data Cleansing and Prioritization Framework High Res PDF Free Download One of the key ingredients in a successful Sales Development program is data. Whatever source they use, SDRs need to know the names, phone numbers, email addresses, LinkedIn information and other social media details for the individuals.

Data 131

Data Social Media LinkedIn Media 131

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. She adds, "For example, I might ask a prospect, 'Are you responsible for finding good fit leads? For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. Who takes that lead?

Data 93

Data Strategy Customer Social Media 93

No More Cold Calling

DECEMBER 10, 2013

You can do what the “data” tells you, or you can do what works. It has a place even if your “expert data” doesn’t match modern day reality. You may not like it or care to acknowledge it, but technology and social networks do play a role in the buyer’s journey. This is just as true, if not more so, today.

Data 248

Data Social Media Small Business Small Business 248

Zoominfo

MAY 25, 2022

Business leaders know that data is the critical heart of growth and expansion. And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 223

Social Media Media B2B Decision Maker 223

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

Ideal Customer Profile 62

Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

Adaptive Business Services

JANUARY 17, 2018

This makes it difficult for you to sell and often good leads may seem as bad due to lack of proper data. Perhaps it has been enhanced by your sales operations department so they can send the leads specifically to you by knowing that the prospect is located in Chicago and is a $15 million-dollar manufacturing company.

Social Media 54

Social Media Media Data How To 54

John Barrows

MAY 18, 2020

Have you ever had prospects say “I need to think”? Devin Reed is the man behind all of the content and data experiments you see coming from Gong.io , and he’s with us on this episode of the podcast to expose the latest surprising data he’s uncovered. And don’t forget to share the podcast on social media.

VanillaSoft 179

VanillaSoft Prospecting Social Media LinkedIn 179

Understanding the Sales Force

APRIL 2, 2018

Several recent LinkedIn posts have urged readers to pick up the phone instead of trying to find new opportunities by using social media. Check out this data: The weakest 10% of all salespeople own the lowest average scores for hunting, coming in at 17 (out of 100). Their average score for Social Selling is just 3!

Social Selling 272

Social Selling Data Social Media Up-Sell 272