BuzzBoard

MARCH 29, 2024

Exploring the Importance of Selecting the Right Social Media Platform for Local Businesses The digital marketing landscape is always evolving. One of the key aspects of this is picking the correct social media platforms for local businesses. The role of a digital agency extends beyond just suggesting a platform.

Social Media 52

Social Media Media Ideal Customer Profile Demographics 52

BuzzBoard

FEBRUARY 23, 2024

Social media marketing is one of the most effective tools at your disposal. Social media establishes a direct line of communication with local customers, enabling the creation of personalized small business marketing campaigns. A successful social media marketing strategy emphasizes monitoring campaign performance.

Social Media 52

Social Media Media Tools Small Business 52

BuzzBoard

JANUARY 25, 2024

Since social media has become a pivotal battleground for establishing and nurturing connections, understanding how to assess a small business’s social media presence has become crucial for salespeople offering digital marketing solutions. Core Elements to Evaluate 1.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

FEBRUARY 6, 2024

While a strong website remains crucial, leveraging social media has become indispensable for driving local SEO success. For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. Do read until the end to complete your knowledge.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Jill Rowley.

Social Media 205

Social Media Influencer Media Hiring 205

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130

Data Scale Lead Rank Marketing 130

BuzzBoard

FEBRUARY 23, 2024

The initial strategy to consider is the effective utilization of social media to captivate the attention of your target market. Maintaining an active social media presence enhances authenticity and fosters trust, inherently enabling your agency to differentiate itself.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Monitor Competitors on Social Media.

Social Media 316

Social Media Competition Media Eloqua 316

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. Is social media marketing effective or not?

Social Media 98

Social Media Media B2B B2C 98

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers. Utilize case studies and data to demonstrate the potential return on investment.

Social Media 52

Social Media Influencer Promotion Media 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Concept of Social Media Listening in Small Business In the rapidly evolving digital realm, social media listening is a tool every small business owner should be aware of. It’s important to distinguish social media listening from social media monitoring.

Social Media 52

Social Media Small Business Small Business Media 52

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business.

Social Media 52

Social Media Media Twitter Marketing 52

DiscoverOrg Sales

JANUARY 22, 2019

I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more. Gathering firmographic data is hard. I would know. International companies.

Social Media 179

Social Media Media LinkedIn Data 179

Sales and Marketing Management

SEPTEMBER 6, 2019

It was a huge leap forward for CS-kind, but email was about to be eclipsed by social media. Similarly, cutting-edge marketing and customer service gurus saw the advent of social media platforms as a golden opportunity to set themselves apart from the crowd. Don’t @ Me.

Social Media 184

Social Media Outsourcing Services Customer Service Media 184

Zoominfo

FEBRUARY 22, 2021

In case you haven’t seen, there’s a deliciously data-driven subreddit called ‘Data Is Beautiful’. Explore Social Selling and Social Media Marketing. Social Selling Tools for the Modern Sales Rep Does Social Media Really Generate Revenue? Thanks for the #EyeCandy, Fellow Redditors!

Data 162

Data Social Media Social Selling Lead Generation 162

Zoominfo

AUGUST 14, 2018

Compared to its humble beginnings, social media marketing has become a staple in the B2B community with more than $5.4 billion spent on social marketing efforts in the United States alone in 2016 ( source ). However, 14% of B2B companies still refuse to participate in social media initiatives.

Social Media 133

Social Media ROI Media B2B 133

Sales and Marketing Management

APRIL 24, 2020

Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. They need data. Lots of data. And they require the tools that allow them to leverage that data in ways that differentiate your business from the rest of the pack. Keep Data Clean and Current.

Data 240

Data B2B Ideal Customer Profile Strategy 240

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

SalesHandy

JULY 5, 2021

Almost every B2B buyer has a social media presence on networks like Twitter and LinkedIn, which makes it a great place to find and connect with leads. In fact, a lot of inside sales teams today partly rely on LinkedIn social selling to enrich their lead data. 7 Steps to adopt social selling in B2B sales.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Zoominfo

AUGUST 2, 2020

Many B2B data providers claim to have the “best” data. But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from.

Data 245

Data B2B Vendor Intent Data 245

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Understanding your target audience will allow you to better comprehend buyer intent data.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself.

Social Media 100

Social Media Influencer Media Hiring 100

DiscoverOrg Sales

APRIL 7, 2017

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Contact data is a very important priority to my clients,” he says. What prompted his interest in DiscoverOrg’s data accuracy? The study was completely independent.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Zoominfo

OCTOBER 21, 2021

We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey. For most organizations, the problems behind launching a sales funnel are central to data management. Think about how much contact and account data your sales team needs just to prospect. Awareness Stage 2.

Top of Funnel 130

Top of Funnel Funnel Data Sales Qualified Lead 130

No More Cold Calling

MARCH 1, 2018

You can do what the data tells you, or you can do what works. Which do you trust more—the lead generation data manufactured by sales technology tools and artificial intelligence, or your intuition, which is generated by years of experience and your emotional intelligence? That was our data. Ignore the lead generation data?

Lead Generation 249

Lead Generation Data Leads Marketing Qualified Lead 249

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

SEPTEMBER 14, 2020

Some called it “a social media trend that did nothing to provide real traction ,” while others argued that it was drowning out black voices instead of amplifying them. When it comes to activism on social media, raising questions about the intentionality, sincerity, and impact of each act of support is an integral part of the process.

Data 162

Data Social Media Journal Trends 162

Hubspot Sales

JANUARY 30, 2024

It’s an interesting change, but considering that Facebook is the most popular social media channel in the world, it makes sense that sellers are researching customers on platforms they’re more than likely to be on. Involving social media in the sales process was at the bottom of salespeople's goals in 2022.

Trends 88

Trends Social Media Lead Rank Lead Scoring 88

Tenbound

NOVEMBER 29, 2020

Tenbound Data Cleansing and Prioritization Framework High Res PDF Free Download One of the key ingredients in a successful Sales Development program is data. Whatever source they use, SDRs need to know the names, phone numbers, email addresses, LinkedIn information and other social media details for the individuals.

Data 131

Data Social Media LinkedIn Media 131

Understanding the Sales Force

APRIL 2, 2018

Several recent LinkedIn posts have urged readers to pick up the phone instead of trying to find new opportunities by using social media. Check out this data: The weakest 10% of all salespeople own the lowest average scores for hunting, coming in at 17 (out of 100). Their average score for Social Selling is just 3!

Social Selling 272

Social Selling Data Social Media Up-Sell 272

Smooth Sale

JANUARY 29, 2024

Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people.

Top of Funnel 181

Top of Funnel Social Media Funnel Comparison 181

Zoominfo

JANUARY 27, 2022

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information.

Data 100

Data B2B Engineering B2C 100

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. For example, if you tell a customer that she needs to devote more to her social media ad spend, you need the data to back it up. Use social proof to convince them. 10 Upselling Strategies for 2024 1. Lean into AI.

Data 85

Data Strategy Customer Social Media 85

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. In order for personas to serve your goals, they need to be data-driven. So what, exactly, does a data driven persona look like?

Data 213

Data Buyer Persona Demographics Segment 213