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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

A CRM can help you gather, store, organize, and analyze data about your customers, which then helps you improve your sales and marketing efforts. It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though?

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10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. The death of email templates is accelerating. Jill Rowley.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

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How CRM Software Impacts Customer Engagement

Nutshell

You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Store your customer data in a secure location.

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The Difference Between Firmographic and Technographic Data

Zoominfo

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

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