Why Social Media and Not Email for Small Businesses?

Increase Sales

Some interesting research suggests small businesses prefer social media over email marketing. In marketing and sales research conducted by Ripl (mobile application software provider), revealed the following: 55% for Facebook. Email marketing as a marketing channel came in third to social media posts and blogs (websites). Why Social Media and Not Email? Then what happens is social media becomes the fall back marketing action.

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points. I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media.

Trending Sources

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

Social Media Analytics Guide

Fill the Funnel

is most ­approp­riate when applied to the use of social media tools. Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

It's Time To Kill Social Media | Sales Motivation and Sales Training

The Sales Hunter

It’s Time To Kill Social Media. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” ” Social media is what kids use to tell the world why they do or don’t like somebody; it’s what people use to share with others stupid photos nobody wants to see.

How Your Company Can Benefit from Cloud CPQ Software

Sales and Marketing

Working with software that’s even a little bit obsolete is kind of like driving on an interstate highway with a Model T. Cloud-based CPQ software. As the saying goes (probably), “Not all sales software is created equal.” There is a way to account for the three trends above: a CPQ system with a low learning curve that is also scalable, shareable and less cumbersome than custom software.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media.

10 Reasons For Using Sales CRM System Or Software For Your Sales Reps


increase in agent activity due to the inclusion of social media and mobile network channels; and lastly, 65% is the total average of agents who have been consistently reaching their quota upon the adoption of a CRM.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software?

Dear Customer: Why Are You Not Returning My Calls?

Fill the Funnel

Don Fornes , Founder and CEO at Software Advice wrote a post back in October, 2010 on the B2Bsaleslounge blog that asked that question. Your prospects and clients have been using the social web for quite some time.

It Doesn’t End With the Sale: Managing Customer Relationships

The Pipeline

They’re happy to tell others about how much they enjoy your brand when communicating through social media, review sites like Yelp, and face to face with friends. Social media is another fantastic tool for staying on top of customer relationships.

A 3 Step Process to Make Social Media Produce Sales


Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces.

Why "Social Media" Sucks for Prospecting | Sales Motivation and.

The Sales Hunter

Why “Social Media” Sucks for Prospecting. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” It’s time we kill the term “social media” and replace it with “business marketing.” Risk of Social Media Marketing?

How "Social Media" Can Be Part of Your Prospecting Strategy.

The Sales Hunter

How “Social Media” Can Be Part of Your Prospecting Strategy. I’ve often said that the problem with a “social media strategy” is that it really should be called a “business marketing strategy.” I’ve written about social media before and the pitfalls of using it from a business standpoint the same way you use it to connect with your high school classmates. It’s Time To Kill Social Media.

Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. Social media is a place to begin conversations, to begin relationships.

The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)


The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Just about anybody curious in the social media industry. You know when you get excited about new inbound leads.

Excuses Don’t Count: December Referral Selling Insights


Relied on social media and email to communicate with prospects. They spent plenty of time on social media and sent tons of emails, but they rarely reached actual decision-makers. The company had piloted Julian’s software and decided it didn’t work for them.

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Possible To Automate Content Creation?

Fill the Funnel

You can’t automate content creation totally because there simply is no software program that can produce unique, original writing. You can also use keyword alert programs to search for ideas on social media or elsewhere. You can automate nearly any aspect of your business.

Customer Follow-up Improves With Automation

Fill the Funnel

This can be done through an autoresponder email marketing software program. Entire customer loyalty programs can be automated through services and software programs. Marketing Automation First Step is Social Media. Why is customer follow-up important?

How Enterprises Are Adopting Social Selling


These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Of these, more than two thirds are on social media. Plus, more than 90 percent of brands are on at least two social media platforms.

True innovators identify the spaces in between


Our hypothesis was that through observation of their day-to-day workings we would learn better how they used our software or more importantly when they didn’t use our software. Driving change that truly has an impact requires an objective look.

Business Orbit, Anyone? – Friday’s Editorial

Increase Sales

Social media has expanded the business orbit from the small business owners to super larger organizations. His new software creation is all about “mobile relationship management.” ” This program is a software application for iPhones and iPads that is, in my opinion, akin to ACTS on wireless rocket boosters. And this phrase business orbit is probably the most accurate one, yet probably most under utilized term in today’s business world.

A Sad Farewell

Smart Selling Tools

The Internet and social media have changed the world of business and sales forever. In this country, social networks are an integral component in the lives of 80% of the population. Even more amazing is that social networks encompass almost 25% of time-online.

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

You need to be actively engaged and interacting with the members of your target market, whether on social media sites like Facebook or Twitter, or through face-to-face offline events or online webinars. Marketing automation is essential for every business.

Thank You

No More Cold Calling

Director of sales strategy at a large B2B software company, Amy is tenacious. Social Selling: What the Sales Pros Do Differently. Any sales professional who says it’s easy to keep up communication on social networks is either lying or doing it incorrectly.

Tell More, Sell More: The Art of Storytelling


Across multiple platforms, from your landing page to social media. Always ask for feedback, especially on social media. While you can create a content calendar from scratch, all by yourself, you could also use apps or software tools for this.

Fastest and Easiest eBook Cover Creator

Fill the Funnel

If you are creating content on the web, you need to provide a visual image or cover to put on your website or share on social media. There is no software to download, you can save your covers to your local hard drive and there is no limit to what you can create.

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The Most Comprehensive Guide To Social Selling You’ve Ever Frickin’ Seen

Sales Hacker

Social Selling. Others say social selling is going to change the way we do business. No doubt there are also some salespeople out there that have no idea what social selling actually is. So, what is Social Selling and why is it important? . Social media works the same way.

Why Technical Decision Makers remain Skeptical of You

Babette Ten Haken

After all, incompletely specified data leads to software codes generating security vulnerabilities and engineered outcomes which miss targets (literally). How many of you scrutinize the validity of the headlines appearing in your social media feeds before you share with prospective buyers?

AuthoritySpy Is A Sales Game-Changer

Fill the Funnel

Find and aggregate their social media profiles found from across the web. This version normally is sold for an upfront price and then an ongoing monthly fee, similar to most Software as a Service tools. 30 in 30 - 2014 Social Selling Web Tools Authority AuthoritySpy Influencer

The 30+ Most Desirable Sales Skills & Traits You MUST Develop To Become An Unstoppable Rep

Sales Hacker

This soft skill coupled with software automation, analytics and other technologies delivers significant ROI for any business. . Your CRM, competitive analysis tools, rival websites, and social media are great places where you can start your research.

Social Selling is Personalized Selling: Why it’s No Longer an Option

Smart Selling Tools

What’s all the hubbub about “social selling?” After all, selling has never been anything if not ‘social.’ LinkedIn has made socializing with extended networks a, well, socially accepted form of networking. Social is ‘personal.’ Social is not a waste of time.

How to make sales calls [The Ultimate Guide] – Part 2


It’s easier to convince an office manager that they need your purchasing software than it is the CEO. Social media outreach probably works even faster. You can also use social media for background research on new leads and find some common ground to start with.

Sales 55

7 Ways to Re-purpose Your Most Effective Customer Messages.

Fill the Funnel

Is it time to update your deck with a current version of your software (PowerPoint, Keynote, Haiku Deck, etc.) I have coaching clients that get more leads from SoundCloud than any other social media sites. Social Media platforms – They all have a place in your distribution plans.

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Why Are You Giving Your Prospects the Silent Treatment?

No More Cold Calling

Social selling works, but only when we remember to put the “social” back in social media. I met Sean Burke—chief revenue officer of KiteDesk—when his company named me one of the 30 top social sales influencers in the world.

Get Over Your Fear of Marketing Automation Software


Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software?

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

Engage these good-fit prospects via email, PPC ads, or social media. social proof (“Check out all these 5-star reviews!”), or a time-based discount. When running re-marketing campaigns through social media , consider adding a video.

5 Ways to Jump Start Social Selling

Sales and Marketing

Author: Ellen Barton, Marketing Programs Manager at InsideView Social selling can be a powerful means of reaching out to prospects and building brand loyalty, but pulling off social selling success isn't as simple as jumping on a social network and posting about brand products and offers. To effectively jump-start social selling, key stakeholders and sales staff will need to do more than just be present online. That's where social selling is different.

[Message to Management]: The Plea of a Struggling Sales Rep

No More Cold Calling

It’s not complicated to teach people how things work—a software system, a sales training program, a consulting process, a social media platform. Are you coaching your sales team, or leaving them to fend for themselves? “ I’m not whining.

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