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PBTO32: Succeeding at Social Media Marketing and the Art of People with Dave Kerpen

Mukesh Gupta

Who is on the show today: In this episode, we host Dave Kerpen, the founder and CEO of Likeable Local, a social media software company serving thousands of small businesses, as well as the chairman and cofounder of Likeable Media, an award-winning social media and word-of-mouth marketing agency.

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

Using social media for competitive intelligence provides another viewpoint into competitor activity. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy.

Sales Management & The Impact of Social Media

Your Sales Management Guru

Sales Management and the Impact of Social Media. While in the process of writing a future magazine column on the future of sales and social media I interviewed three people and posed several questions in order to get their view points. I thought for this week’s blog I would also introduce you to my current thinking and I would really enjoy hearing your thoughts on the direction of sales and the use of social media.

3 Big Brand Social Media Ideas Small Businesses Can Use

Vertical Response

But in the age of social media, it’s much easier for a small business to use ideas from large companies for their own social efforts. For under $300, you can pick up a video camera on Amazon and download easy-to-use video editing software to start shooting right away.

11 Social Media Trends for 2012 | Social Media Podcast and Sales.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. 11 Social Media Trends for 2012. Today’s podcast is on 11 Social Media Trends for 2012. TV on everything and social on everything.

Social Media Speaker Video: Going Social with CRM #SCRM 41:28

Social Media and Sales Strategy

I recently delivered the keynote speaker address to CDC Software’s CRM conference in Las Vegas. This is one of the most recent social media for sales professionals talks I have done and it’ not just a promo clip. a social media agency and training organization.

Social Media Speaker Video: Going Social with CRM #SCRM 41:28.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. Social Media Speaker Video: Going Social with CRM #SCRM 41:28. He is also co-author of Guerrilla Social Media Marketing and Sociable!

How to Find Link Prospects with Social Media

Software Business Blog

With the obvious rise of social media, social media links could be the future of link building, holding a key piece in the combination of links necessary to grow your online presence. And remember, like any part of link-building, social link building takes a lot of time.

Ad Sales Blog: Social media snakes and ladders

Ad Sales Blog

Social media snakes and ladders. This is a fun graphic but also shows a serious side by ranking the social media players playing in the social media space.    Posted at 09:00 AM in Social networks | Permalink. Media forecasts.

It's Time To Kill Social Media | Sales Motivation and Sales Training

The Sales Hunter

It’s Time To Kill Social Media. It’s time we kill social media, especially if you’re using social media as a sales tool or prospecting technique. It’s not working for one very reason — you’re using the term “social media.” ” Social media is what kids use to tell the world why they do or don’t like somebody; it’s what people use to share with others stupid photos nobody wants to see.

Should Brands Only Speak When Spoken to on Social Media?

Vertical Response

Most modern brands and businesses want a vibrant social media marketing campaign. But, figuring out the secret sauce of using your social media networks to engage users without annoying them isn’t always an easy task.

The Rules of Engagement for Social Selling and Marketing

Social Media and Sales Strategy

As a social selling speaker I get a lot of great opportunities to speak globally. CDC Software (Now Aptean ) invited me to speak on social crm and social media for sales organization. One of my favorites is Vegas.

Is Automation Killing the "Social" in Social Media? - Think customers.

The 1to1 Media Blog

Social Media. Gartner & 1to1 Media CRM Excellence Awards. Social Media. The Social Customer Manifesto. Topic: Is Automation Killing the "Social" in Social Media? Is Automation Killing the "Social" in Social Media? As automation moves into the social sphere and marketers can easily automate tweets, messages, Facebook posts, and more, theres a risk that automation will make social media less, well, social.

Software and SaaS Sales in 2013: Our Expectations and Predictions

Software Business Blog

Software buyer behavior has shifted over the last few years, and this change has been driven by the rapid adoption of cloud-based services and solutions. Marketing will play a greater role in software sales in 2013. Social Becomes (Even More) Central.

Get Over Your Fear of Marketing Automation Software

Salesfusion

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. What’s the opportunity cost of onboarding marketing automation software?

Feel Like a Social Media Toddler? ? Score More Sales

Score More Sales

Feel Like a Social Media Toddler? Are you a little wobbly with your social media strategy? In the small community where this class is held, there are some small business mega-success stories with social media. Social Selling.

ROI 13

Handling the Peaks and Valleys in Meeting Sales Quotas

Increase Sales

Social media through automation software helps to alleviate the time shortage. Now if the mid-size to small business decides to add a blog to that social media presence, this addition will increase the time commitment.

Quota 76

3 Steps to Building Your Email List with Pinterest

Vertical Response

The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck. There are way too many people and “so-called experts” offering tips about social media.

Top Tips To Upsell Your Customers Using Email Marketing

Software Business Blog

Integrate social media and other content marketing channels. Include social media buttons in your email for happy customers to share with their followers. Here’s how other customers are benefiting from adding product y to their software suite.”

Increase Upgrades By Improving Customer Support

Software Business Blog

Lastly, don’t forget social media. Social networks are not just for your promotions. Avangate powers modern Digital Commerce, solving the complexity of online commerce, subscription billing, and global payments for Software, SaaS and Online Services companies.

4 Tips to Keep Your Search Strategies Up-to-Date

Vertical Response

That means that you’re thinking about search (and what people are looking for and would be interesting to them) throughout your entire marketing scope: articles, press releases, social media, and even offline.

Hoffman's Hot Seat: Tapping Social Media for Customer Support

The 1to1 Media Blog

1to1 Media's Tom Hoffman speaks with Nikhil Govindaraj, Vice President of Products at Moxie Software, about different ways that companies can monitor and act on customers' social media comments to provide timely and proactive support when it appears to be needed. Customer Service Customer Strategy Social Media socialcustomerstrategy socialservice socialsupport

Make Things Easier with Marketing Automation for SaaS Business

Software Business Blog

That might be a help section, webinar, eBook or series of blog posts that are especially useful for those who aren’t very familiar with your software. Social Media Management.

eBook 30

Mobilegeddon Means It’s Time to Prioritize Mobile Marketing

Software Business Blog

If you’re involved in digitally marketing your software, you may have heard the term “Mobilegeddon” floating around the web recently. If you primarily market and sell software online, with your website at the center of your efforts, Mobilegeddon could be huge.

7 Key Steps to Facebook Growth

Vertical Response

If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Social Media: Table Stakes and the Challenges Linking to ROI. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Keep Calm and Drone On

Productivity and Motivational Tips for Inside Sale

The robot and drone thing is here to stay — and when 1 in 3 jobs will be replaced by software robots by 2025 , this is something to pay attention to. sales productivity tools selling trends Social Selling/Social Media Prospecting

It Doesn’t End With the Sale: Managing Customer Relationships

The Pipeline

They’re happy to tell others about how much they enjoy your brand when communicating through social media, review sites like Yelp, and face to face with friends. Social media is another fantastic tool for staying on top of customer relationships.

How to Find Your Ideal Customer Profile

Pipeliner

For many business owners and professionals, utilizing customer relationship management software (or CRM, for short) is an essential part of marketing and building customer databases. One of the toughest parts of owning and managing a business is finding and keeping reliable clients.

How To 124

Social Media Marketing Colombia Interview

Social Media and Sales Strategy

I’m doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 28th. Shane Gibson Social Media Speaker. Q: How are Social Media turning traditional marketing habits around?

Dear Customer: Why Are You Not Returning My Calls?

Fill the Funnel

Don Fornes , Founder and CEO at Software Advice wrote a post back in October, 2010 on the B2Bsaleslounge blog that asked that question. Your prospects and clients have been using the social web for quite some time.

Why Your Guest Post Fails

The Sales Blog

You Don’t Want Community : If you are selling a product, especially a software product, you don’t really want to build community–you want to advertise. Social Media Advertising Backlink chris brogan Fail Guest Post Internet Marketing Marketing Post Fails Produce

Is Your Online Brand Different than Your In-Person Brand?

No More Cold Calling

If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. Social media is a place to begin conversations, to begin relationships.

tel Guerrilla Social Media Marketing Weapon #88 | Social Media.

Social Media and Sales Strategy

Social Media Speaker Shane Gibson. Social Media Topics. Social Media Boot Camp. RSS.tel Guerrilla Social Media Marketing Weapon #88. Buy Guerrilla Social Media Marketing! social media. social media podcast.

They Said. Who’s They?

Igniting Sales Transformation

An encounter with an IBM 3270 mainframe propelled me into a sales career selling hardware and software solutions. Today, we live in an age dominated by digital and social media. People won’t use software applications that aren’t installed on their computer.

How to Choose Vibrant Photos for Your Content

Vertical Response

Images and content should share the same weight, especially when it comes to email or social media campaigns.”. Save the picture in your editing software to the size you want. You can use photo-editing software or apps to enhance the colors of the photos you want to use.

Development Of Loyalty Programs Is A Win-Win

Software Business Blog

” That may work offline for something like coffee drinks, but in the online world, it’s likely to be not as effective for software companies. For example, customers could receive bonus points for “liking” you on social media. Here’s a riddle for you.

How To Use Inbound Marketing Tactics To Convert Your Trial Users

Software Business Blog

Using blogs and webinars along with secondary tools like emails and social media posts that promote your content, you can educate your trial users about the myriad potential features and benefits provided to paying customers, making them more likely to convert.

Guerrilla Social Media Marketer Attribute #6

Social Media and Sales Strategy

This is attribute #6 of the Top Ten Attributes of a Guerrilla Social Media Marketer. Of course the real winner is the free Lego DesignByMe downloadable software. The software has a social aspect as well, allowing members to add friends, and also share and vote on designs.