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How to Find a Deal That Will Close This Month

SBI

Traditional demand generation methods just aren’t cutting it anymore. This isn’t about forcing yet another tool into your tech stack, or another process into your workflow. For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. But we know in B2B, luck isn’t a scalable tactic.

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What is the True Cost of Bad Data for Your Business?

Zoominfo

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. Many aspects of the sales and marketing process can be automated to optimize demand generation outreach.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

These tools allow users to send a link to someone else, and the person on the retrieving end can choose the time that works best from a selection of different time slots. The tedious and time-consuming tasks that occupy sales reps include: Having to switch between multiple tools. Having multiple tools open at once.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

While that poses a number of challenges, it’s also an opportunity for revenue leaders to look at systems, processes, data, and tech to make sure you’re investing your time and energy as efficiently as possible. In other words, drill down into your operations to find the areas where you’re wasting time, money, or energy. How to do this?

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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. If you don’t have in-house resources, work with a sales and marketing intelligence tool. How do you use buyer personas?

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Who is teaching the CMO how to sell?

Pointclear

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

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Got a SOGOP Policy or do You Wish and Hope and Waste Time?

Babette Ten Haken

With everyone chasing anything that vaguely looks, smells and sounds like an opportunity, we waste time and energy being busy. When we build a solid referral base, enhanced by social selling and demand generation activities, opportunities come our way. Not a lot of useless expenditure of energy. Sound familiar?