SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Crunchbase

FEBRUARY 10, 2023

I talked about this in my last piece, “ Driving Sales Efficiency When Facing a Downturn.” It’s especially effective when those target accounts are enterprise companies, which have complex and large buying committees and long buying cycles. But ABM without alignment and partnership with the sales team is a recipe for failure.

Ideal Customer Profile 59

Ideal Customer Profile Account Based Marketing Account Revenue 59

The ROI Guy

JUNE 13, 2012

The programs guarantee your ROI , delivering a significant number of leads directly to your marketing automation platform (MAP) for proper nurturing and engagement. Contact sales@alinean.com immediately to learn more about our guaranteed Value Marketing ROI and leads program.

Guarantee 65

Guarantee ROI Lead Rank Lead Scoring 65

BuzzBoard

FEBRUARY 26, 2024

Towards that, they are making smarter business decisions of acquiring deep intelligence about their prospects by investing in data vendors and sales assistants—the purpose being aligning their offerings with prospect needs to maximize engagement. We are finding more leads and making more sales calls. Everything is there for you.

Ideal Customer Profile 52

Ideal Customer Profile Demand Generation Agencies Top of Funnel Customer 52

Crunchbase

JULY 31, 2019

As the founder of a B2B sales intelligence product , I work with sales & marketing leaders every day that are creatively answering this question. Some strategies work for SMB, while not so much for enterprise. How Sales Teams Should Build Their B2B Lead Generation Strategy. Align Sales and Marketing.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

JUNE 16, 2022

It’s been a tough couple of years, Sales Hackers. What do the changing market conditions mean for RevOps and sales? What do the changing market conditions mean for RevOps and sales? VP of Global Inside Sales at Tray.io. Q: What should sales orgs expect to see in the coming weeks? And it’s about to get tougher.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

SalesLoft

DECEMBER 28, 2016

As we gaze ahead to the new year, there’s so much to look forward to in the modern sales community. From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Visit the event site here.

Conference 52

Conference Scale Hotels Demand Generation 52

Fill the Funnel

NOVEMBER 8, 2010

Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mike Belongie, VP Sales, Axonom. Chris Ball, RVP Enterprise West, SAP.

Twitter 83

Twitter Conference Axonom SAP 83

The ROI Guy

MAY 15, 2012

A mobile application platform provider had an urgent requirement to generate a wealth of qualified leads, particularly connecting and engaging with enterprise web and application managers seeking to take their apps mobile in a timelier, more cost effective manner.

Demand Generation 70

Demand Generation Demand Generation Targets Sales Qualified Lead Ideal Customer Profile 70

Sales Hacker Training

NOVEMBER 21, 2022

It takes a lot to succeed in sales. And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. But here’s another fact: sales is HARD! There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Look for titles such as CEO, CFO, and VP of sales. Use data-driven audience targeting for killer ROI. At ZoomInfo, we prove that this works.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Sales Hacker

APRIL 8, 2021

Was it the Facebook ad that helped us drive the sale? But in enterprise B2B, it gets even more complex — you don’t just care about the person, but the full account. Moreover, you must measure lead attribution at the moment it becomes an SQL, rather than waiting for purchase, due to long sales cycles.

Lead Rank 91

Lead Rank Ideal Customer Profile Webinar Metrics Trade Show 91

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. How is IT spending changing for small and medium enterprises?

Marketing 40

Marketing Vendor ROI Survey 40

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. How was such a high ROI and quick payback realized?

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

SBI

AUGUST 30, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION?

Churn 95

Churn Loyalty Lead Rank Maximizer 95

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Read on for a deep dive into account-based sales.

Ideal Customer Profile 85

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 85

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. As anyone with a sales or marketing operations background is all too well aware of, it takes a small army and an arsenal of tools to combat the ongoing challenges of data cleanliness, accuracy, and governance. Functionality.

Ideal Customer Profile 66

Ideal Customer Profile Data Vendor Enterprise 66

Sales Hacker

FEBRUARY 3, 2020

What are the best sales conferences and events of the year, where you’ll find plenty of networking opportunities , training, and career-changing tips? Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. The Surf and Sales Summit.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

OCTOBER 21, 2019

There are tons of roundup articles about top women sales leaders. Most of the time, somebody does a LinkedIn search for “sales leader,” chooses the top 15 profiles with the most followers, and calls it a day. What about the amazing sales leaders who aren’t well-known already? Most Dynamic Women Sales Leaders.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

The ROI Guy

MAY 4, 2011

One of the reasons for the crisis in confidence is that content marketing success is measured, more often than not, not by how effective the content is at facilitating sales, but by how much content is produced in the shortest amount of time, and how it is distributed through as many channels as possible – success by the pound.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

ROI 49

ROI Social Media Vendor Buyer 49