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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful. Implementation Inexperience – Lack foundational knowledge of implementation details for Demand Generation.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

However, most marketing leaders are still faced with challenges that are surprising. Additionally, it shows 49% of B2B Marketers do not even have a documented content strategy. The solution (even though you don’t want to face it) is developing a content marketing strategy internally. It’s surprising to see these results.

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A LeadGen Marketing Year in Review: Are you Keeping Pace?

SBI Growth

Over the past year, there have been many great Marketing & Lead Generation blog posts. Pinpoint the areas that you need to improve your Marketing Strategy for in 2013. I successfully calculate an ROI on my Lead Generation program ? I implemented (or in progress of implementing) a content marketing strategy ?

Marketing 297
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Top 10 Priorities for the Newly Hired CMO

SBI Growth

Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. Maybe the internal marketing structure failed to evolve with the customer demands. Joe Andrulis is responsible for all aspects of AMX’s marketing strategy and programs globally.

Hiring 303
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Is it Time to Add Chatbots to Your Demand Generation Engine?

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Is it time to add chatbots (or live chat) to your demand engine? It largely depends on your website’s performance, content activation strategy, the use cases for your revenue team, and the capacity to manage another system in your toolkit. Email and social media campaigns are proven ways to generate demand through content.