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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Leaders want to help their salespeople achieve goals but many leaders either don’t invest enough time up front or they don’t know how to do so in a manner that will pave the way for the most success. The previous 18 months had seen investments in lead generation stop, all existing leads dry up and revenue drop by $200M.

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Owning the Strategic Sales Shift

SBI Growth

It’s one thing to plan a strategic sales shift. As a Sales Operations leader, it is your responsibility devise the execution roadmap. Here’s how it worked for an IT manufacturing sales organization. The SVP charged his Sales Ops Director, Doug, with drawing up strategic options. Demand generation.

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Insights from #SDSummit: Sales Enablement Dissected

Mindtickle

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

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Insights from #SDSummit: Sales Enablement Dissected

Mindtickle

This session at SiriusDecision Summit 2016, titled “Sales Effectiveness: Enablement,” was part of their ‘foundations’ series at the event and so far one of the best I attended. If you’re interested in learning more about modern sales enablement, read on here. Sales enablement helps strategy become action.

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5 Sales Management Myths Debunked

SBI Growth

I sat across the desk from Mike, the new VP of Sales. Before his promotion Mike was the can’t-miss Sales Manager. Now he was just another VP of Sales in the crosshairs. Mike was a roll-up your sleeves execution specialist. After a quick conversation, we found he was committing 3 of the sales myths below.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

You can also sign up for this free event to get an in-depth review. Save yourself time (and your job) by standing up an Internal Content Marketing capability. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. You will be working with Sales to conduct buyer research.

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. Sales signs up for a number and then everyone does whatever’s necessary to hit the number.

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