Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Budget: What is the prospect’s annual revenue? For example, let’s say you sell marketing automation software.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in a market for a new car.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profile Account Infusion 52

BuzzBoard

APRIL 5, 2024

Understanding the Perception: Are Digital Marketing Agencies Truly Expensive? The perception that digital marketing agencies are prohibitively expensive persists, particularly among small and local businesses. Digital marketing agencies present a broad assortment of services aimed at bolstering your brand’s online presence.

Outsourcing Services 52

Outsourcing Services Lead Rank Lead Scoring Marketing 52

Zoominfo

AUGUST 27, 2020

Growth enablement: Forecasting market changes and adjusting sales strategies are done with complete sales territory views. These steps will set you up for building an effective sales territory map: Analyze your market: Who are your competitors? Sales Territory Mapping Software and Solutions. How to Build Sales Territory Maps.

Territories 264

Territories Outside Sales Field Sales Segment 264

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

The Spiff Blog

FEBRUARY 9, 2023

Quota planning impacts nearly every aspect of a business’s GTM motion and revenue function. Thus, proper quota setting requires careful consideration of various factors including market conditions, sales trends, and individual employee capabilities. Then, we’ll discuss the pros and cons of several different quota setting methodologies.

Quota 70

Quota Revenue Lead Rank Territories 70

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing Discount 183

Xactly

AUGUST 13, 2018

Sales territory mapping software offers more benefits than sales managers may realize. The perspective you get from territory mapping software gives way to previously unseen patterns and insights that just don’t populate through spreadsheets alone. Do You Need Territory Mapping Software? Take Assessment. The answer?

Territories 70

Territories Software Software Benefit 70

Hubspot Sales

JULY 25, 2018

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 124

Apparel Marketing Segment Demographics 124

Sales and Marketing Management

MAY 15, 2020

Author: Sean Persha The coronavirus outbreak has thrown all industries into extremely precarious states, with businesses around the globe grappling for ways to pull in revenue despite widespread uncertainties. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

BuzzBoard

APRIL 10, 2024

Understanding the Fundamentals of Lead Nurturing Challenges Faced by Digital Marketing Agencies Lead nurturing remains a pivotal process for any effective digital marketing agency. Another lead nurturing challenge for digital marketing agencies lies in effective lead segmentation.

Lead Nurturing 52

Lead Nurturing Scale Sales Qualified Lead Leads 52

Nutshell

MAY 22, 2023

Customer relationship management (CRM) software is a multifaceted sales and marketing tool that can help you elevate your sales and revenue. Learn more about how Nutshell can help you power up your sales and marketing efforts today by contacting us online or attending a live demo. Which platforms?

Sales Forecasts 62

Sales Forecasts Analytics Forecasting CRM 62

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Act!

APRIL 22, 2024

In other words, most businesses will see a drop in sales and revenue during such periods, resulting in cash flow challenges. There are ways to build your customer base and generate revenue despite an economic slowdown. That involves staying on top of changing market trends and consumer demands and preferences.

Small Business 52

Small Business Small Business ACT Face-to-face 52

BuzzBoard

FEBRUARY 8, 2024

Understanding the Process of Finding and Qualifying Leads for Small Businesses Sales professionals at digital marketing agencies specializing in small and local businesses often grapple with the process of finding and qualifying leads. The creation of leads for small businesses can be accomplished using digital marketing strategies.

Sales Qualified Lead 52

Sales Qualified Lead Small Business Small Business Lead Rank 52

Apptivo

FEBRUARY 16, 2023

Why is automation the smartest choice for email marketing? When it comes to businesses, much of the progress in automation is happening in marketing – directed at raising brand awareness and converting leads into sales. Why is automation the smartest choice for email marketing? Go Automatic! Email automation: Gist 3.

Email Marketing 94

Email Marketing Marketing Lead Rank Lead Scoring 94

SugarCRM

FEBRUARY 2, 2022

Before delving into the overall lead management process, it’s important to understand the typical cycle of a customer from lead to purchase: Consumers become prospects when they’re part of your target market. Someone who signs up for a webinar to find out more about project management is a lead for a project management software vendor.

Lead Management 49

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 49

Allbound

FEBRUARY 26, 2020

A key factor of success for your channel is a cohesive marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy. In order to effectively market through your channel partners, you’ll have to create a cooperative marketing strategy.

Webinar Metrics 78

Webinar Metrics Strategy Marketing Collateral 78

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

AUGUST 18, 2020

Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. Basically, there’s very little a good sales intelligence software can’t do. Typically, sales productivity is measured by revenue. Providing data analysis. Building out ICPs. Identifying prospects.

Ideal Customer Profile 264

Ideal Customer Profile Analysis Decision Maker CRM 264

Xactly

JULY 12, 2018

The objective is to make sure sales territories are balanced to help increase revenues. Territories should get even coverage by each assigned sales rep without any overlapping or the need to add additional reps to a territory–unless the demographics change. Which customer segment brings in the most revenue?

Territories 45

Territories Software Software Benefit 45

Nutshell

FEBRUARY 28, 2024

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. You can then access this information, usually in a spreadsheet or shared directly into your CRM software. Website visitor tracking data helps your marketing efforts too. Table of Contents What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Pipeliner

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

Analytics 52

Analytics Marketing Apparel Social Media 52

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? One asking to stop sending emails. The other asks what you’re offering.

Hiring 130

Hiring Sales Qualified Lead Software Software 130

Hubspot Sales

DECEMBER 28, 2020

Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. Sales territory mapping is the process of understanding and defining the sales, physical space, or amount of revenue that your sales team members are responsible for handling.

Territories 137

Territories How To Demographics Software 137

Nutshell

FEBRUARY 15, 2023

Data enrichment is the process of collecting and analyzing information about your leads, sales processes, and marketing strategies to gather in-depth insights that enable you to make data-backed improvements to your operations that drive more revenue. And to improve your processes and strategies, you need access to data.

Data 62

Data Top of Funnel Lead Rank Lead Scoring 62

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Say you’re in the market for a new car.

Lead Rank 100

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 100

Nutshell

FEBRUARY 21, 2023

A common goal for marketers and customer relationship management (CRM) software users is to better understand their customers. This way, they can nurture more fruitful relationships with customers and create more targeted marketing campaigns. With customer data enrichment, all that and more is possible.

Benefit 62

Benefit Data Ideal Customer Profile Social Media 62