Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close
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JANUARY 8, 2021
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. BTW: Are Your Sales and Marketing Teams Aligned? You’ll also use your customer personas to guide future marketing and sales efforts.
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