Sales and Marketing Management
OCTOBER 26, 2020
The flowering of virtual sales channels and tools flies in the face of four myths, as documented by Bain & Company’s recent survey, conducted with Dynata, of more than 300 B2B buyers and sellers in the US, UK and Canada. Getting virtual sales right involves far more than using digital tools.
The Pipeline
FEBRUARY 1, 2013
This is no more true when selling technology to business – software, hardware, telecommunications, infrastructure, etc. We’ll use enterprise software as an example to make our points. Companies spend massive amounts of capital on technology, and as the technology has advanced, so too has their buying process.
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Zoominfo
SEPTEMBER 7, 2022
The telecommunications and mass media company revamped its lead routing process from end to end, saving sales teams days and days of wasted effort. “We Tap the Power of Data-Driven Lead Routing Routing leads to the right reps can lead to higher conversion rates, but making sure your team has the right tools at hand is step one.
Apptivo
SEPTEMBER 20, 2023
What Prompts a Field Service Enterprise to Opt for a Mobile App? Despite the widespread adoption of mobile apps to enhance field service, they often fall short due to issues like insufficient integration with enterprise applications, limited functionality, or manual processes. What is a Field Service App?
Vendor Neutral
NOVEMBER 14, 2023
Prior to starting his own company in 2000, Andy had a successful sales career in tech start-ups during which he sold over $600 million dollars of complex systems and services to some of the world’s largest enterprises. Dr. Cindy Gordon Founder & CEO, SalesChoice, Inc.
Crunchbase
FEBRUARY 8, 2021
Why I’m watching: Sitetracker is a SaaS platform for deploying, operating and servicing critical infrastructure and technology, helping enterprises around the world tackle business and operational challenges. The fintech industry continues to rise in popularity and investment, and is expected to reach a $305 billion market value by 2025.
Allego
JANUARY 11, 2024
Perhaps only music-sharing site Napster created as much of a frenzy when it arrived on the scene in 1999 as gen AI tool ChatGPT did 23 years later. Millions of people flocked to each of those tools when they launched. The store is available to ChatGPT Plus and Enterprise users. For marketing strategy? To create images?
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