Examples PointClear Prospecting Sales 
Pointclear
NOVEMBER 8, 2017
In one situation, we worked with a client that was about to mail 750 $20 “lumpy” packages to prospects. The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?).
Pointclear
JANUARY 4, 2018
For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200. You can read more here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
FEBRUARY 7, 2012
In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 10% of qualified leads converted to sales opportunities.
Pointclear
APRIL 11, 2018
This is, in fact, the cadence designed for the client in this example. As an example, PointClear targets two contacts within each account location. There are six dispositions that we assign a prospect: Lead, Pipeline, Nurture, No-response, Not Qualified and Bad. In this case the prospect called us back after Email #3.
Pointclear
OCTOBER 3, 2017
That is why you frequently hear sales say: “the leads suck.”. Many marketing organizations (and some sales lead generation companies as well) do what I call “one-and-done “marketing. They buy a list, market to it, send the leads to sales and then start over again three-to-six months later. Long term, things get even worse.
Pointclear
JUNE 21, 2018
Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue. In the example, $2,240,000 is revenue retained. We have a great revenue prediction calculator.
Pointclear
FEBRUARY 23, 2018
Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.
Expert insights. Personalized for you.
315 
Let's personalize your content