BuzzBoard

MARCH 14, 2024

An Overview of Common Digital Marketing Challenges Small Businesses Face Sales teams in digital marketing agencies frequently face a common set of challenges when selling solutions to small businesses. According to Google, only 37% of small businesses employ digital marketing to sustain their operations online.

Small Business 52

Small Business Small Business Outsourcing Services Marketing 52

Zoominfo

MARCH 15, 2022

Every company has a sales and marketing function. We explored how ZoomInfo is pioneering the use of artificial intelligence (AI) and machine learning to solve one of the biggest problems facing revenue operations (RevOps) teams: access to reliable business data. To be successful, those teams need good data. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

Allego

MAY 7, 2024

Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” And that leads to multiple issues, including: Misalignment on sales and marketing strategies.

Ideal Customer Profile 62

Ideal Customer Profile Top of Funnel Marketing Lead Rank 62

Hubspot Sales

AUGUST 6, 2020

You could say that Thomas Edison knew there was an untapped market in electricity. As an entrepreneur, it's important to recognize untapped markets so you can innovate on products or bring a new product to market. Below, let's review what an untapped market is, how to find one, and look at some examples.

Marketing 111

Marketing Face-to-face How To Trends 111

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? For the first time ever, buyers and sellers are completely aligned.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity?

Marketing 221

Marketing Campaigns ROI Scale 221

Zoominfo

JUNE 27, 2019

As marketers, we all strive to be more creative —but what exactly does that mean? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill. As Jay puts it: “Too much content marketing goes through the motions.

Marketing 185

Marketing Scale Face-to-face Webinar Metrics 185

Highspot

MAY 3, 2024

A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. Imagine that only 28% of your sales reps expect to hit quota. As a sales leader, you’d probably scoff at this.

Revenue 93

Revenue Face-to-face Hiring Sales Enablement 93

Zoominfo

JUNE 25, 2018

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Partners in Excellence

FEBRUARY 27, 2024

The capabilities of the tools are evolving very quickly, our capabilities in using these tools are evolving much less quickly. One of the biggest mistakes I see sellers and marketers making is depending on AI for answers. Fast forward to the 90’s and the rise of Google and other search engines.

Face-to-face 126

Face-to-face Journal Research Tools 126

Hubspot Sales

APRIL 15, 2024

They have tools that check themselves if they become overly stuck on the ground or unmoored in unrealistic expectations. They combine determination with market Insight. I've noticed a few habits that set our team apart, such as utilizing advanced CRM tools. Let’s take a look at what they had to say.

Hiring 115

Hiring Face-to-face Sales Qualified Lead Lead Rank 115

The Pipeline

JANUARY 7, 2020

To willing and enterprising sales professionals, there is no shortage of tools to help sell. Witness the recent announcement that a Google company AI was able to better spot breast cancer than experts in the field. Some of you may be yelling at the screen about the Google AI that set a haircut appointment ? Data Is Blind.

Face-to-face 257

Face-to-face Lead Gen Hiring Google 257

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

BuzzBoard

FEBRUARY 16, 2024

Understanding the Significance of Competitive Analysis for Local Businesses In today’s fiercely competitive local business market, competitive analysis has emerged as a vital tool for small businesses seeking growth. In the realm of digital marketing, competitive analysis surpasses traditional confines.

Analysis 52

Analysis Competition Small Business Small Business 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. Keep ahead of the curve with current, relevant, and innovative content.

Apparel 52

Apparel Small Business Small Business Marketing 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? But relying on this alone misses the mark. The result?

Lead Rank 105

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 105

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. Google the person to discover whether there are any news releases related to them and what they’ve been doing lately.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

BuzzBoard

MARCH 2, 2024

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

Small Business 52

Small Business Small Business Marketing Google Analytics 52

SBI Growth

FEBRUARY 27, 2013

Marketing leaders are faced with difficult decisions regarding outsourcing. Top marketing leaders focus on building a strong internal team, while outsourcing key projects. Every marketing team is different. As new technologies and skillsets are required, CMO’s are turning to consultants. The strong get stronger.

Marketing 312

Marketing Face-to-face Strategy Google 312

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. We write it on our resumes.

Marketing 130

Marketing Campaigns ROI Scale 130

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. Meet them where they are in their current digital journey.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. It’s a powerful tool to elevate your brand and position it right where it needs to be – in the hearts and minds of your customers. The key is consistency.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money? For the first time ever, buyers and sellers are completely aligned. Click To Tweet.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Marketing 98

Marketing Lead Rank Trends Scale 98

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? Consider this example from Dan McDade, president and CEO of PointClear: The marketing department for one unnamed company generated more than 9,000 “sales leads” in a year, but only 1.28

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

APRIL 9, 2019

YouTube is the third most visited site in the world after Google and Facebook. Brands that market directly to consumers recognize YouTube as a powerful tool. But can B2B marketers use YouTube to the same effect? Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. We say yes!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

SalesFuel

FEBRUARY 28, 2024

Andrei Lintz, an account executive of six years for Bonneville Seattle , has been using AdMall since the company subscribed to it a couple years ago, and since then, has used it’s vast array of research tools to assist him with closing sales. They are facing tons of local competition. They haven’t expanded too much into marketing.

Campaigns 52

Campaigns Closing Hiring Face-to-face 52

Sales and Marketing Management

JUNE 14, 2020

engaging with others face-to-face, eye-to-eye. Companies are encouraging or requiring employees to come back to the office because researchers find that creativity and innovation are group activities built on trust, and there is no substitute for face-to-face interaction to build up this trust.”. Author: Paul Nolan.

Face-to-face 194

Face-to-face Policies Journal Call-back 194

Highspot

JANUARY 14, 2024

Around 80% of buyers and sellers favor digital self-serve and remote human engagement over face-to-face interactions for a seamless buying experience. Ways Virtual Selling Can Benefit Your Business Virtual Selling Best Practices and Tips Virtual Selling Tools Virtual Selling Challenges What Is Virtual Selling?

Quota 52

Quota Face-to-face Ideal Customer Profile How To 52

Partners in Excellence

APRIL 25, 2023

” “It makes it so simple, wish I had this tool years ago… ” “What great insights… ” “Now I know how to talk to a CFO… ” “You rock bro… ” I’m sorry, this is just pure idiocy—both on the part of the “gurus” and their acolytes. .”

Ideal Customer Profile 100

Ideal Customer Profile Face-to-face Forecasting Tools 100

Allego

MARCH 31, 2022

Tripadvisor found that out when its sales and marketing teams were significantly out of alignment. Those are things Tripadvisor couldn’t afford—especially as a major player in the hospitality market, which has suffered significant drops during the pandemic. Sellers Facing New Demands of Virtual Selling. Selling is complex.

Collateral 62

Collateral Marketing Tourism Travel 62

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Increase Sales

FEBRUARY 27, 2012

“Go Google Me” probably should be the mantra of Fred McMurray with three daughters and no sons. Beyond his 23,000 Twitter followers, his thousands of LinkedIn first degree connections, this gentleman truly demonstrates how to effectively integrate social media into any marketing plan.

Google 118

Google Social Media Google Analytics Media 118