Sales and Marketing Management

JUNE 16, 2017

As you probably know, Airbnb is a service that allows almost anyone to convert a spare bedroom into a hotel room for rent. Anna Fisher is the Senior Director of Marketing and Head of Lead Generation at ZoomInfo , an Inc. The most famous example? Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Sales Hacker

MARCH 1, 2024

Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions.

Media 71

Media Company Distribution How To 71

Smooth Sale

JANUARY 24, 2022

No overpriced hotel food. Growth Hackers – Helping businesses from all over the world grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention and sales. That’s the other thing about virtual. Lower overhead means lower ticket prices. No airfare.

Conference 78

Conference Hiring Hotels Networking 78

LeadBoxer

FEBRUARY 4, 2019

It’s possible for a company to offer both B2B and B2C selling – a hotel selling rooms to individual consumers and conference rooms to businesses is one example. Looking for more qualified leads? Here are eight sales strategies to use: Research Your Prospects Knowing who your prospects are can make or break your sales.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

The Pipeline

JULY 15, 2011

Architect Barry Thalden, hotel and casino designer and one of my dearest friends for the past 50 years, tells of presenting a proposal to Donald Trump: “I managed to arrange a meeting with Donald Trump. The question you must face first, though, is Why do people of wealth and status intimidate you, in a way “normal” prospects don’t?

Pipeline 242

Pipeline Hotels Cold Calling Compensation 242

Nutshell

OCTOBER 5, 2020

If you can tell them what’s in it for them, the easier it will be to turn their leads into conversion. . Gwen North, Lake Rabun Hotel. Actively Listen to Your Prospect’s Needs. An investment of time listening to prospect challenges pays wonderful dividends for months and years to come. Mark Jamnik, Enjoy Life Daily.

Conversion 133

Conversion Marketing Campaigns Hotels 133

Nutshell

DECEMBER 5, 2019

The theme of BOUNDLESS 2020 is “Above and Beyond,” and attendees can expect to learn how to overdeliver at every stage of the funnel to generate thrilled buyers. Our event is virtual, which means you don’t have to waste money on expensive plane tickets and hotel rooms in order to attend. The answer is leads! The best part?

Conference 124

Conference Top of Funnel Networking Hotels 124

Smooth Sale

FEBRUARY 4, 2022

That means you’re facing the prospect of spending more money month after month, and there’s not much you can do about it. Flights and hotels can get very expensive, and it’s best to avoid them if you can. Pass Along Your Costs. Right now, lots of businesses are facing rising costs. Best for Last.

Insurance 78

Insurance Insurance Face-to-face Hiring 78

Don on Selling

JANUARY 3, 2020

First, you are spending a lot of money on conference registrations, hotel reservations, travel, and meals. The discounts usually apply not to conference registrations but hotel reservations too. Depending on the popularity of the event, you may want to book a hotel room early. The remaining cards are for lead generation.

Trade Show 52

Trade Show Hotels Vendor Conference 52

Smooth Sale

APRIL 15, 2022

One prospect was catatonic when I left her office. When the $4 billion company I worked for decided to train me, they taught me to ask my prospective clients for a single order. I was so upset that I charged out of the room, checked out of my hotel, and caught an early flight home. I do hope she had a good health plan.

How To 78

How To Hiring Nonprofit Up-Sell 78

Sales Hacker

AUGUST 11, 2021

Crappy hotel bars. Instead of spending time prospecting the way everyone else is, you can jump straight into a conversation with the CRO, the CMO, the VP decision-maker you’re looking to connect with. Sweaty handshakes. Endless small talk over warm beer. Let’s face it: in-person sales… wasn’t always the greatest experience.

Referrals 119

Referrals Demand Generation Targets Face-to-face Call-back 119

Sales Hacker

AUGUST 12, 2020

Instead we need to focus on using our own voices and words to send each prospect a unique message. We neglected to figure out — in advance or in discovery — if what we are selling is relevant or timely to the prospect. I walk into the hotel, walk to the room number, and *click* the door opens. Building the System.

Scale 107

Scale Ideal Customer Profile LinkedIn Outbound 107

DiscoverOrg Sales

SEPTEMBER 14, 2018

How to Leverage Prospect Insights for Lead Generation”. “Sales Summit: Salesforce on Salesforce Inside Sales” Thursday, 9/27 – 4:00 PM ( Hotel Nikko , Nikko Ballroom I-II). “Driving Growth Through Smarter Account Management” Thursday, 9/27 – 2:00 PM ( Hotel Nikko , Nikko Ballroom I-II).

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

Smooth Sale

FEBRUARY 4, 2023

Be Unstoppable Sales Tips: Ready to Grow Your Landscaping Business Upon being ready to grow your landscaping business consider the type of clientele you desire, such as homeowners, hotels, parks, or museum ground keeping. Make the value you provide evidence to your prospective clientele.

Hiring 15

Hiring Licensing Insurance Insurance 15

Klozers

JUNE 10, 2014

1) Cold Calling  a telephone call Sales People dont want to make, to a prospect who doesnt want to receive it. 6) Bids & Tenders  an opportunity for B2B Sales People to sit in a warm office and avoid prospecting. 22) Features & Benefits  the reasons Marketing think prospects should buy.

B2B 51

B2B Hiring Top of Funnel Social Media 51

LeadFuze

JUNE 7, 2021

Effective CRM software will allow you to interact with prospects and close deals rather than wasting that precious time on mundane tasks. 1 Lost productivity and poorly managed leads cost companies at least $1 trillion every year. — CMO Council. 5 Half of all sales time is spent on ineffective prospecting. — The B2B Lead.

Hiring 52

Hiring Top of Funnel Sales Qualified Lead Call-back 52

DiscoverOrg Sales

SEPTEMBER 17, 2018

How to Leverage Prospect Insights for Lead Generation”. “Sales Summit: Salesforce on Salesforce Inside Sales” Thursday, 9/27 – 4:00 PM ( Hotel Nikko , Nikko Ballroom I-II). “Driving Growth Through Smarter Account Management” Thursday, 9/27 – 2:00 PM ( Hotel Nikko , Nikko Ballroom I-II).

Account Based Marketing 120

Account Based Marketing SalesForce Top of Funnel Hotels 120

Markempa - Inside Sales

SEPTEMBER 26, 2017

We have some of the classics of Airbnb, turning the hotel and lodging market upside down or Uber turning the taxi and limo business upside down. For example, marketing may call it lead gen, lead generation, or inbound sales might call it prospecting, social selling, etc. You have to prospect.

Sales Enablement 61

Sales Enablement Lead Rank Sales Qualified Lead Call-back 61