How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager
Hubspot Sales
MAY 19, 2020
According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. For this type of campaign, it’s best to use an automated Ideal Customer Profile (ICP) workflow to flag best-fit companies. Look for accounts with an ideal customer profile (ICP).
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