WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?
Apptivo
OCTOBER 3, 2022
Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. In other words, the goal of lifecycle marketing is to create brand loyalty. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made.
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