Sales and Marketing Management

OCTOBER 5, 2016

Teaser: Ray Bloom is the founder and chairman of IMEX Group, which organizes the largest worldwide exhibitions for the incentive travel and meetings industry, including IMEX America, which is scheduled for Oct. Sales & Marketing Management caught up with Bloom recently via email. 18-20 in Las Vegas. read more

Meeting 227

Meeting Incentives Incentive Travel 227

Sales and Marketing Management

MAY 2, 2018

Distribution channel partners are vital for most companies to get their goods and services to market. Distributors can wield enormous power carrying thousands of products and generating billions of dollars in annual sales. companies spend over $17 billion on channel incentive awards each year, according to the Incentive Federation.

Incentives 136

Incentives Incentive Channels Distribution 136

Sales and Marketing Management

JUNE 8, 2017

Author: SMM On April 6, leaders from across the meetings and events industry came together to support the second annual Global Meetings Industry Day (GMID). GMID events were held across the globe to demonstrate the measurable impact that meetings have on businesses, economies and communities. 38 percent of all U.S.

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales and Marketing Management

MAY 6, 2019

Author: Paul Nolan Meetings and incentive travel professionals agree that Brexit will impact their industry, but they differ on what sort of impact it will have. The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Sustainability.

Travel 120

Travel Incentives Incentive Trends 120

Sales and Marketing Management

APRIL 21, 2020

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry? Is there an update on that?

Meeting 227

Meeting Face-to-face Travel Incentives 227

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds.

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Sales and Marketing Management

APRIL 25, 2020

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? Will the meetings and events industry rebound? Others feel the isolation we have endured will make people more eager to meet in person?—?or When will you feel comfortable flying again? Changes afoot.

Meeting 156

Meeting Face-to-face Travel Conference 156

Hubspot Sales

DECEMBER 29, 2021

Incentives are natural motivators — and sometimes, some "natural motivation" is exactly what your salespeople need to perform to the best of their abilities. That's why several companies leverage something known as incentive compensation : the practice of offering financial rewards for professional excellence. Annual Incentives.

Incentives 95

Incentives Incentive Compensation Commission 95

SBI Growth

NOVEMBER 24, 2012

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. Here are some real-life examples of poorly designed incentives. This destroys trust.

Incentives 267

Incentives Incentive Customer Compensation 267

Sales Hacker

JULY 14, 2023

Spiff budget for monthly incentives/contests (keeps it fun). Cost of living limits incentive %. Stephen Farnsworth , Head of GTM at Stealth Startup : SDR comp – commission should be 90+% based on things the SDR can control…booking a qualified meeting that is accepted into pipeline. Measured by qual opportunities per month.

Incentives 52

Incentives Incentive Compensation Hiring 52

Sales Hacker

SEPTEMBER 9, 2020

If you’re looking to get a little extra from your revenue team, examining your sales incentives program is a great place to start. . An effective sales incentive program is not just the fuel to drive your revenue team. Why It Matters to Invest in Sales Incentives R ight N ow. Quota Attainment.

Incentives 75

Incentives Incentive Revenue Webinar Metrics 75

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Understanding the Sales Force

DECEMBER 19, 2012

Understanding the Sales Force by Dave Kurlan Today I had the following email exchange: Subject: Question on Comp. If they get above that # they get a bonus of $250 per meeting. This incentivizes them to book meetings that are probably not the best qualified. Sales complains that the leads suck. I am stuck on comp.

Follow-up 228

Follow-up Incentives Incentive Sales Qualified Lead 228

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset.

Meeting 130

Meeting Decision Maker Revelation ACT 130

Sales Hacker Training

SEPTEMBER 10, 2018

Good sales leaders are always on the hunt to bring in new talent that can help a business grow. Still, they don’t always nail down the details when it comes to the things that might entice a prospective salesperson — like a well-rounded sales compensation plan , for example. To put it simply: because it’s complicated.

Incentives 106

Incentives Incentive Compensation Salary 106

Sales and Marketing Management

DECEMBER 17, 2018

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.

Retention 238

Retention B2B Strategy Penetration 238

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

Referrals 130

Referrals Marketing Incentives Incentive 130

Allbound

OCTOBER 16, 2019

Incentive programs are critical to any successful channel sales model. By inspiring or rewarding certain behaviors in your partners, incentives can help steer the course for any successful business relationship. Bronze partners may need stronger incentives than those offered to your gold partners.

Incentives 57

Incentives Incentive Channels Referrals 57

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? The results?

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales and Marketing Management

MAY 31, 2020

Sales teams are a particularly unique case as their compensation is likely to be highly leveraged and more sensitive to changes in the marketplace. What happens to the sales force and their commission-based structure? Is top sales talent at risk of leaving if they can’t earn commissions? . Model Costs Accurately.

Motivation 194

Motivation Compensation Incentives Incentive 194

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

The Spiff Blog

MARCH 2, 2023

Whether you’re a regular follower of the Spiff blog or a first-time visitor, we’re excited to have you here for the latest edition of our Meet the Team series. After graduating, Samuel’s interest in building models and solving complex problems led him to start his career in software finance and sales operations.

Meeting 75

Meeting Engineering Travel Face-to-face 75

Xactly

OCTOBER 17, 2018

You may feel we’re being a bit too generous here with the word “party,” but considering how much we love flawless incentive compensation, we think a celebratory vibe is just what your planning committee really needs. So, how do you know if you have the right mix of attendees for your incentive compensation planning party?

Compensation 88

Compensation Incentives Incentive Webinar Metrics 88

Sales and Marketing Management

FEBRUARY 24, 2021

If one of your goals in 2021 is to grow your online sales, you’re not alone. But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. Never fear.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales and Marketing Management

JUNE 29, 2020

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. Organizers of meetings and conferences can at least work around social distancing?—?respect

Travel 218

Travel Groups Incentives Incentive 218

Sales and Marketing Management

DECEMBER 14, 2020

If your go-to-market strategy relies heavily on channel partners, that’s one more step you are removed from your ultimate end-user. Training is essential to having success with channel partners, and just as in-person sales calls shifted to virtual due to the global pandemic, so too has channel partner training.

Channels 136

Channels Incentives Incentive Travel 136

The Spiff Blog

JULY 28, 2022

Welcome back to our Meet the Team series! So, without further ado, let’s meet the team! So, without further ado, let’s meet the team! Taylor Montero, Sales Operations Analyst. Billy has been in sales/sales management his entire career and previously spent five years at Capshare.

Meeting 84

Meeting Sports Travel Engineering 84

Sales Management Plus -- SMP

DECEMBER 20, 2022

Distribution sales teams are under a lot of pressure to produce results. To meet their quotas and goals, they need access to the right data. Sales managers can use data to help them make informed decisions about how to lead their sales teams. Use data to set targets and incentives for your team.

Distribution 52

Distribution Data Meeting Leads 52

Janek Performance Group

JANUARY 16, 2024

One common perk of a career in sales is the ability to earn more based on your own hard work and selling success. With salary, commission, bonuses, and other incentives, sales professionals often have options and feel in control of the compensation they receive, which can be great for motivation and fulfillment.

Compensation 118

Compensation Salary Commission Margin 118

Nutshell

DECEMBER 4, 2018

Most people find meetings to be a painful experience—and not without reason. Meetings often lack an agenda, purpose, or direction, and on top of that, they’re usually inconveniently scheduled and easily get off track. Make the Meeting Convenient. Instead, schedule your weekly meetings for Tuesday or Wednesday afternoons.

Meeting 97

Meeting Maximizer Decision Maker Incentives 97

The Spiff Blog

SEPTEMBER 16, 2022

Welcome, or in some cases, welcome back to our meet the team series. Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Sales and Marketing Management

DECEMBER 13, 2019

Sales managers need to approach the final weeks of the year with leadership that taps into the competitive nature of their teams because sales professionals won’t lose their desire to be “on top” just because Santa is coming to town. . Rally your sales troops to embrace the mood of the season rather than be distracted by it.

Motivation 177

Motivation Lead Rank Lead Scoring Decision Maker 177

Pipeliner

DECEMBER 11, 2019

For months you’ve been trying to get a meeting with an exciting new prospect. Until you realize you now have less than 24 hours to put together the perfect sales pitch. A sales pitch is just a story by another name — and we all tell stories all the time. If it doesn’t, you’ve got to question why you wanted the meeting!)

Meeting 95

Meeting Ideal Customer Profile How To Sales Qualified Lead 95

Sales and Marketing Management

SEPTEMBER 12, 2017

Author: Paul Gordon, Senior Vice President Sales, Rymax Marketing Services, Inc. Recently I was asked to attend a manufacturer’s sales meeting. The time and money that was spent on the meeting was being wasted as the meeting followed a predictable course. The same predictable speeches. What motivates?

Lead Rank 262

Lead Rank Loyalty Incentives Incentive 262

The Spiff Blog

OCTOBER 19, 2023

Believe it or not, the new year is right around the corner– and that means it’s time to plan your sales compensation strategy for 2024. But, in this era of constantly shifting market conditions, it can be difficult to know what changes will best set your sales organization on the path towards success. in 2020 to 52.9%

Compensation 83

Compensation Incentives Incentive Commission 83

Sales and Marketing Management

MARCH 27, 2019

Author: Mike DeLeonardis, President, North America at beqom Seventy-nine percent of companies say that increasing sales productivity is a strategy they’re using to reach growth targets in 2019, but actually meeting this goal may be a challenge as only 35 percent of average-performing sales reps’ time actually goes to selling.

Strategy 223

Strategy Compensation Incentives Incentive 223

The Spiff Blog

MAY 5, 2022

Welcome to our Meet the Team series, where we introduce you to the people behind the Spiff brand. Dan Vasilevsky, Sales Engineer. Knowing he had a knack for learning new things and meeting new people, sales engineering seemed like the right next step. Justin Mason, Sales Development Representative.

Meeting 81

Meeting Travel Engineering Hiring 81