Remove Industry Remove Marketing Remove Revelation Remove Training
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Generative AI, Telling Us What We Already Should Know?

Partners in Excellence

I refine them, suggesting a certain industry or market. The responses are the same, but with the addition, “CFOs in the industrial products sector care about these things… ” They are the same, the only change is the addition of the industrial products sector.

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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

After the obligatory business card exchange and coffee cups, the client focused on me and asked “Tell me, Mr. Green; what experience do you have in doing marketing studies for XYZ [their niche industry]?” It went against everything I knew about sales (which of course was not much). we got the job).

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

One would think customers would revel in the knowledge that sellers might be able to engage them in more meaningful and relevant ways, providing deep insights to help customers improve their ability to drive their own performance and grow their own businesses. What are the issues their markets/industry face?

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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. Use your SKO time to train your sellers how to be better at selling; otherwise scrap the meeting. The surprising thing is that this is NOT a new revelation.

Meeting 130
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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Your clients have a revelation for you. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. Not how awesome the pre-sale activities and customer courtship are.

Retention 154
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Do Our Professional Labels create Positive Customer Experiences?

Babette Ten Haken

Those accomplishments, honors, certifications, academic degrees in which we revel. Or, the biz card or professional profile on LinkedIn is full of marketing and sales spiel and lingo which appears light-hearted and almost self-deprecating, with pseudo-titles created for what they do. The awards we collect.

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State of the Industry: How the Sales Enablement Market Has Evolved

Allego

Today’s sales enablement market looks drastically different from the market of 10 years ago. This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. They need a comprehensive sales enablement platform.