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Generative AI, Telling Us What We Already Should Know?

Partners in Excellence

I refine them, suggesting a certain industry or market. The responses are the same, but with the addition, “CFOs in the industrial products sector care about these things… ” They are the same, the only change is the addition of the industrial products sector.

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Navigating DTC Growth in the Post-iOS 14 Era

Pipeliner

A compression sock brand that carved a distinctive path in the market. Kyle’s perspective resonates—the significance of customer engagement and responsiveness is paramount, transcending industry and size. The dialogue unfolds, shedding light on the nuances of Direct-to-Consumer (DTC) businesses.

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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

After the obligatory business card exchange and coffee cups, the client focused on me and asked “Tell me, Mr. Green; what experience do you have in doing marketing studies for XYZ [their niche industry]?” It went against everything I knew about sales (which of course was not much). we got the job).

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

One would think customers would revel in the knowledge that sellers might be able to engage them in more meaningful and relevant ways, providing deep insights to help customers improve their ability to drive their own performance and grow their own businesses. What are the issues their markets/industry face?

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Opportunity Math……

Partners in Excellence

I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” This would probably require a greater investment in both marketing and sales. Perhaps, they are not aware of changes in their markets, customers, industries. We are underperforming the potential.

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Is The Future Of Selling PLG?

Partners in Excellence

I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.

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Is The Future Of Selling PLG?

Partners in Excellence

I get why sales people revel in this. Learning about the customer, their markets, their industry is so distracting! It’s marketing’s job to make sure customers find us when they are looking for solutions and products. Of course we can always blame marketing. PLG is great for sales.