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The New Face-to-Face: Lead Generation Without Events

Sales Hacker

And one of them is sales and marketing having to hit the proverbial pause button on B2B events. But 7 out of 10 B2B marketers use events for lead generation. So what can sales and marketing teams do in the meantime? Of course, you don’t have to set up a webinar or group call to reach out.

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MarketJoy Hosts a Live Webinar with AAISP

MarketJoy

Discover the change in purchasing decisions with reference to different personas and lead generation channels. Join MarketJoy and AAISP for their upcoming webinar online. MarketJoy has announced a Webinar that features Larry Reeves, CEO AAISP, and Curtis Bendt, VP of customer success, Marketjoy. Get a Free Quote.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

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[Webinar] How B2B Purchasing Decisions Have Changed

MarketJoy

MarketJoy hosted a live webinar with AA-ISP (American Association of Inside Sales Professionals) on 26th July 2018. You can listen to the entire webinar here: You can download the webinar deck here: ?. The post [Webinar] How B2B Purchasing Decisions Have Changed appeared first on MarketJoy. Written By.

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Personalize Communications and Win High-Value Clients With Account-Based Marketing

Sales and Marketing Management

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

Cold calling doesn’t differentiate your organization from the competition, nor does it result in qualified lead generation. What makes this lead generation technique so ineffective? Consider the following situations: You call someone who downloaded a whitepaper or watched a webinar. Source: Sales Benchmark Index ).

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?