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3 Skills for Influencing the Customer’s Thinking

Sales and Marketing Management

This elevated anxiety likely stems from geopolitical concerns reflected in the Global Economic Policy Uncertainty Index , which reached its highest-recorded point this year. Research from The Journal of Corporate Finance shows that CEO tenures have halved over the past two decades. CEO tenures are shrinking.

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Corporate perks for Fido

Sales and Marketing Management

Companies are taking notice and responding by incorporating pet-friendly perks into their employee policies. The shift to working from home has caused many previous petless households to adopt an animal.

Journal 120
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Is Working From Home Inevitable or Overrated?

Sales and Marketing Management

Much has been made of announcements by technology leaders such as Twitter and Facebook that work from home (now often referenced simply with the acronym WFH) is a permanent or semipermanent policy, at least for a substantial percentage of their work force. Media stories quoting corporate leaders indicate the WFH movement will be widespread.

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Wrap It Up — With a Metaphor

Anne Miller

He knew their clients would be very concerned about the stock market volatility the rate increase caused and what the implications would be for their portfolios. Volatility in the stock market is now at a concerning high as well. The yo-yo is the stock market. His goal was to win readers’ support for a policy change.

Policies 118
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Old School Marketing Beliefs Are a Barrier to Business Growth

Increase Sales

The professional business person stated unequivocally “I believe in old school marketing.” As I listened to his old school marketing beliefs I realized he truly did not understand marketing and wondered how much more successful his former business could have been. What Is Marketing? Credit: Gratisography.

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Enterprise Sales Process: Closing Deals In Niche Markets

Sales Hacker

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. The Models of Enterprise Level Sales.

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How Fintechs Are Helping Small Businesses Thrive With Alternative Lending

BuzzBoard

In recent years, small businesses have created two out of every three new jobs in the US in a variety of ways, including starting new ventures, expanding existing operations, and filling gaps in local markets. However, fintech companies are reshaping the SMB market by streamlining loans and leveraging AI technology.