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Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

Lead generation specialists play a crucial role in the sales process. Not only do they prospect for new business, but they help bring them into the sales funnel during the early stages. Alead generation specialist is one of the first people a prospect interacts with.

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5 Simple Choices That the Best Sales Managers Make

Sales and Marketing Management

Author: Gregg Schwartz Many people think sales management is complicated and mysterious, that there's some unknowable process to becoming a great sales manager, or that great sales managers are born, not made. Here are five choices that great sales managers make – and you can make these same choices too: 1.

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Forget About Your Sales Comfort Zone [January Referral Selling Insights]

No More Cold Calling

It starts with inbound leads—responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. Sales Managers: Think You’re Ready for Referrals? If salespeople were self-motivated, they wouldn’t need sales managers or metrics. The dreaded gatekeeper.

Referrals 156
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Marketing Automation VS. Sales Engagement: What’s the Difference? Do I Need Both?

SalesLoft

The age-old struggle between marketing and sales. The sales team wants to know where the leads are, and the marketing team wants to know what was done with the leads generated. Sales engagement and marketing automation platforms are not the same, but it’s easy to confuse them.

Scale 59
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How to Become a Better Sales Operations Manager

Highspot

Skills Needed to Be a Successful Sales Operation Manager Overcoming Challenges in Sales Operations Management What Does a Sales Operations Manager Do? Sales operations managers ensure sales teams work efficiently, adapt to market needs, and remain productive.

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How Sales Automation Can Streamline Your Workflows and Boost Your Bottom Line

SalesLoft

Savvy sales managers are turning to sales automation to boost productivity — and the bottom line. Let’s take a look at the sales tasks that can be automated, the benefits, and the types of sales automation that will help you the most. What is sales automation? Everyone is being asked to do more with less.

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These Things Are Not Sales Improvement

Anthony Iannarino

The person who wrote the note confused sales with content marketing and lead generation. He was also mistaken about what sales improvement professionals do when they sell, somehow believing that it requires only a marketing campaign and not the execution of a sales process. Marketing Is Not Sales.

eBook 92