Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209

B2C B2B Marketing Social Media 209

Sales Hacker

JULY 11, 2018

We’ve gathered a list of the best lead generation tools on the market today. Building a successful business starts with great leads. Referral Marketing. Best Lead Generation Tools: Customer Analytics. Lead Forensics. Notable Clients: Goodsell Marketing. Mailing List Builders. PebblePost.

Lead Generation 63

Lead Generation Lead Rank Lead Scoring Leads 63

No More Cold Calling

JUNE 7, 2018

Your lead generation tactics aren’t driving bottom line revenue. I’ve just returned from three conferences, and the #1 challenge I heard sales pros repeat again and again was how to get leads in the pipe. Everyone complained that they didn’t have enough leads, or at least not enough qualified leads.

Referrals 276

Referrals Sales Qualified Lead Leads Marketing Qualified Lead 276

No More Cold Calling

APRIL 30, 2020

Seven years later, as we enter a global recession, it’s more important than ever for reps to understand the art of conversation, to know when to use sales technology and when to put away the toys and have grown-up sales conversations. Lead generation must be your primary focus. You take action.

Referrals 279

Referrals Cold Calling Lead Generation Webinar Metrics 279

Allego

FEBRUARY 28, 2023

Unlike traditional AI systems that are designed to recognize patterns and make predictions, generative AI creates new content in the form of images, text, audio, and more. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. Frase.io : Frase.io

Tools 118

Tools Lead Rank Lead Scoring Microsoft 118

SalesLoft

JULY 22, 2022

Why You Need Cold Email Marketing. Cold email marketing is used to reach out to potential customers who don’t know you yet. . You and your team can use a sales technology like Salesloft to scale parts of your cold email marketing campaign. Building the Perfect Cold Email for Marketing.

Email Marketing 59

Email Marketing Scale Marketing Top of Funnel 59

No More Cold Calling

APRIL 9, 2020

You’re the ultimate sales technology—and this is the ultimate sales conversations book. If there ever was a time for real, authentic sales conversations, it’s now. Read the introduction below to learn why sales conversations (and the resulting human connections) are still far more valuable than any sales technology.

Conversion 305

Conversion Face-to-face Social Media Referrals 305

No More Cold Calling

JUNE 9, 2019

Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. Don’t believe me?

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

Sales and Marketing Management

MARCH 26, 2018

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Author: Peter Gillett, CEO and founder, Zuant.

How To 218

How To Face-to-face Sales Qualified Lead Lead Capture 218

No More Cold Calling

JUNE 6, 2019

Successful sales professionals understand that technology is a must-have business tool. But very few understand how to incorporate technology into their prospecting strategy. As a result, their unsolicited invitations go unanswered and their lead generation campaigns under deliver. Don’t believe me?

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Sales and Marketing Management

MARCH 7, 2018

Your job as their manager is to protect them from the worst aspects and influences of your larger company culture; let your sales people stay focused on selling. Be an enthusiastic adopter of new sales technologies, sign up for training, keep being curious and finding new ways to inspire your team. Keep learning.

Sales Management 214

Sales Management Lead Generation Churn Competition 214

Hubspot Sales

NOVEMBER 9, 2021

There's always something you could be doing better — some hitch or hiccup in your sales or marketing efforts that could use some smoothing over. Your organization's revenue performance sheds light on the effectiveness of your sales strategy, your marketing strategy, and the interplay between the two.

Revenue 103

Revenue Lead Rank Marketing Qualified Lead Banking 103

SalesLoft

MARCH 14, 2022

The age-old struggle between marketing and sales. The sales team wants to know where the leads are, and the marketing team wants to know what was done with the leads generated. Sales engagement and marketing automation platforms are not the same, but it’s easy to confuse them.

Scale 59

Scale Top of Funnel Marketing Campaigns 59

No More Cold Calling

JULY 1, 2018

Plus, check out my blog posts from this month: How to Build Trust and Generate Leads with a Referral Program. Your lead generation tactics aren’t driving bottom line revenue. I’ve just returned from three conferences, and the #1 challenge I heard sales pros repeat again and again was how to get leads in the pipe.

Cold Calling 180

Cold Calling Referrals Sales Qualified Lead Lead Rank 180

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Recently, DiscoverOrg sat down with Schulze to uncover the momentum sales technology has gained over the past 12 months. Is it evolving like the marketing technology stacks have?

Scale 120

Scale B2B Trends Lead Rank 120

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? It’s important to think about how to optimize your business processes and technology. Let’s start by looking at the current state of the market- it’s not pretty.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Most companies have a system in place to collect information from prospects, customers, lead generation efforts, email campaigns, and networking events. Enter, Data-Driven Public Relations. But, they don’t have data to back this.

Data 188

Data Strategy Survey Retail 188

No More Cold Calling

JANUARY 29, 2020

It starts with inbound leads—responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. Companies today purchase the latest and greatest sales technology, provide minimal training, and then wonder why it’s not adopted across the board.

Referrals 156

Referrals Gatekeeper Hiring Sales Qualified Lead 156

Anthony Iannarino

MAY 14, 2020

The person who wrote the note confused sales with content marketing and lead generation. He was also mistaken about what sales improvement professionals do when they sell, somehow believing that it requires only a marketing campaign and not the execution of a sales process. Marketing Is Not Sales.

eBook 92

eBook Webinar Metrics Lead Generation Social Selling 92

No More Cold Calling

AUGUST 23, 2018

Only Being Social Online Far too many people use social media and other sales technology as an excuse to hide behind screens and forgo building relationships. That’s a doomed strategy in sales, which is dependent on relationships. Social media lead generation can help. Share your insights with your network.

Social Selling 218

Social Selling Social Media Referrals Lead Rank 218

Highspot

FEBRUARY 28, 2024

Skills Needed to Be a Successful Sales Operation Manager Overcoming Challenges in Sales Operations Management What Does a Sales Operations Manager Do? Sales operations managers ensure sales teams work efficiently, adapt to market needs, and remain productive. To improve sales outcomes.

Sales Operations 52

Sales Operations Face-to-face Hiring How To 52

Highspot

FEBRUARY 25, 2024

The Important Role of Sales Operations Common Problems With Sales Operations Practical Tips to Improve Sales Operations Supercharge Sales Operations With Highspot The Important Role of Sales Operations Sales operations (sales ops) works to ensure the sales team functions smoothly.

Sales Operations 52

Sales Operations Forecasting Incentives Incentive 52

SalesLoft

NOVEMBER 2, 2023

Businesses from small teams to large enterprises use sales automation tools to engage more prospects , keep sellers focused on the deals most likely to close, and streamline lead generation. Pipeline management – lead scoring, tracking, lead nurturing, and opportunity management. Here’s a list to get started.

Sales Automation 52

Sales Automation Lead Rank Lead Scoring Sales Qualified Lead 52

Pointclear

AUGUST 18, 2015

In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Increased spending on lead generation. Added an SDR team.

Lead Rank 100

Lead Rank Lead Scoring Revenue Leads 100

MTD Sales Training

AUGUST 9, 2016

Sales reps will need to adapt or be replaced” – Jill Rowley, Evangelist for Social Selling. Your lead-generation methods need to be assessed. That’s where the results are” – Ken Krogue, Inside Sales. Technology is a double-edged sword. Happy selling! Sean McPheat.

Negotiation 120

Negotiation Lead Generation Buyer Inside Sales 120

Zendesk Sell

FEBRUARY 7, 2019

When considering strategies for sales lead generation, there are many tried-and-true tactics that are both direct and effective. But think about this — the overall goal with lead generation is to eventually turn leads into customers by providing value and creating a relationship. Click on specific questions.

Top of Funnel 74

Top of Funnel Lead Rank Marketing Qualified Lead Sales Qualified Lead 74

SalesLoft

JULY 10, 2023

If you’re being asked to do more with less, you need sales technology that will help you get the most out of your entire revenue motion. Each list below bullets out the features that sales leaders want to check off as they evaluate their sales tech. Simplifies mass marketing upsell and cross-sell efforts.

Revenue 40

Revenue Hiring Intent Data Forecasting 40

Highspot

JANUARY 31, 2020

Percentage of high-quality leads followed up with. Average number of sales tools used daily. Percentage of marketing collateral used by sales. Time spent in sales onboarding sessions. How Do You Achieve Sales Excellence? Sales technology. Sales culture. Sales training.

Lead Rank 98

Lead Rank How To Sales Enablement Analytics 98

Highspot

JULY 6, 2023

Many sales skills apply to in-person sales, remote roles , and many areas of life and work. Becoming a good salesperson involves much more than simply knowing your product; it’s a rich blend of product and market expertise, meaningful dialogue, solution-based selling, and emotional intelligence.

Face-to-face 52

Face-to-face Negotiation Sales Methodology ROI 52

Highspot

MARCH 13, 2024

In fact, 68% of employees using generative AI report that it helps them better serve their customers. AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals. It helps sales reps work smarter, not harder. Why Do You Need AI in Sales?

Webinar Metrics 52

Webinar Metrics Strategy Lead Rank Lead Scoring 52

Pipeliner

JUNE 4, 2023

With hundreds of tools, including AI tools, constantly released on the market, it’s easy to get lost. When dealing with a multi-dimensional scenario, such as B2B sales, AI cannot define everything involved. Not only are there additional processes, but multiple activities for every sales process step.

Industry 52

Industry Construction Tools CRM 52

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

OutboundView

JULY 14, 2019

EBQ By Appointment Only Strategic Sales & Marketing. Vsynergize Salesify Ecoast Marketing Cience SalesPro Leads. Extended Presence B2B Only Appointment Setters Pereus Marketing. Lead Generators International. You can outsource your entire sales, marketing, or customer service department to EBQ.

Outsourcing Services 34

Outsourcing Services Company Ideal Customer Profile Case Study 34

CloserIQ

APRIL 23, 2019

For buyers, finding the right sales technology can be a baffling process. Some areas to look could be: Training — are the right pitches, cadences and behaviors being cycled through the sales floor? Qualifying and tracking leads — is marketing holding up their side of the bargain, providing accurate and interested prospects.

Lead Rank 88

Lead Rank Scale Top of Funnel How To 88

Vengreso

JANUARY 18, 2022

In this way with a structured sales strategy to follow, you can dramatically improve the productivity and success rate of your entire sales prospecting process. To be clear, prospecting is not to be confused with lead generation and, likewise, prospecting tools are not the same as lead generation software.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Hubspot Sales

MARCH 20, 2018

Value-added resellers often specialize in software, hardware, and other technologies. If you follow Chief Martec ’s Scott Brinker, you already know the marketing technology landscape has seen explosive growth over the past ten years, growing from just 150 software businesses in 2011 to over 5,000 in 2017. SMB CEO’s need help.

Lead Rank 91

Lead Rank Trends Lead Scoring Outsourcing Services 91

Vengreso

DECEMBER 4, 2020

Traditional sales methodologies were heavily focused on closing deals and not much on identifying whether or not, both the buyer and the organization, are a good fit between them in the long run. That’s why we created the PVC Method, a sales methodology that focuses on prospecting. What is the Difference Between a Lead and a Prospect?

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132