The Pipeline

FEBRUARY 4, 2020

Last week I saw a piece on LinkedIn, that questioned the accuracy of predictions about the future of B2B sales and selling made in the past decade. But if you asked “Are any of these newly minted sellers adding a premium to intrinsic revenue growth? Could you use technology to accelerate, requiring fewer bodies per dollar of revenue?

Revenue 370

Revenue Top of Funnel Sales Qualified Lead Lead Rank 370

Vengreso

MAY 17, 2022

Although most people – including those in sales – treat LinkedIn like an online resume, it is much more than that. LinkedIn is an excellent resource for the modern seller and anyone involved in social selling. The value multiplies when one upgrades to a LinkedIn Premium account. Free LinkedIn Account.

LinkedIn 59

LinkedIn Revenue Ideal Customer Profile Hiring 59

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Marketing 89

Marketing Marketing Qualified Lead Demand Generation Targets Demand Generation 89

Alice Heiman

DECEMBER 5, 2023

Even with all her Go To Market experience, it’s different when you start a category and Prelay did that. Her Go To Market background made her know she should be on the frontlines. Gabriella is excited about having Prelay become a name in the market. Now at Prelay, she is building the future of revenue team collaboration.

Scale 107

Scale Marketing Sports LinkedIn 107

Alice Heiman

MAY 4, 2023

explains the role that each one plays in achieving predictable revenue growth. Sales revenue is a lagging indicator of success. Are you getting the maximum revenue from your pipeline? is a revenue operations talent marketplace. Quite the contrary, Michael Ingram of SalesOps.io By the time you know it, it’s too late.

Maximizer 69

Maximizer Revenue Scale How To 69

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Forecasting 52

Forecasting Revenue Segment Marketing 52

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. They can be instrumental in accelerating revenue generation and fostering customer relationships. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Gong.io

OCTOBER 12, 2022

Ahhh … Revenue Intelligence. Heck, Gong has been in the Revenue Intelligence game since it started in 2019. But what exactly is Revenue Intelligence and why it is an essential tool for any B2B company to be using? What is Revenue Intelligence? Revenue Intelligence is what we do here at Gong; we created the category!

Revenue 62

Revenue Marketing Top of Funnel Call-back 62

Mereo

DECEMBER 13, 2023

.” — Coach John Wooden, UCLA Basketball These famous words work for sports, but how can they apply to revenue targets with Wall Street or your board of directors? Let’s be serious: Revenue is objective. And with uncertain markets, the majority of SaaS companies struggle to sustain growth rates and keep winning.

Revenue 74

Revenue Sports Ideal Customer Profile Coaching 74

Alice Heiman

NOVEMBER 10, 2022

If you have a coffee shop, and you want to make more sales you could improve your coffee, or you can improve your data and do better marketing. Better marketing will improve revenue more than improved coffee. [4:24] Better marketing will improve revenue more than improved coffee. [4:24] LinkedIn: [link].

Revenue 124

Revenue Infusion Twitter Analytics 124

LinkedFusion

SEPTEMBER 3, 2023

It is not a hidden fact that optimizing your LinkedIn profile will result in more engagement with your prospect. And one of the most important parts of optimizing a LinkedIn profile is improving your headline. Improving headlines for LinkedIn will also increase your visibility in LinkedIn search.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Hiring How To 52

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet. Why performance marketing isn’t effective.

Revenue 80

Revenue Marketing Hiring Media 80

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.

LinkedIn 104

LinkedIn Scale Ideal Customer Profile Hiring 104

eGrabber

FEBRUARY 18, 2021

Prospecting on LinkedIn Sales Navigator is one of the most essential sales prospecting strategies adopted by B2B sales reps. This blog post will help you to learn how you can use LinkedIn Sales Navigator for prospecting. How to Prospect for Sales on LinkedIn Sales Navigator. How to Prospect for Sales on LinkedIn Sales Navigator.

LinkedIn 128

LinkedIn Prospecting How To Groups 128

Sales Hacker

SEPTEMBER 2, 2023

We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. Which AI tools are going to make revenue operators’ lives immensely easier?

Revenue 78

Revenue Lead Rank Lead Scoring Infusion 78

Allego

AUGUST 2, 2023

BIG shoutout to Jonathan Kvarfordt for the incredible LinkedIn post that compelled me to share my thoughts and experience around this topic! How to Leverage AI to Optimize Sales & Drive Increased Revenue. Therein lies the root of the problem with sales enablement for founders, sales, and go-to-market leaders.

Sales Enablement 62

Sales Enablement Revenue Ideal Customer Profile Lead Rank 62

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct.

Forecasting 52

Forecasting Revenue Segment SalesForce 52

SBI Growth

OCTOBER 26, 2013

Revenue increases. The incorrect implementation of Social Selling drives no new revenue. Worse, your sales teams’ newly updated LinkedIn profiles attract recruiters. There’s no revenue lift, and your team is being recruited away. Profiles must explain how your sales reps solve the market problems of your prospects.

Social Selling 324

Social Selling LinkedIn Ideal Customer Profile Face-to-face 324

criteria for success

DECEMBER 14, 2022

She built her career in a number of senior marketing leadership roles in large companies. Discussion with Carol Eversen: In this episode, we discuss: The key steps to establishing a foundation of collaboration between marketing and sales. Trends in marketing and sales alignment, productivity, and revenue growth.

Marketing 98

Marketing Social Media Twitter LinkedIn 98

Janek Performance Group

JULY 12, 2022

Have you ever wondered about the purpose of having a LinkedIn company page? For marketing professionals, it is another platform to build brand awareness. But for sales leaders, CEOs, and business owners, it can be a missed revenue opportunity. Why don’t LinkedIn company pages generate revenue? The Basics.

LinkedIn 62

LinkedIn Lead Gen Ideal Customer Profile Company 62

Sales Hacker

JUNE 7, 2022

Jump on LinkedIn or any social channel and you will no doubt see the following when it comes to hiring: It’s tough to source and engage the ‘right’ candidates in this talent market. So how are sales and revenue leaders at high-growth startups solving these challenges? Competitive hiring tactics for revenue roles.

Hiring 72

Hiring Revenue Lead Rank Lead Scoring 72

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

Account 181

Account Revenue Top of Funnel Funnel 181

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? For many companies, ZoomInfo serves as the information engine that powers how they go to market. “Data silos are unfortunately still a problem for a lot of go-to-market teams,” says Henry Schuck, ZoomInfo’s Founder and CEO.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

criteria for success

AUGUST 1, 2022

Jeff is the Chief Growth Officer for Saxum , a marketing agency delivering strategic campaigns and digital solutions for a changing world. . Discussion with Jeff Risley: In this episode, we cover: The ins and outs of revenue marketing. The need for integrated marketing technologies. Elizabeth Frederick on LinkedIn.

Marketing 97

Marketing Social Media Twitter Campaigns 97

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

Revenue 136

Revenue B2B Company Strategy 136

Alice Heiman

SEPTEMBER 13, 2023

If you want to grow your business, your entire go-to-market team has to be in perfect alignment. My guest for this interview is Pouyan Salehi, CEO of Scratchpad , a workspace designed specifically for sales and revenue teams. As Pouyan explains, aligning your go-to-market team has nothing to do with tools and processes.

Marketing 88

Marketing Decision Maker Outbound Software 88

Vengreso

JUNE 10, 2022

Whether you’re a recent graduate, a newly-established freelancer who’s trying to generate leads, a job seeker in the market for a new job or position, or a seasoned sales professional, the strength of your LinkedIn profile can have a huge impact on your ability to attract and engage with the right audience.

LinkedIn 105

LinkedIn Ideal Customer Profile Hiring How To 105

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. 11:07 – Differences between intent data and signal-based selling.

Intent Data 81

Intent Data Scale Company Account Based Marketing 81

KLA Group

AUGUST 21, 2023

LinkedIn boasts a network of over 930 million users across more than 200 countries. You only get one chance to make a first impression. That’s a lot of potential connections and B2B

LinkedIn 94

LinkedIn Company Networking B2B 94

Score More Sales

NOVEMBER 26, 2013

Are you one of those sales people or company leaders who has resisted LinkedIn but now you want to learn more? Do you have a profile but you have no strategy in place to leverage LinkedIn as one of the ways you build visibility and ultimately revenues? First of all, make sure you have created a strong LinkedIn profile.

LinkedIn 226

LinkedIn Trade Show Ideal Customer Profile Lead Rank 226

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. She’s passionate about empowering go-to-market leaders and founders with access to insight through GTMnow’s channels, like this podcast, the newsletter, and more.

Competition 95

Competition Scale Marketing Intent Data 95

Score More Sales

MARCH 14, 2013

Sales and marketing experts Jill Konrath and Ardath Albee just announced a new e-book, Cracking the LinkedIn Sales Code which will help you better understand how professional B-2-B sellers are using LinkedIn to grow visibility, gain connections and ultimately grow revenues. Top sellers use more of LinkedIn’s capabilities.

LinkedIn 238

LinkedIn Ideal Customer Profile Lead Rank Lead Scoring 238

eGrabber

FEBRUARY 4, 2020

According to Forbes, “2O2O is the year of personalized marketing.” Most of the marketers agree to the fact that email personalization helps increase customer engagement, open & click-through rates and sales revenue. How to use LinkedIn to generate New Sales Leads. Tighter targeting).

LinkedIn 91

LinkedIn Leads Marketing Qualified Lead How To 91

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 85

Marketing Ideal Customer Profile Social Media Google Analytics 85

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130