Zoominfo

JULY 26, 2023

For years, go-to-market leaders lived by the laws of growth through sales capacity. Experts say that standout growth will come from teams that double down on productivity. Here’s how ZoomInfo can help teams of all sizes modernize their go-to-market strategies and win the race for productivity.

Ideal Customer Profile 130

Ideal Customer Profile Data Scale Marketing 130

Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

OCTOBER 19, 2018

Author: Frank Moreno, vice president worldwide marketing, Datawatch Marketing budgets have never been higher, but neither has marketing team turnover. In this scenario, would you place your trust in a spreadsheet generated by marketing operations or your analyst teams to help you place your bets?

Analytics 221

Analytics Marketing Account Sales Qualified Lead 221

No More Cold Calling

MARCH 5, 2020

Your customers are your best source of qualified sales leads. “If If your customers aren’t selling for you, you won’t have customers.” Those words of wisdom are from Steve Silver, vice president and research director at Forrester (now Sirius Decisions), when he made his 2025 predictions at the 2019 OpStars Conference.

Referrals 432

Referrals Sales Qualified Lead How To Lead Rank 432

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Barriers to measuring ROI. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. Because buyer behaviors are changing.

ROI 166

ROI Lead Rank Customer Marketing 166

Zoominfo

DECEMBER 20, 2021

Marketing teams spend a huge amount of time and money to find out what motivates their prospective customers. When a prospect finally lands on your website, those efforts have reached a critical moment: you have their attention, and it’s time to build a relationship. The best way to unearth key buying signals from your audience?

Account Based Marketing 130

Account Based Marketing Buyer Conversion Marketing 130

No More Cold Calling

MAY 25, 2023

How do B2B buyers tell one internet security company from another? One IT provider from another? One marketing platform or sales enablement app? B2B sellers are working on tight budgets, so they’re only signing deals with salespeople they trust to deliver ROI. How could we, when we’re all standing behind screens?

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

AUGUST 3, 2022

As we sit on the brink of a possible recession, it’s hard to determine the next moves your business should make. All too often, marketing budgets are the first to be scaled back. But cutting back on marketing isn’t always what’s best for your business. Should You be Cutting Back on Marketing Spend?

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. Either way, there are a host of obstacles to marketing time management that can impede productivity. So, You Want to Improve Marketing Productivity?

Marketing 130

Marketing Campaigns ROI Scale 130

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. What happens when your data source and CRM don’t sync up? Let’s take a look.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

FEBRUARY 1, 2021

You manage a small business and its marketing. Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. What is small business marketing? The goal of small business marketing is to attract leads to your business. Get to Know Your Ideal Customer.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. trillion to the U.S.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Connext Digital

JUNE 28, 2022

Having your marketing campaign only utilize one channel may cause your business to miss out on endless opportunities! With so many channels to choose from, you may find yourself intimidated. We can help make the entire process easy for your business. We can help make the entire process easy for your business.

Strategy 98

Strategy Marketing Channels Loyalty 98

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. How could we, when we’re all typing instead of talking to potential clients? Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

No More Cold Calling

FEBRUARY 24, 2021

Are your buyers clamoring to talk to you? Layer the pandemic over that economic downturn—well, it gets worse. Or rather, change them back —from digital marketing to relationship building. Sales leaders have an ongoing challenge to get more qualified leads in the pipe, but seller access has evaporated.

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Nutshell

APRIL 3, 2024

But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Communication tools for startups include: Slack Microsoft Teams Zoom 3.

Software 71

Software Software Scale Analytics 71

Mindtickle

JANUARY 3, 2024

Generic, one-size-fits-all marketing no longer works. But often, organizations struggle to deliver marketing that resonates with buyers. That’s where marketing enablement comes in. In this post, we’ll explore what marketing enablement is, why it’s important, and how it differs from sales enablement.

Sales Enablement 52

Sales Enablement Top of Funnel Marketing Campaigns 52

Zoominfo

APRIL 3, 2018

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads and in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place.

Marketing Qualified Lead 223

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 223

Apptivo

DECEMBER 21, 2022

Best sales automation examples. How does Sales automation help the sales team to boost sales? Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. Nurturing warm leads.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Sales and Marketing Management

SEPTEMBER 24, 2020

Whether it’s services or solutions, buyers will be scrutinizing and deprioritizing sales pitches unless a seller can clearly show alignment to strategic initiatives and most importantly how the service or solution will help the company cut costs and “do more with less.” Consider value-based or ROI selling.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

DiscoverOrg Sales

AUGUST 19, 2016

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222

Hiring Marketing Top of Funnel Cold Calling 222

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Keep reading!

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JANUARY 5, 2021

What happens when your most important go-to-market machines sync up? You fuel your CRM with powerful deal-making data. For many companies, ZoomInfo serves as the information engine that powers how they go to market. Free Trial What happens when your data source and CRM don’t sync up? Let’s take a look.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

SendBuzz

MAY 8, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. But how profitable is it for your company in reality? To gain a whole picture of your email performance, you must evaluate your email marketing ROI.

Email Marketing 52

Email Marketing ROI Analytics Data 52

SendBuzz

MAY 15, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. But how profitable is it for your company in reality? To gain a whole picture of your email performance, you must evaluate your email marketing ROI.

Email Marketing 52

Email Marketing ROI Study Data 52

Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

Highspot

JULY 18, 2023

Right now decision-makers are focusing on marketing enablement. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? What is Marketing Enablement? I’ve observed an interesting shift in my three-decade marketing journey.

Sales Enablement 52

Sales Enablement Marketing Campaigns ROI 52

Nutshell

MAY 5, 2023

There are all kinds of useful marketing tools out there, but some of the best ones are marketing automation tools. These tools can take marketing tasks that are simple, mundane, and repetitive and perform them automatically. As useful as that is, it’s just one of the benefits of automation in marketing.

Benefit 62

Benefit Marketing Segment Hiring 62

Zoominfo

FEBRUARY 23, 2021

If you’re sitting on customer intelligence in your CRM or database — is your marketing team making the most of it? Customer intelligence allows marketers to understand leads and current clients more in-depth, and gain better insights. What do they want from your system? What is Customer Intelligence?

Account Based Marketing 195

Account Based Marketing Customer Top of Funnel Webinar Metrics 195

SocialSellinator

AUGUST 28, 2022

Did you know that social media personalization can increase your marketing ROI by up to 400% ? When customers feel like a business knows them personally, they are more likely to respond positively to marketing initiatives. What is Personalization in Marketing? Consider a sales presentation.

Social Media 119

Social Media Campaigns Media Strategy 119

Salesmate

MAY 31, 2021

Email marketing vs. marketing automation – terms that are as complex as you make them. Every marketer is aware of these approaches; however, it’s still easy to get caught up in different marketing strategies. But, which one is the right fit for your business? What is email marketing?

Email Marketing 105

Email Marketing Marketing Lead Rank Lead Scoring 105

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 75

Paid Content Webinar Metrics Strategy Marketing 75

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Marketing automation is beneficial.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Nutshell

MAY 4, 2020

In the case of Hell, people are always starved because no matter how hard they try, they fail to get food into their own mouths. So how is this parable relevant to lead generation and surviving a crisis ? There are no material differences ,” replies the old monk. None at all? probes the trainee. “ That’s the difference. ”.

Lead Generation 119

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 119