The Digital Sales Institute

DECEMBER 3, 2020

What is a sales cycle? Let us begin by explaining what is a sales cycle and why it is a critical component of any sales strategy. A sales cycle is a map that lays out the step-by-step process that salespeople will follow that maximizes the possibility of a sale. Understanding the Sales Cycle.

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Sales Cycle Ideal Customer Profile Sales Qualified Lead Lead Rank 96

The Pipeline

JULY 17, 2013

Shorter sales cycles are one of those things that come up in many discussions with sales and corporate leaders. When I ask them what specific improvements they would like to see 18 to 24 months out, a shorter cycle is usually one. By Tibor Shanto – tibor.shanto@sellbetter.ca.

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Sales Cycle Pipeline Buyer Up-Sell 316

Partners in Excellence

JULY 13, 2023

Since the earliest days of selling, our vision is to free up sellers time to sell! There are some necessary things–training and development to improve our ability to sell. Certain internal meetings to keep us up to date with strategies, priorities, and what’s happening with the company.

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Up-Sell Face-to-face Maximizer Follow-up 97

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence? What is Market Intelligence?

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Sales Qualified Lead Marketing Marketing Qualified Lead Lead Rank 207

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Here, we’ll explore the role of BDRs, the pros and cons, and best practices to utilize them effectively: The Role of BDRs Typically, BDR is an entry-level position in larger, more complex sales organizations.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Understanding the Sales Force

APRIL 15, 2024

The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. The stock market has lost nearly all of its gains and the only thing we haven’t yet seen is massive layoffs. Most salespeople haven’t experienced selling in a recession since 2009, fifteen years ago.

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Hiring Discount Decision Maker Call-back 182

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

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Strategy Marketing Buyer Persona Sales Qualified Lead 257

SBI

FEBRUARY 27, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Ian Levine , Chief Sales and Marketing Officer of RO Innovation. No database searching or guessing.

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Sales Cycle Customer ROI Scale 139

Understanding the Sales Force

JANUARY 31, 2024

Earlier this week, I was interviewed by John Radkins, for his Sales Machine Blog, and he asked me to explain sales process for those who don’t want to be restricted by sales process. Think of the sales process as a journey rather than an adventure. Similarly, there are stages to the sales process.

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Sales Process Decision Maker Sports Construction 182

Closer's Coffee

MAY 6, 2019

The same thing can happen to your sales cycle. It could be changes in the economy or something else in the marketplace that is impacting the time required to close a sale. Whatever the reason, a longer sales cycle time is not good for your business. It was an exhausting process but we eventually made the sale.

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Sales Cycle Ideal Customer Profile How To Objections 92

SalesHandy

APRIL 1, 2020

There often comes a state in Sales, especially for new teams, when almost everything seems to be going haywire. Some of the best performing Sales teams worldwide profoundly understand and master their Sales cycles. Some of the best performing Sales teams worldwide profoundly understand and master their Sales cycles.

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Sales Cycle Sales Qualified Lead Top of Funnel Lead Rank 64

LeadFuze

JANUARY 1, 2022

The first thing we need to understand is what a sales cycle looks like and the different steps that it contains. In here, we will discuss the sales cycle definition, stages, and strategies for accelerating sales. Need Help Automating Your Sales Prospecting Process? Sales Cycle Definition.

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Sales Cycle Strategy Ideal Customer Profile Hiring 52

The Pipeline

AUGUST 10, 2011

Sign up for our Email Newsletter. The Pipeline Renbor Sales Solutions Inc.s In Conversation – How to Shorten the Sales Cycle. Stored in Attitude , Business Acumen , EDGE Sales Process , Interview , Lead Management , Proactive , Proactivity , Prospecting , Sales Process , Sales Strategy , Success , Video , execution.

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Sales Cycle Pipeline Conversion Webinar Metrics 244

Increase Sales

JUNE 21, 2013

Yes I know longer sales cycles reduce cash flow. Yes I know by shortening the sales cycle a small business or sales professional increases efficiency and effectiveness while reducing client acquisition costs. Yet, is this really the best sales strategy especially when outreaching for the first time?

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Ideal Customer Profile Sales Cycle Decision Maker Face-to-face 130

LeadFuze

DECEMBER 1, 2021

8 Surefire Ways on How to Reduce Sales Cycle. When you think about the number of sales that a person can make in one day, they seem to be more finite than when we just use numbers. Need Help Automating Your Sales Prospecting Process? Who currently have job openings for marketing help. Know when to follow up.

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Sales Cycle Hiring How To Decision Maker 52

Hubspot Sales

APRIL 12, 2018

Ahh, the never-ending quest to create the perfect, predictable sales cycle. To figure it out would be like discovering the holy grail of sales. But -- as you know -- the insane number of variables and blockers in each sale makes it near impossible to fool-proof the system entirely. How to Speed Up Your Sales Cycle.

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Sales Cycle Strategy Channels Call-back 111

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

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Analysis Marketing Lead Rank How To 273

Hubspot Sales

APRIL 12, 2021

When it comes to sales, some might think the only difference between sales roles is the product you’re selling. However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. The larger the sale, the more complex the process will likely be.

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Enterprise Enterprise Marketing Buyer Persona 102

Gong.io

JUNE 18, 2018

Sales influencers have hypothesized about every phase of the sales cycle. They’ve come up with lots of tips and tricks over the years, mostly based on personal experience. They tell us exactly what works and what doesn’t on sales calls. Hero status, coming up. Looking for a massive ROI? You have computers.

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Sales Cycle Hiring Call-back Exact 85

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If

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Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

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Top of Funnel Pipeline Opportunity Demand Generation 325

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

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Top of Funnel Marketing Ideal Customer Profile Channels 103

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

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Marketing Sales Enablement Collateral Microsoft 115

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. It represents the culmination of ‘art’ and process, where the enterprise sales process is modified to better reflect the client’s unique and specific needs. What Is Enterprise Level Sales?

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Enterprise Enterprise Ideal Customer Profile Sales Process 98

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Increasing sales with enterprise customers starts here — find out how to build custom solutions. Get a Demo Why Do You Need a Go-to-Market Strategy?

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Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

FEBRUARY 12, 2024

Sales teams are juggling more tasks than ever. In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. What Are Sales Operations Tools? However, there are a handful of solution categories that any sales ops team needs to focus on for success.

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Sales Operations Tools Scale Lead Rank 130

Sales Hacker

MAY 23, 2019

Sales will always be a numbers game. Is It Possible to Shorten the Enterprise Sales Cycle? How most sales reps spend their day may surprise you. of a sales workday for functions directly related to selling. That’s a shame, because time not spent closing the sale isn’t just wasteful, it’s also dangerous.

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Sales Cycle Enterprise Enterprise Decision Maker 68

PandaDoc

MAY 30, 2019

A slow sales cycle is kryptonite to good sales teams. In today’s highly competitive business environment, it’s the fastest-growing technology companies that end up dominating the market. So, to be the best, you need to speed up your sales cycle. Leverage team-based selling.

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Sales Cycle Hiring Sales Qualified Lead Top of Funnel 75

Zoominfo

NOVEMBER 20, 2018

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.

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Lead Rank B2B Top of Funnel Marketing 236

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

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Top of Funnel Funnel Sales Cycle ROI 162

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

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Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Zoominfo

FEBRUARY 14, 2024

Surveys with salespeople consistently highlight a troubling fact: the average sales rep only spends 28% of their week actually selling, with the rest of their days tied up managing complex and redundant workflows.

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Data SalesForce Maximizer Survey 130

Apptivo

FEBRUARY 7, 2023

What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. The idea of a funnel could be strange or perplexing to you if you’re new to marketing.

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Top of Funnel Funnel Marketing Loyalty 81

Emissary

OCTOBER 1, 2020

.” Meaning better than the typical enterprise sales cycle. 2020 surely left a mark on enterprise sales and marketing: huge hits to pipeline, prolonged sales cycles, and heightened expectations from newly pressured buyers. Help Your Buyers Fix Today.

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Sales Cycle Enterprise Enterprise Face-to-face 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

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Paid Content Lead Rank Top of Funnel Marketing 52