Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM
SugarCRM
NOVEMBER 3, 2022
CRM Basics: Marketing and Sales Concepts. Simply put, a lead in B2B (business to business) sales and marketing process is a person at a company who has an interest in your products or services. Leads typically are sourced by a marketing department and go through different stages in a qualification lifecycle.
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