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How Consumer Spending Trends Impact Your Recession Sales Strategy [Data + Insights]

Hubspot Sales

This means retiring the old playbook and getting creative with your sales strategies. Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Let's take a look at a few strategies for selling in a recession. Let's dive in. Change up your pitch.

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6 Sales Trends That Could Fizzle This Year [New Data]

Hubspot Sales

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. LinkedIn as ruler of the prospect research process. LinkedIn had this title last year.

Trends 88
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Let’s Not Confuse Pipeline Trends with Individual Opportunities

The Pipeline

Let’s not confuse pipeline trends with individual opportunities. But these are indicators of secular trends in buying, not hard uniformity applied to your entire pipeline. They know that if and when it’s disqualified, it needs to be taken out of the pipeline, not forecasted; meaning they have to prospecting. Leads to Questions.

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Top 5 Tips to Build an Effective Customer Marketing Strategy

SBI Growth

Some of the research that SBI has done this year highlights a trend of sales cycles getting longer and deal sizes getting smaller. This can be attributed partially to customers and prospects having more stakeholders involved in any buying decision—combined with tendencies for more conservative buying behaviors in 2023.

Customer 177
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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.

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Do Your Prospects Trust Themselves? | Sales Strategies

Engage Selling

I want to share with you a concerning trend involving your prospects’ trust and what you can do to fix it. It’s an incredibly volatile … Read More » The post Do Your Prospects Trust Themselves? Sales Strategies first appeared on The Sales Leader. Who can blame them?

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. Whether marketers are planning on live events this Fall and where budgets slated for live events are going. How to leverage online events, like webinars, as effective replacements for live events.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.