Sales and Marketing Management

SEPTEMBER 24, 2020

A majority of executives have noted cost management as a top priority over the next 12 months, regardless of whether the company has a positive revenue outlook or not. Consider value-based or ROI selling. Value-Based or ROI Selling Explained. The Need for Value-Based or ROI Selling.

ROI 177

ROI Lead Rank Lead Scoring Face-to-face 177

Cincom Smart Selling

MAY 8, 2023

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

ROI 62

ROI Discount Licensing Vendor 62

Cincom Smart Selling

MAY 8, 2023

In this article, we’ll look at a quantitative approach to CPQ ROI. In any case, if the customer selected the wrong solution this will considerably limit the ROI they can achieve. This example also shows that it is not always easy to gather all the necessary business data for a high-quality ROI calculation.

ROI 62

ROI Discount Licensing Vendor 62

BrainShark

JANUARY 31, 2024

The easiest way for enablement teams to prove their value to executive leadership is by connecting sales training to pipeline. With that goal in mind, let’s look at how sales enablement teams can connect sales training to pipeline using CRM Scorecards. What’s a CRM Scorecard?

Pipeline 62

Pipeline CRM Training ROI 62

Mindtickle

NOVEMBER 1, 2022

Imagine the ROI that could be achieved if every seller were empowered to reach their monthly sales quota. To get a real grasp on sales enablement ROI, you’ll need a comprehensive look at the impact sales enablement has on your company. 3 best practices to get a holistic view of your sales enablement ROI.

ROI 98

ROI Sales Enablement Lead Rank Marketing Qualified Lead 98

Allego

MARCH 26, 2024

Analysts started using the term revenue enablement and have now standardized on that term to describe the enablement space. But is there a difference between sales enablement and revenue enablement? It is a fundamental shift from thinking of enabling “sales” as a team to enabling “revenue” as an outcome driven by multiple teams.

Sales Enablement 62

Sales Enablement Revenue Face-to-face Lead Rank 62

No More Cold Calling

JUNE 13, 2013

Guest blogger, Michael Nick, explains where (and how) to use ROI in your sales process. I was impressed with his commitment to salespeople and how he helps them learn to justify ROI to clients. In this month’s guest blog, Michael breaks the ROI process into simple, easy-to-follow steps. What is the ROI on ROI anyway?

ROI 235

ROI Sales Qualified Lead Analysis Microsoft 235

Allego

MAY 14, 2019

Effective training is critical to the success of your salespeople, so it’s important to understand whether you’re getting the kind of return you expect from your training efforts. But assessing the ROI of sales training is often a challenge because the “R” (return) part is hard to measure. Training Event-specific ROI.

ROI 67

ROI Training Travel Sales Cycle 67

Showpad

SEPTEMBER 1, 2020

Measuring the ROI of sales enablement is truly the master discipline. Today, we are going to discuss the ROI enablement can generate and what the critical success factors are. Then, we’ll cover how different functional perspectives have different ROI expectations. For instance, sales enablement creates an ROI of up to 15.3%

ROI 132

ROI Sales Enablement Forecasting Hiring 132

Showpad

JANUARY 21, 2021

Take a moment to consider the sales training program your organization currently has in place. Do you train each new sales agent in one-on-one settings or as groups? Do you train each new sales agent in one-on-one settings or as groups? Consider real-world applications of training. Establish a rubric.

ROI 52

ROI Hiring Training Lead Rank 52

Highspot

JANUARY 19, 2024

In previous discussions, I’ve emphasized the pressing need for investment in enablement to drive lasting revenue growth , especially in today’s volatile economy. Sellers shouldn’t waste time on non-revenue-generating activities, and the team shouldn’t rely solely on a few high-performers.

Sales Enablement 64

Sales Enablement Revenue Quota Sports 64

Vengreso

DECEMBER 21, 2023

Sales training : two words that hold the potential to change your game entirely. Gazing up at the daunting mountain, a skilled guide provides the necessary tools for success – sales training programs designed to transform your game. Your answers await… What is Sales Training?

Training 52

Training Revenue Lead Rank Retention 52

Allego

AUGUST 24, 2017

Second in a series of posts about the ROI of sales training. We need to close the gap between the tremendous value sales training teams deliver, and the persistent perception that sales training sucks. We must also more rigorously assess the business value that sales training creates. None that I know.

ROI 59

ROI Training Pharmaceuticals Face-to-face 59

No More Cold Calling

JUNE 6, 2013

They want to know up front whether their investments will pay for themselves in terms of increased revenue, profits, employee loyalty, or customer loyalty. You have to prove it—not by talking about benefits or features, but by justifying ROI. They don’t wait for their customers to ask about ROI. Keep Talking ROI.

ROI 258

ROI Conversion Loyalty How To 258

Allego

APRIL 2, 2019

Today’s sales training and enablement professionals can’t afford to be dismissive of ROI: if your sales training and coaching programs aren’t generating tangible results – in terms of higher revenues, faster ramp-up, shorter sales cycles, etc. – you need to find out why and apply the available fixes.

ROI 67

ROI Training Negotiation Incentives 67

The Pipeline

FEBRUARY 4, 2016

Training is an interesting concept, at least in sales, as much as most sales leaders or sales ops people bring their own bias and flavour to it. By democracy in sales training specifically, I am referring to the practice of parading all your sales people in to the same training, the same day.

ROI 120

ROI Training Lead Rank Lead Scoring 120

SBI

AUGUST 10, 2021

4 Powerful Ways to Prove Sales Enablement ROI. At many organizations, sales enablement has been either an ad-hoc, reactionary scramble or an overly structured, formal training program where knowledge is transferred to reps in one fell swoop and quickly forgotten. Proving Sales Enablement ROI. By George Donovan, Allego.

ROI 85

ROI Sales Enablement Hiring Maximizer 85

Showpad

NOVEMBER 17, 2020

Content produced by the marketing team is an essential component of your company’s revenue generation but can often be overlooked and classified as a “nice to have” rather than a necessity. If you’re looking for ways to show the ROI (return on investment) of your marketing content, you’re not alone. What is content ROI?

Top of Funnel 98

Top of Funnel ROI Marketing How To 98

Mindtickle

APRIL 10, 2024

Revenue organizations have heard the message loud and clear, and most invest time and effort in producing content for their sellers to use throughout the sales cycle. According to the recently released State of Revenue Productivity Report , organizations published an average of 642 new assets in 2023.

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Vengreso

MAY 28, 2020

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122

ROI Sales Tools Tools How To 122

MEDDIC

APRIL 7, 2023

Sales leaders are usually very aware of the benefits of sales training and coaching in general. Sales leaders should not sacrifice the Sales Training & Coaching budget. Maintaining or increasing your investment in coaching and training during a downturn can pay dividends. Coaching and training can improve morale.

Coaching 52

Coaching Training Hiring ROI 52

Sales Hacker

JULY 15, 2021

This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. Now that you know what ABM is and how it differs from traditional marketing, let’s go over the four steps of how to check the ROI of your ABM strategy. Lower your CPC to boost your campaign’s revenue. Define your goals.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

Allego

OCTOBER 14, 2021

You need to prove impact on revenue consistently, especially if you have your sights set on larger budgets in the future. Ensure the content that produces revenue gets used and modeled. Maximize coaching resources with targeted, AI-powered competency training. How to Prove Sales Enablement Impact on Revenue.

Sales Enablement 71

Sales Enablement ROI Hiring Collateral 71

Allego

AUGUST 2, 2022

You can with sales enablement intelligence—a data-driven approach to learning, coaching, and content to maximize revenue per rep. Content creators and managers struggle to see which content is associated with revenue production. Is a training initiative having the desired results? Why is sales enablement intelligence important?

Lead Rank 118

Lead Rank Lead Scoring Sales Enablement ROI 118

SBI Growth

DECEMBER 13, 2013

Pipeline reviews, strategy sessions, forecasting analysis and sales training are all mentioned. Traditional sales training does not. Sales training is a form of their development. This is known as the event based training meeting. The training ends at 4 PM and everyone rushes to the airport to ‘get out of Dodge.’

Training 302

Training Face-to-face Webinar Metrics Forecasting 302

Showpad

MARCH 12, 2020

By providing sales enablement tools such as ongoing training materials and marketing content to reps, you support their development and strengthen their contribution to sales and organizational goals. In this blog, we’ll discuss how to determine the ROI of your sales enablement strategy and what actions you can take to boost it.

ROI 69

ROI Sales Enablement Hiring Webinar Metrics 69

Allego

MARCH 3, 2020

Why do companies care about training their salespeople? To maximize every revenue opportunity in a way that aligns with the company’s positioning and values. The best sales teams receive regular training and development. Check out our infographic to see how you can measure the ROI of your sales training investment.

Training 111

Training ROI How To eBook 111

Showpad

APRIL 29, 2020

As highlighted in our new eBook, “No more half measures: How to identify and maximize sales enablement ROI,” the combination of sales enablement strategy and sales enablement technology can help CSOs drive millions of dollars in revenue. Quantifiable sales enablement ROI. Revenue attainment. Number of closed deals.

ROI 72

ROI Sales Enablement eBook Maximizer 72

Allego

OCTOBER 3, 2019

Every organization seeks a healthy return on its investments, but when it comes to boosting or even measuring the ROI of sales training, things can get tricky. For one thing, it’s not easy to predictively align activities such as training exercises and learning retention with tangible outcomes such as productivity and revenue.

ROI 48

ROI Top of Funnel Training Hiring 48

Understanding the Sales Force

APRIL 15, 2024

You should spend money on training and development for the twelve challenges I listed above. Not just any sales training, but results-focused sales training with role-plays, and with your sales leaders becoming effective coaches.

Hiring 182

Hiring Discount Decision Maker Call-back 182

BrainShark

SEPTEMBER 26, 2022

The good news is that when it is budgeted for properly, the SKO is likely to deliver substantial ROI for the entire organization in both dollars and employee satisfaction. Calculating ROI in Sales Kickoff Events (SKOs)—Leading versus Lagging Metrics. The Formula for Calculating the ROI of your Sales Kickoff Event.

ROI 62

ROI Hiring Travel How To 62

Highspot

JANUARY 9, 2024

This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals. What Is B2B Sales Training? What is B2B Sales Training? What Does the B2B Sales Process Look Like?

B2B 52

B2B Training Top of Funnel B2C 52

Mindtickle

JULY 5, 2018

While reliable and useful at times, age-old (supposed) sales training best practices can turn into myths and urban legends. In fact, they can even become your sales training program’s roadblocks. Myth 2: Sales skill training cannot yield quantifiable results. Myth 3: Adapt your sales training to different learning styles.

ROI 52

ROI Training Journal Sales Enablement 52

Allego

JUNE 28, 2018

This case study is from a presentation at ATD 2018 titled “How to Improve and Measure Sales Training ROI” with Michael Carpenter, Sales Readiness Information and Technology at Tableau. Wanted: Hard Data that Training Actually Works. An Experiment to Measure the ROI of Sales Training.

ROI 48

ROI Data Training Exercises 48

Highspot

JULY 18, 2023

It’s essential that you clearly map out every step your sales team needs to take between the onset of a sales training program and its completion. We know that effective sales training has a positive impact, but how do you know you’ve locked in on the right approach?

Training 52

Training Hiring Scale Exercises 52

Showpad

APRIL 30, 2020

All professionals are under the gun to maximize return on investment, but arguably no one is more committed to boosting the ROI of sales enablement than the people responsible for implementing it. Quantifiable sales enablement ROI for the sales enablement director. And this starts with onboarding and training.

Sales Enablement 52

Sales Enablement ROI Scale Maximizer 52