SBI Growth

MAY 15, 2020

With revenues virtually falling to zero in many industries, CEOs and CROs (including your competitors) are working to maximize revenue from their customer base. The need for agility in the execution of customer pursuit efforts has never been greater.

Revenue 380

Revenue Maximizer Marketing Industry 380

Zoominfo

MARCH 6, 2021

When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?

Segment 204

Segment Account Based Marketing Lead Rank Lead Scoring 204

Zoominfo

NOVEMBER 22, 2019

When confronted with the details – database management, customer account segmentation, and content creation – many companies balk and decide that perhaps ABM isn’t the right road after all. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

SBI Growth

SEPTEMBER 13, 2023

If you’ve been following recent SBI content on annual planning, you may have already seen some key takeaways from SBI research on how CEOs are shifting their focus to selling to the existing customer base to accelerate revenue growth.

Segment 177

Segment Account Trends Research 177

SBI Growth

MARCH 21, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Revenue 248

Revenue Segment Marketing Strategy 248

SBI Growth

MARCH 29, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Segment 320

Segment Strategy B2B Networking 320

SBI Growth

JULY 18, 2020

Iconic customer programs generate fierce loyalty and accelerate revenue growth. In his final interview segment, Ryan Hollenbeck, CMO at. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk.

Customer 410

Customer Loyalty Segment Revenue 410

SBI Growth

NOVEMBER 24, 2018

Below is a timestamped summary of the show segments and the topics covered. Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. If you’d prefer to listen to the podcast.

Marketo 250

Marketo Revenue Segment Software 250

SBI Growth

JANUARY 31, 2018

Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? Account management and segmentation is one of the keys in enabling a solid sales strategy. What accounts get you bigger deal sizes?

Account 246

Account Revenue Ideal Customer Profile Segment 246

SBI Growth

AUGUST 17, 2019

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Revenue 200

Revenue Strategy Segment B2B 200

Predictable Revenue

OCTOBER 20, 2022

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Segment 133

Segment Email Marketing Outbound Marketing 133

DiscoverOrg Sales

MARCH 27, 2018

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying the Total Addressable Market should come first. At the end of the day, unless the findings are actionable, you may still just have a revenue number and/or a number of companies.

Lead Rank 162

Lead Rank Marketing Hiring Vendor 162

The Pipeline

OCTOBER 4, 2021

Mike Kunkle is a respected sales transformation architect and an internationally-recognized expert on sales training, sales effectiveness, and sales enablement. He helps companies drive dramatic revenue growth through best-in-class training strategies and proven-effective sales transformation systems.

Segment 173

Segment Webinar Metrics Conference Sales Enablement 173

SBI Growth

APRIL 27, 2020

In the world of a sales enablement leader, the primary goal is to keep the sales team efficient and effective. How that goal gets accomplished occurs with consistent resegmenting of the customer base, cleansing the pipeline, and accurately forecasting changes.

Revenue 256

Revenue Forecasting Sales Enablement Pipeline 256

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

SBI Growth

APRIL 15, 2021

What is your plan for achieving your revenue target in 2021? With new logo acquisitions increasingly scarce across industries, market-leading companies have had to reimagine how to go beyond the install base to optimize revenue generation. SBI hosts multiple client advisory.

Revenue 227

Revenue Marketing Industry Marketing Qualified Lead 227

SBI Growth

JANUARY 10, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Enterprise 240

Enterprise Enterprise Customer Segment 240

Sales and Marketing Management

DECEMBER 14, 2020

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. As a result, your content can’t be just a companion to a sales-led customer conversation?— There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Takeaway: ?Sales

B2B 199

B2B Revenue Top of Funnel Margin 199

SBI Growth

MAY 23, 2020

In today’s environment, where sales leaders are running accelerated transformations, it’s more important than ever that your team is bought in and well equipped to bring your vision to life. In a previous segment, Steve King, CRO of Hexagon PPM, shared.

Segment 358

Segment Analysis Enterprise Enterprise 358

Sales and Marketing Management

JUNE 24, 2019

Author: By Brad Soper, Lisa Jaeger and Alexander Stahmer While there are no shortcuts to creating and implementing an effective, long-term sales strategy, there are five actions sales teams can take to get that strategy on track – and keep it there – by generating more sales from existing customers. . Use heat maps.

Customer 238

Customer Churn Segment Media 238

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Territories 264

Territories Outside Sales Field Sales Segment 264

SBI Growth

JANUARY 1, 2019

Your buyers are behaving differently. Now more than ever, they have access to increasing amounts of intelligence and will scrutinize every aspect of your solution against your competitors. Recently, HBR identified 40 unique points of value that your buyers consider before.

Revenue 237

Revenue Buyer Lead Rank Lead Scoring 237

SBI Growth

NOVEMBER 18, 2019

You are already doing Market Segmentation, which is a great start, but how do you rank accounts within your segments to find the best opportunities? Arriving at a list of target accounts is a multi-step process based on ideal fit,

Intent Signal 259

Intent Signal Intent Resources Segment 259

SBI Growth

FEBRUARY 8, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Segment 227

Segment Strategy B2B Networking 227

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. At the end of the day, unless the findings are actionable, you may still just have a revenue number and/or a number of companies.

Analysis 273

Analysis Marketing Lead Rank How To 273

SBI Growth

MARCH 28, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Strategy 218

Strategy Marketing Segment B2B 218

SBI Growth

FEBRUARY 21, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Segment 218

Segment Strategy B2B Networking 218

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Old Sales Funnels Are Drying Up. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. The impact of these changes is highlighted in the marketing segment. B2B Sales Operations Are Changing for Good.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SBI Growth

MARCH 22, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Quota 215

Quota Marketing Segment How To 215

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. With multiple studies across the world highlighting shrunken marketing budgets, campaign delays, and hiring freezes…where should your sales and marketing efforts begin? …But what about next quarter?

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

SBI Growth

MARCH 16, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Segment 37

Segment Strategy B2B Networking 37

SBI Growth

MARCH 14, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Segment 1: Understanding Digital Strategy. Digital best-practices for sales leaders. Segment 2: Integrating Product into Your Digital Strategy. minute 5:53 [link]. minute 9:55 [link].

Company 207

Company Marketing Segment Strategy 207

Zoominfo

OCTOBER 27, 2020

The statistics speak for themselves: 77% of B2B sales and marketing professionals believe that personalization builds better customer relationships. 55% of B2B sales and marketing professionals said that personalization can bring higher conversion rates and growth. It Boosts Sales And Conversions. Segmentation.

B2B 246

B2B Marketing Segment Scale 246

Zoominfo

OCTOBER 20, 2020

The whole point of personalization in sales is standing out among the competition. Rather, personalized selling is about having a multi-tiered approach applied to your sales funnel. An effective sales process simplifies how you personalize your approach for each individual buyer. The Value of Personalization in Sales.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Sales and Marketing Management

MAY 28, 2018

Author: Cristina Gomez The war for top-performing sales talent has begun. By 2026, the number of open sales positions is projected to grow by more than 3 percent , putting the pressure on sales leaders and HR teams to attract top talent. The lack of parity in sales is not only a fairness issue, it’s a business issue.

Face-to-face 250

Face-to-face How To Salary Quota 250

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. SALES: They weren’t a good fit anyway. 7-quick-wins-sales-marketing-alignment. Sales and marketing have always relied on each other.

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

FEBRUARY 12, 2024

Choosing the best-fit revenue operations tools can dramatically enhance cross-departmental collaboration, enabling unified platforms where sales, marketing, and customer service teams are able to access and share critical data. Gong: Analyzes sales calls and customer interactions to offer actionable feedback and insights at scale.

Revenue 130

Revenue Tools Scale Lead Rank 130