The Sales Heretic
AUGUST 27, 2014
A trade show is a tremendous opportunity to increase your exposure, acquire new leads and even close sales. But when I see the behavior of too many of the people staffing trade show booths, I wonder why the companies bother exhibiting at all. At show after show after show, I see the same behaviors over [.].
The Sales Heretic
OCTOBER 9, 2018
A trade show is a challenging sales environment. You don’t have the natural advantages you have when talking with a prospect on your own turf. Your competition is everywhere. And all the exhibits look so similar. How do you stand out and effectively compete? Especially against larger competitors that may be able to buy a [.].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Sales Heretic
MAY 16, 2012
I registered to attend an upcoming trade show, so naturally I’ve been deluged with postcards and letters from exhibitors beseeching me to visit their booth. Most of the messages have been along the lines of “Come learn all about our super-cool, revolutionary, state-of-the-art, game-changing, mega-awesome product or service.”
The Sales Heretic
APRIL 14, 2020
Sports, proms, conferences, festivals, trade shows, concerts, seminars, and more have been cancelled. These are difficult times. The death toll from COVID-19 keeps climbing. Unemployment is skyrocketing. And uncertainty is everywhere. What can you do at a time like this? Let me explain.
Women Sales Pros
SEPTEMBER 19, 2018
Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Essential Steps for Sales Preparation: Decide if the trade show/conference offers the value you seek. Conduct a trade show debrief. Set your sales goals for the event.
Sales and Marketing Management
JANUARY 20, 2020
Update your followers on the trade shows you attend, the courses and seminars you take for continuing education credits and any time you receive company or industry recognition. . To showcase your knowledge and insight, write short articles, post videos, share opinions and comment on other people’s content.
SBI Growth
DECEMBER 5, 2017
Trade shows and Home Depot “Buying Days” can help you stand apart from the sea of new product submission requests. Trade shows, like the National Hardware Show, attract big retail names looking to find the newest innovations to include in its stores. Take Advantage of Special Events. Want to go one step further?
Expert insights. Personalized for you.
326 
Let's personalize your content