Zoominfo

MARCH 5, 2021

That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. How to Develop a Content Marketing Strategy. Assess Your Existing Content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 225

Zoominfo

JUNE 26, 2020

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? What Does a Go-to-Market Strategy Look Like?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

The Center for Sales Strategy

MAY 23, 2023

It's easy to get caught up in the excitement of closing deals, showcasing your product, and convincing prospects that you have the perfect solution. You want to start selling, pitching your product, and showing off your brilliant product knowledge. Just shut up and let your prospect talk. New business meetings are exciting.

Up-Sell 107

Up-Sell Meeting Closing Prospecting 107

Score More Sales

MARCH 21, 2014

For whatever reason, you don’t follow-up like you should. You want to follow-up, but some time elapses, and then in the back of your mind you fear that it won’t be a positive interaction so you get busy and forget. We were not crazy about it and ended up modifying the final project we paid them to do. Time passes.

Follow-up 267

Follow-up Up-Sell Conference Ideal Customer Profile 267

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. If you don’t understand your target audience—their interests, pain points, and buying triggers—how are you supposed to sell to them? What is Sales Prospecting? Qualify prospects.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling, and cold calling. Inbound Marketing.

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Alice Heiman

MARCH 7, 2023

If a referral closes up to 70% of the time, why are we spending most of our effort on strategies that close less than 1% of the time?! A typical B2B sales strategy relies on Sales Development Reps (SDRs) making cold calls or cold emails to try to set up an appointment for an Account Executive (AE) to deliver a sales pitch.

Referrals 131

Referrals Top of Funnel Closing Strategy 131

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. So how should you go about creating a social strategy that aligns with everything else you have going on? AKA, alignment is the name of the game. .

Social Media 200

Social Media Media Strategy Benefit 200

Zoominfo

OCTOBER 5, 2021

This is where a go-to-market (GTM) strategy comes in. GTM strategies help specifically with expanding a brand’s new product or services. With a quality data-driven strategy you can identify exactly how to approach target buyers. What is a Go-to-Market Strategy? Get a Demo Why Do You Need a Go-to-Market Strategy?

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

OCTOBER 29, 2020

Winning large business contracts leads to increased revenue — but selling solely to large enterprises isn’t necessarily sustainable for a sales strategy. Though it may not seem like it, selling to SMBs can benefit you in the long run. Selling to Stakeholders with ZoomInfo. How to Scale Your SMB Sales Strategy.

Ideal Customer Profile 173

Ideal Customer Profile Scale Strategy Hiring 173

Zoominfo

JUNE 28, 2023

That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Alice Heiman

FEBRUARY 7, 2023

There are many strategies to gain that unfair advantage and Stu is here today to help you pick the best ones for your business. If we’re still having our salespeople sell the way they sold ten years ago, it’s not going to work. [24:01] I love the way you think. [07:01] Do they have a unified model? [22:23]

Strategy 136

Strategy Scale Lead Rank Channels 136

Hubspot Sales

NOVEMBER 26, 2021

When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. These kinds of strategies work better for certain businesses than they do for others — and you run the risk of undermining your company's reputation and losing out on hard sales if yours isn't effective.

Discount 123

Discount Examples Strategy Loyalty 123

BuzzBoard

APRIL 18, 2024

Adopting industry-specific advertising strategies and suitable budgeting practices can lead to ROI optimization, resulting in increased conversions in a short period. To manage it effectively, teams need to craft carefully planned strategies with insightful budget allocation.

Advertising 52

Advertising Advertising Strategy ROI 52

Alice Heiman

MAY 10, 2022

It’s not uncommon for company leaders to start a sales strategy with a big sales number. Having a sales goal is important, but a sales strategy doesn’t start with the number of sales you need to hit your goal. In fact, a sales strategy ends with hitting sales goals. In fact, a sales strategy ends with hitting sales goals.

Strategy 140

Strategy Buyer Persona Lead Rank Lead Scoring 140

Allego

JULY 29, 2021

Most recently, Cespedes published a new book—his sixth—entitled Sales Management That Works: How to Sell in a World That Never Stops Changing. . The combination of Cespedes’ academic experience and his knowledge of real-world selling makes him one of the foremost authorities on the topics of sales and sales management.

Strategy 152

Strategy Top of Funnel Lead Rank Hiring 152

Act!

APRIL 16, 2024

That said, developing and managing successful remote teams comes with several challenges and resolving them before setting up virtual sales teams is critical for success. In this article, we’ll discuss some of the main challenges in running remote sales teams and strategies for effectively handling them.

Strategy 52

Strategy Hiring Top of Funnel Face-to-face 52

BuzzBoard

APRIL 19, 2024

The strategies used to enhance online presence profoundly influence brand perception among target customers and the broader online community. A comprehensive online presence management strategy includes numerous activities. Agencies consider the distinct needs of local businesses and design strategies to suit their markets.

Strategy 52

Strategy Ideal Customer Profile Social Media Loyalty 52

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Targets Demand Generation Paid Content 130

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

Lead Generation 52

Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Vengreso

JUNE 6, 2023

Top earners in sales use top sales strategies to attain their success. In this Modern Selling Podcast episode will examine best approaches needed to become a 1% earner. Brown , the CEO of CEO Sales Strategies and a Sales Revenue and Profit Growth Expert. Subscribe to Modern Selling on the app of your choice!

Hiring 90

Hiring Strategy Referrals Sales Qualified Lead 90

Hubspot Sales

JANUARY 23, 2024

Let's dive into some winning strategies for upselling backed by data. Check out these ten strategies for identifying upselling opportunities that are mutually beneficial below to help get you started — before you pass a customer over to a sales rep. 10 Upselling Strategies for 2024 1. Can you see if they follow up?

Data 85

Data Strategy Customer Social Media 85

Zoominfo

AUGUST 3, 2022

Creating a global sales strategy is one of the most important and challenging exercises for a business. Through trials and tribulations, we accumulated a playbook of dos and don’ts to keep in mind if you want to build a successful international sales strategy. Your teams should continue to test and iterate to learn over time.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Alice Heiman

APRIL 2, 2024

On “Sales Talk for CEOs,” Alice Heiman was joined by Mark Fershteyn of Recapped, whose journey from sales struggles to CEO offers a roadmap for innovation in sales strategies. Learning from Scaling Discussing the challenges of rapid growth, Mark advises, “You can always speed up. You can’t always slow down.

Scale 62

Scale Strategy Hiring Pivotal 62

Zoominfo

JULY 5, 2023

SmartSheet Leverages ZoomInfo to Move Up-Market SmartSheet , a well-known project and work management platform, is working with ZoomInfo to identify deal risks, improve win rates, and accelerate expansion into larger accounts. This better contact information ensures more effective and thoughtful follow-up to potential customers.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Strategy Customer 130

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling. The end game?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Janek Performance Group

MARCH 2, 2022

On the surface, it’s easy to see products as the center of your sales strategy. After all, products and services are the things you sell. It’s natural to build a strategy around them. That’s why a product-focused strategy is limited. Generally, happy products sell as much as unhappy products.

Strategy 117

Strategy Incentives Incentive Coaching 117

Alice Heiman

MAY 21, 2020

As a founder and leader, when was the last time you thought about sales strategy? However, many CEOs are focused on cost-cutting and survival , not on the strategy needed to get profitable sales grow th. . Look up, and let’s get focused on sales strategy. . A re you? . Have you been in survival mode?

Webinar Metrics 169

Webinar Metrics Strategy Pivotal Hiring 169

BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Line up Your Strategies with Customers’ Business Goals: Use SaaS Tools to Build, Track, and Manage. Start by doing the usual. And… don’t stop there!

Strategy 105

Strategy Marketing Education Small Business 105

BuzzBoard

MARCH 24, 2024

What Are Unique Selling Points in Local Business Proposals and Why Are They Important? Unique Selling Points (USPs) are essential elements in local business proposals for digital marketing agencies. They emphasize your unique strategies and help potential clients quickly understand what you offer that competitors don’t.

Proposal 52

Proposal Strategy Lead Rank Lead Scoring 52

Smooth Sale

JANUARY 3, 2020

Like most salespeople,you, too, might have faced a dilemma of cross-selling in your career while dealing with prospective clients. Are you familiar with cross-selling strategies for prospective buyers? Cross-selling could be a breakthrough if you aren’t already using it to your advantage. Divyang is an H.R.

Up-Sell 88

Up-Sell Ideal Customer Profile Prospecting Lead Rank 88

Pipeliner

MARCH 10, 2024

Change How You See Taxes Shmulie says to treat taxes as part of your business strategy. Your tax advisor should be strategic, up-to-date on tax laws, and committed to your business success. The post Tax Strategies for Entrepreneurs: A Guide (video) appeared first on SalesPOP! He is CSMO at Pipeliner CRM.

Video 52

Video Strategy Social Selling Follow-up 52

Pipeliner

AUGUST 21, 2023

We delved into the intricacies of AI and its impact on content marketing strategies. The Role of AI in Content Marketing Kyle kicked off our discussion by emphasizing the importance of having a strategy before deploying AI tools for marketing. Solely relying on AI tools and neglecting the need for a marketing strategy can be a pitfall.

Scale 97

Scale Strategy Marketing Lead Rank 97