marketing-tools 
Allego
APRIL 30, 2024
For example, AI can help with the following tasks: Email Outreach and Follow-ups: AI-powered email automation tools can draft personalized emails based on predefined templates and prospect data. These tools utilize LLMs to understand the context of each interaction and tailor the message accordingly.
Sales and Marketing Management
APRIL 29, 2024
From reassessing your tech tools to pinpointing what skills need to be improved, here's what B2B sales and marketing professionals told us about turning around a slow sales period. The post Ruminating on Rebounding appeared first on Sales & Marketing Management.
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Allego
MAY 2, 2024
But people who use genAI tools such as OpenAI’s ChatGPT or software powered by genAI were left wondering how the AI Act impacts them. Companies that make software for sales, enablement, marketing, word processing, and more all proudly say they have genAI features. The biggest impact will be on high-risk providers. “I
SocialSellinator
MAY 1, 2024
Explore essential strategies and tools for effective CLV marketing in our comprehensive guide. Boost customer value now!
Advertiser: ZoomInfo
When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. However, you might be able to squeeze more value from the tools and processes you’re already using. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!
Highspot
MAY 3, 2024
It requires multiple teams including marketing, customer success, account management, and more to optimize the sales cycle and performance. Revenue enablement is a strategic function that provides all customer-facing roles with the tools, data, and knowledge to maximize revenue throughout the customer journey.
Partners in Excellence
MAY 1, 2024
Both of us embrace all sorts of technologies very quickly, as an example we both are actively developing AI based tools. But we’ve invented a way to rationalize this, bragging about our “Rule of 40,” and our potential market cap—yet we have never seen a penny of profit and have no plans to ever see one.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Speaker: Steve Benson, Founder and CEO, Badger Maps
To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. You can manage activities and processes but people need to be guided to reach their full potential. This means coaching.
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
Speaker: Megan Sangha and Amit Pande, Wrike Team
Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. December 14th, 2021 at 11:00 am PST, 2:00 pm EST, 6:00 pm GMT
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. Say goodbye to endless searches for the right sales tools. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content.
Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue
As you scale your SaaS business, you want to be armed with all the necessary tools to ensure optimal growth, which ultimately stems from how effective your sales team is. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
We're going to cover a lot of very important ground for digital marketers and business owners. The tools optimizers use to increase conversion rates. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. Data you already have but aren't using.
Speaker: Steve Molis, Salesforce MVP
Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.
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Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.
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